Skip to content

Lidschatten Palette

Lidschatten Palette shows low returns (0.4%), but soft demand (-22.1% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 31Growth 14Conversion 18Competition 80Returns 98Price range 81Avg price 28Brand share 74Review moat 24Quality gap 65
This niche Category average · 1,260 niches

Is Lidschatten Palette profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lidschatten Palette is a €142K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Lidschatten Palette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.1% over the last 90 days and 1.5% of searches end in a purchase.

€142K

revenue / yr

Units sold / yr25K
Search volume / yr-22.1%1.0M
Conversion rate1.5%
Avg price€9.41

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers30 · 96
Top-5 product click share35%
Open market39%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement73%
New entrants (1y)7· 1 succeeded
Avg rating4.4★
Avg reviews6,672

Top Lidschatten Palette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€6K€11K€17K€23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

96

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

35%

Top 20: 68%

Open market

34%

  • Revolution Beauty London23%
  • NYX PROFESSIONAL MAKEUP15%
  • UCANBE13%
  • M. Asam5%
  • Max Factor5%
  • Artdeco5%

Lidschatten Palette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR1.5%Products51Brands30Top 5 Brands61%OOS Rate1.7%Rating4.4★Reviews6,672Avg BSR#67
45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top Lidschatten Palette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lidschatten palette312K/yr
  • lidschatten207K/yr
  • eyeshadow palette114K/yr
  • revolution make up68K/yr
  • revolution53K/yr
  • liedschatenpalete52K/yr
  • eyeshadow35K/yr
  • make up palette23K/yr
  • lidschatten palette bunt17K/yr
  • make-up paletten15K/yr

What reviews say buyers love and hate about Lidschatten Palette

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Farbe48%

Hohe Pigmentierung

Qualität insgesamt10%

Super Produkt

Einfache Anwendung7%

Leicht anzuwenden

Haltbarkeit5%

Hält lange

Preis-Leistungs-Verhältnis4%

bestes Preis-Leistungsverhältnis

What buyers complain about

74% of reviews
Farbe39%

Eher pink ist nicht pink

beworben Vs Tatsächliches Produkt9%

Das Foto ist irreführend

Helligkeit/Glanz/Glühen5%

glitzern kaum

Preis-Leistungs-Verhältnis5%

Geldverschwendung

Qualität insgesamt3%

es ist qualitativ nicht so toll.

Lidschatten Palette return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
42%
2Qualität insgesamt
11%
3Defekt Material/Teile
7%
4beworben Vs Tatsächliches Produkt
7%
5Gesamtgröße
6%

Common Lidschatten Palette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lidschatten Palette 51/100 on Amazon Germany — Worth a look. The niche generates €142K/yr across 51 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -22.1% over the last 90 days.
Search demand for Lidschatten Palette on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.1× the quietest.