Is leave in conditioner curly hair profitable to sell on Amazon Germany?

The niche generates €166K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the leave in conditioner curly hair niche?

20 brands and 207 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in leave in conditioner curly hair?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Eignung für kurzes Haar. The return rate is 0.1%.

When does demand for leave in conditioner curly hair peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the leave in conditioner curly hair niche?

Listings span €2.39–€26.81; the average listing price is €12.08 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.

leave in conditioner curly hair

Worth a look

Shows low returns (0.1%), but soft demand (-3.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.08

avg listing price — sweet spot $15–$100

Price range

Okay€2.39–€26.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay€166K

€166K/yr · 232K searches

Review moat

Bad4,684.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, leave in conditioner curly hair is a €166K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

leave in conditioner curly hair market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: €151K–€181K; units × avg price
Conversion rate: 5.9%
Avg BSR: #228
Page quality: 0%
Prime: 97%
Sponsored: 63%
Out of stock: 0.5%
Avg brand age: 63 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

207

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

32%

Top 20: 67%

Open market

18%

Shea Moisture29%
Camille Rose26%
CANTU13%
REVLON PROFESSIONAL6%
Garnier4%
L'Oreal Paris3%
Open — no brand owns it (14 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top leave in conditioner curly hair search terms

shea moisture68K/yr -9.2%4.7% conv.
leave in conditioner curly hair57K/yr -2.6%5.0% conv.
camille rose43K/yr -10.2%4.3% conv.
cantu leave in conditioner12K/yr -11.1%10.9% conv.
leave in conditioner locken10K/yr +10.5%4.1% conv.
based leave in conditioner9K/yr +58.8%0.4% conv.
locken leave in9K/yr -1.8%3.4% conv.
camille rose curl maker5K/yr +6.8%7.1% conv.
leave in locken6K/yr -15.6%4.5% conv.
locken leave in conditioner4K/yr -8.6%5.8% conv.

All search terms

Top leave in conditioner curly hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g

CANTU€6.384.4★22,102 rev

Camille Rose Naturals Curl Love Moisture Milk 8.0 fl. oz.

Camille Rose€14.364.2★6,045 rev

Haarmaske zur Stärkung und Regeneration jamaikanisches schwarzes Rizinusöl 431 ml von SheaMoisture

Shea Moisture€12.084.4★7,127 rev

Camille Rose Naturals Curl Maker 355ml

Camille Rose€17.824.1★6,865 rev

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 326 ml Lockencreme für definierte glänzende Locken

Shea Moisture€12.074.3★4,578 rev

Newest

by launch date

Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml

Garnier€4.59123 rev

6mo ago

Feuchtigkeitsmilch Für definierte geschmeidige Locken Pflegende Leave-In Milch für Locken & welliges Haar 240 ml 8 0 oz

TCXWHSSM€10.063 rev

11mo ago

Bali Curls Bonding Repair Leave-In Cream N3 Styling-Basis für definierte geschmeidige Haare Mit Everbond Bond Repair Technologie 150 ml

Bali Curls by Hank Ge€8.55186 rev

11mo ago

Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml

Jean & Len€3.26266 rev

1y ago

Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter

Garnier€2.3970 rev

1y ago

What buyers say about leave in conditioner curly hair

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch20%

“I love IT, für geglättet Afeohaare sehr gut,angenehmer Duft”

Eignung für lockiges Haar12%

“Anti-Frizz Lotion”

Qualität insgesamt11%

“Bestes Produkt ever”

Weiches Gefühl8%

“Seitdem ich das Schampoo, Conditioner, die Maske etc von Olaplex verwende habe ich endlich super schöne weiche und seidige Haare wie ich sie immer wollte”

Feucht/Trocken7%

“hydratisierend für dickes, leicht welliges”

Haarstyling7%

“Sehr guter Conditioner”

Preis-Leistungs-Verhältnis4%

“Super Preis-Leistung”

Haarwachstum3%

“Frizz wird reduziert”

Eignung Glattes Haar3%

“Habe dünne Haare, funktioniert super”

Textur/Konsistenz – insgesamt2%

“Schöne Textur, lässt sich gut einarbeiten, Haare sehen nach dem Trocknen gut aus”

What buyers complain about

Geruch14%

“Stinkt”

Preis-Leistungs-Verhältnis8%

“Schade bei den Preisen”

Eignung für kurzes Haar7%

“Meine Haare wurden eher noch strohiger”

Haarverwandt7%

“Auch macht es meine Haare strohig”

Eignung für lockiges Haar7%

“Ich und meine Tochter haben sehr lockiges Haar, was oft sehr strapaziert und stumpf aussieht”

Haftung/Klebrigkeit4%

“Leider verklebt es brutal”

Motorleistung3%

“Pumpe defekt”

Feucht/Trocken3%

“Es spendet weder Feuchtigkeit noch bringt das den Haaren Glanz”

Ölig/fettig2%

“Egal wie viel Creme ich verwende, ob viel oder wenig, meine Haare sehen danach fettig aus”

Textur/Konsistenz – insgesamt2%

“es ist zum Teil recht strohig”

Top return reasons

Geruch24%

Auslaufsicher12%

Eignung für kurzes Haar10%

Motorleistung8%

Produktzustand6%

Haarverwandt5%

beworben Vs Tatsächliches Produkt4%

Defekt Material/Teile4%

schädigen/verbrennen Haare4%

Farbe3%

Common questions

Is leave in conditioner curly hair profitable to sell on Amazon Germany?: The niche generates €166K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the leave in conditioner curly hair niche?: 20 brands and 207 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in leave in conditioner curly hair?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Eignung für kurzes Haar. The return rate is 0.1%.
When does demand for leave in conditioner curly hair peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the leave in conditioner curly hair niche?: Listings span €2.39–€26.81; the average listing price is €12.08 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.