Is lidschatten palette profitable to sell on Amazon Germany?

The niche generates €142K/yr across 51 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the lidschatten palette niche?

30 brands and 96 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in lidschatten palette?

Top complaints mined from reviews: Farbe, beworben Vs Tatsächliches Produkt, Helligkeit/Glanz/Glühen. The return rate is 0.4%.

When does demand for lidschatten palette peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the lidschatten palette niche?

Listings span €3.55–€67.17; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 6,672 reviews — the moat a new listing must climb.

lidschatten palette

Worth a look

Shows low returns (0.4%), but soft demand (-22.1% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great€3.55–€67.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€142K

€142K/yr · 1.0M searches

Avg price

Okay€9.41

avg listing price — sweet spot $15–$100

Review moat

Bad6,672.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lidschatten palette is a €142K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lidschatten palette market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €188K–€235K; units × avg price
Conversion rate: 1.5%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 1.7%
Avg brand age: 47 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

61%

Top 20: 91%

Top-5 click share

35%

Top 20: 68%

Open market

34%

Revolution Beauty London23%
NYX PROFESSIONAL MAKEUP15%
UCANBE13%
M. Asam5%
Max Factor5%
Artdeco5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top lidschatten palette search terms

lidschatten palette312K/yr -27.3%1.6% conv.
lidschatten207K/yr -24.6%1.0% conv.
eyeshadow palette114K/yr -5.5%0.9% conv.
revolution make up68K/yr -22.6%0.4% conv.
revolution53K/yr -23.8%0.2% conv.
liedschatenpalete52K/yr -26.3%1.9% conv.
eyeshadow35K/yr -15.2%1.2% conv.
make up palette23K/yr -7.3%0.9% conv.
lidschatten palette bunt17K/yr -39.4%1.7% conv.
make-up paletten15K/yr +1.6%0.3% conv.

All search terms

Top lidschatten palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revolution Beauty London Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g

Revolution Beauty London€4.194.4★14,787 rev

NYX Professional Makeup Lidschattenpalette mit 16 Farbtönen Intensives und langanhaltendes Finish Vegane Formel ohne Inhaltsstoffe tierischen Ursprungs Ultimate Shadow Farbton: Warm Neutrals

NYX PROFESSIONAL MAKEUP€13.134.5★35,264 rev

UCANBE Spotlight Lidschatten Palette Bunt 40 Farben

UCANBE€9.964.6★13,171 rev

Max Factor Masterpiece Nude Palette 003 1er Pack

Max Factor€7.914.6★4,430 rev

M. Asam MAGIC FINISH Satin Eyeshadow Palette (4x1 8g) Hochpigmentierte Lidschatten-Palette mit 4 harmonierenden Lidschatten Für dezente und dramatische Augen Make-up Looks Vegan

M. Asam€11.934.5★385 rev

Newest

by launch date

UCANBE 40 Farben Lidschatten Palette Bunt Eyeshadow Palette Wasserfest

UCANBE€8.7327,870 rev

3mo ago

M. Asam MAGIC FINISH Satin Eyeshadow Palette (4x1 8g) Hochpigmentierte Lidschatten-Palette mit 4 harmonierenden Lidschatten Für dezente und dramatische Augen Make-up Looks Vegan

M. Asam€11.93385 rev

11mo ago

BelleVive Matt schimmerndes Nude-Braun-Lidschatten-Palette Make-up langanhaltender wasserfester Lidschatten 9 mischbare Farbtöne in glatten matten und schimmernden Finishes 05#

BelleVive€4.47113 rev

1y ago

ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.

Artdeco€8.8882 rev

1y ago

Revolution Beauty Forever Flawless Lidschattenpalette 18 Hochpigmentierte Matt- & Schimmertöne Vegan & Ohne Tierversuche Cherry Rebel

Revolution Beauty London€8.39460 rev

1y ago

What buyers say about lidschatten palette

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe48%

“Hohe Pigmentierung”

Qualität insgesamt10%

“Super Produkt”

Einfache Anwendung7%

“Leicht anzuwenden”

Haltbarkeit5%

“Hält lange”

Preis-Leistungs-Verhältnis4%

“bestes Preis-Leistungsverhältnis”

Benutzerfreundlichkeit4%

“easy in der Handhabe”

Abdeckung3%

“Super Deckkraft”

beworben Vs Tatsächliches Produkt3%

“Hält was es verspricht”

Textur/Konsistenz – insgesamt1%

“Konsistenz wirklich schön”

Design insgesamt1%

“Praktisches Design:”

What buyers complain about

Farbe39%

“Eher pink ist nicht pink”

beworben Vs Tatsächliches Produkt9%

“Das Foto ist irreführend”

Helligkeit/Glanz/Glühen5%

“glitzern kaum”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Qualität insgesamt3%

“es ist qualitativ nicht so toll.”

Abdeckung3%

“Es habt super wenig Deckkraft, besonders der rötliche und der dunkle ton”

Allergien3%

“Verursacht juckende Augen”

Gesamtgröße3%

“Die Pinsel sind winzig klein”

Wischfestigkeit2%

“Es schmiert ein bisschen”

Lackqualität2%

“Die Farbpalette ist beschädigt angekommen”

Top return reasons

Farbe42%

Qualität insgesamt11%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt7%

Gesamtgröße6%

Produktzustand4%

Helligkeit/Glanz/Glühen3%

Benutzerfreundlichkeit3%

Haltbarkeit2%

Abdeckung2%

Common questions

Is lidschatten palette profitable to sell on Amazon Germany?: The niche generates €142K/yr across 51 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the lidschatten palette niche?: 30 brands and 96 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in lidschatten palette?: Top complaints mined from reviews: Farbe, beworben Vs Tatsächliches Produkt, Helligkeit/Glanz/Glühen. The return rate is 0.4%.
When does demand for lidschatten palette peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the lidschatten palette niche?: Listings span €3.55–€67.17; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 6,672 reviews — the moat a new listing must climb.

lidschatten palette

lidschatten palette market data

Competition & brand share

Demand & seasonality

Top lidschatten palette search terms

Top lidschatten palette products on Amazon

Top sellers

Newest

Trending

What buyers say about lidschatten palette

What buyers love

What buyers complain about

Top return reasons

Common questions

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