Is Lavendelspray profitable to sell on Amazon Germany?

Flapen scores Lavendelspray 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €117K a year across 16 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +41.2% in the last 90 days.

How competitive is the Lavendelspray niche on Amazon Germany?

16 brands and 44 sellers compete in Lavendelspray on Amazon Germany. The top 5 Lavendelspray products take 67% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Lavendelspray?

Lavendelspray buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Allergien. An estimated 0.4% of orders come back.

When does demand for Lavendelspray peak?

Search demand for Lavendelspray on Amazon Germany peaks in Jul–Aug, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Lavendelspray niche?

Lavendelspray sells for €9.41 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.44 to €16.01. The average product has 1,912 reviews, the count a new listing must catch up to.

Lavendelspray

Maybe

An estimated 0.4% of orders come back. But prices span $2.44–$16.01, mostly outside the sweet spot, so Lavendelspray is a Maybe.

Flapen Score: 54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size: €117K/yr149K searches / yr
90-day growth: +41.2%search demand this quarter
Competition: 67%top-5 click share · 16 brands · 44 sellers

Flapen Score

Lavendelspray against its category

The dotted line is the Kosmetik average. Past it, Lavendelspray is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Lavendelspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Lavendelspray 149K times last year and spent an estimated €117K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months: 149K
Growth, 90 days vs prior 90: +41.2%
Conversion, latest week: 8.3%
Market size, estimated: €117Ka year
Peak month: August1.9× the quietest month
Top search term: lavendelspray79K searches a year

02 · Price

A sale here is worth €9.41.

Listings sell for €9.41 on average, from €2.44 to €16.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.41 that is €5K to €7K a year per listing.

Average price: €9.41under the $15 to $100 sweet spot
Price range: €2.44–€16.01
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #58 within Gesicht. It carries 1,912 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 94%
Out of stock, average day: 15.0%
Average rank: #58in Gesicht
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 1,912per listing
Listings tracked: 16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Lavendelspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

Brand 129%
Brand 215%
Brand 310%
Brand 47%
Brand 56%
Brand 66%

Demand

Lavendelspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Lavendelspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lavendelspray79K/yr +30.9%7.6% conv.
lavendel spray18K/yr +58.5%6.8% conv.
lavendelöl spray8K/yr +245.6%6.8% conv.
lavendelspray gegen insekten6K/yr +292.9%4.6% conv.
lavendelspray für kopfkissen9K/yr +0.9%8.9% conv.
lavendel kissenspray9K/yr -1.5%7.8% conv.
lavendel raumspray5K/yr +56.4%4.3% conv.
lavendel spray kopfkissen5K/yr +2.4%7.9% conv.
raumspray lavendel5K/yr +21.8%4.0% conv.
kissenspray lavendel5K/yr -15.6%6.8% conv.

Reviews and returns

What reviews say buyers love and hate about Lavendelspray

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Geruch”

63%of negative reviews mention “Geruch”

0.4%of orders come back

“Stinkt”

A buyer, on “Geruch”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Lavendelspray questions

Answered from the same tracked data.

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