Is lavendelspray profitable to sell on Amazon Germany?

The niche generates €117K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the lavendelspray niche?

16 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in lavendelspray?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.4%.

When does demand for lavendelspray peak?

Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the lavendelspray niche?

Listings span €2.44–€16.01; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.

lavendelspray

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.44–$16.01) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,912.06

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€9.41

avg listing price — sweet spot $15–$100

Market size

Okay€117K

€117K/yr · 149K searches

Price range

Bad€2.44–€16.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, lavendelspray is a €117K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lavendelspray market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €118K–€141K; units × avg price
Conversion rate: 8.3%
Avg BSR: #58
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 15.0%
Avg brand age: 41 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

Heldengrün29%
Soena15%
BIONOBLE10%
Sala7%
Emma Grün6%
rooted.6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Open Trend

Top lavendelspray search terms

lavendelspray79K/yr +30.9%7.6% conv.
lavendel spray18K/yr +58.5%6.8% conv.
lavendelöl spray8K/yr +245.6%6.8% conv.
lavendelspray gegen insekten6K/yr +292.9%4.6% conv.
lavendelspray für kopfkissen9K/yr +0.9%8.9% conv.
lavendel kissenspray9K/yr -1.5%7.8% conv.
lavendel raumspray5K/yr +56.4%4.3% conv.
lavendel spray kopfkissen5K/yr +2.4%7.9% conv.
raumspray lavendel5K/yr +21.8%4.0% conv.
kissenspray lavendel5K/yr -15.6%6.8% conv.

All search terms

Top lavendelspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heldengrün Lavendelspray Gute Nacht [BIO-LAVENDELÖL] Dermatologisch getestet - Lavendelspray für Kopfkissen - Blumig & frisch - Lavendel Kissenspray & Raumspray

Heldengrün€12.994.4★1,192 rev

LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser

Soena€16.014.7★882 rev

BIONOBLE Lavendelspray Für Kopfkissen - Lavendel Spray Ohne Alkohol 100% Natürlichen Ursprungs Dermatologisch Getestet - Lavendelwasser Bio für Haut - Hydrolat in Glasflasche - 100ml

BIONOBLE€9.674.2★4,291 rev

Sala Lavendelwasser Lavendelspray alkoholfrei BIO - zum Verzehr - 50 ml Sprühaufsatzüßen

Sala€6.374.2★206 rev

Emma Grün Lavendelspray & Kissenspray 100ml [BIO-QUALITÄT] - Lavendelspray für Kopfkissen - Mit Naturreinem Lavandula Angustifolia - Lavendel Kissenspray zum Einschlafen - Lavendelöl Spray

Emma Grün€12.474.5★392 rev

Newest

by launch date

LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser

Soena€16.01882 rev

5mo ago

Lavendelspray Kissenspray mit Bio-Lavendelöl 90 ml

Crunier€7.1718 rev

6mo ago

BIONOBLE Lavendelspray Für Kopfkissen - Lavendel Spray Ohne Alkohol 100% Natürlichen Ursprungs Dermatologisch Getestet - Lavendelwasser Bio für Haut - Hydrolat in Glasflasche - 100ml

BIONOBLE€9.674,291 rev

1y ago

Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Eukalyptus & Lavendel Duft 1er Pack (1 x 300 ml)

Glade€2.44121 rev

1y ago

Avon PLANET SPA SLEEP RITUAL - Schlafspray mit Lavendel & Kamille

Avon€6.7929 rev

1y ago

What buyers say about lavendelspray

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch57%

“Duft”

Qualität insgesamt9%

“TOP PRODUKT”

Schlafqualität6%

“Schlaf Erlebnis”

Komfort insgesamt5%

“nicht zu aufdringlich – genau richtig, um eine entspannte Atmosphäre zu schaffen.”

Sprühen/Durchfluss3%

“Beruhigendes Gute-Nacht Spray”

beworben Vs Tatsächliches Produkt3%

“Erfüllt alles beschriebene”

Preis-Leistungs-Verhältnis2%

“Absolut fairer Preis”

Schädlings-/Insektenbekämpfung2%

“Hält Wespen fern”

Benutzerfreundlichkeit1%

“Einfach und gut”

Vegan/Biologisch1%

“Immer wieder sehr gerne, tolles Bio-Produkt”

What buyers complain about

Geruch63%

“Stinkt”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Allergien4%

“Einen Stern ziehe ich jedoch ab, da ich persönlich festgestellt habe, dass der Sprühnebel in unmittelbarer Nähe bei mir Juckreiz in der Nase auslöst”

Haltbarkeit3%

“Hält nicht lange”

Schlafqualität3%

“Taugt nicht als Einschlafhilfe”

Stärke2%

“RICHT NICHT SO Stark”

Benutzerfreundlichkeit2%

“schwer zu öffnen”

Funktionalität insgesamt2%

“Wirkt überhaupt nicht”

Wasserbeständigkeit1%

“Wasser mehr nicht”

Geschmack insgesamt1%

“Also für meinen Geschmack sehr sehr unangenehm”

Top return reasons

Geruch73%

Auslaufsicher14%

Gesamtgröße2%

Qualität insgesamt1%

Ölig/fettig1%

beworben Vs Tatsächliches Produkt1%

Komfort insgesamt1%

Defekt Material/Teile1%

Kompatibilität – insgesamt1%

Benutzerfreundlichkeit1%

Common questions

Is lavendelspray profitable to sell on Amazon Germany?: The niche generates €117K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the lavendelspray niche?: 16 brands and 44 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in lavendelspray?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.4%.
When does demand for lavendelspray peak?: Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the lavendelspray niche?: Listings span €2.44–€16.01; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.

lavendelspray

lavendelspray market data

Competition & brand share

Demand & seasonality

Top lavendelspray search terms

Top lavendelspray products on Amazon

Top sellers

Newest

Trending

What buyers say about lavendelspray

What buyers love

What buyers complain about

Top return reasons

Common questions

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