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Lavendelspray

Lavendelspray shows low returns (0.4%), but prices mostly outside the sweet spot ($2.44–$16.01) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 27Growth 63Conversion 80Competition 30Returns 98Price range 7Avg price 28Brand share 64Review moat 46Quality gap 75
This niche Category average · 1,260 niches

Is Lavendelspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lavendelspray is a €117K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.

Lavendelspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +41.2% over the last 90 days and 8.3% of searches end in a purchase.

€117K

revenue / yr

Units sold / yr15K
Search volume / yr+41.2%149K
Conversion rate8.3%
Avg price€9.41

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 44
Top-5 product click share67%
Open market33%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews1,912

Top Lavendelspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€23K€35K€47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

44

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • Heldengrün29%
  • Soena15%
  • BIONOBLE10%
  • Sala7%
  • Emma Grün6%
  • rooted.6%

Lavendelspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR8.3%Products16Brands16Top 5 Brands67%OOS Rate15.0%Rating4.3★Reviews1,912Avg BSR#58
5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Top Lavendelspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lavendelspray79K/yr
  • lavendel spray18K/yr
  • lavendelöl spray8K/yr
  • lavendelspray gegen insekten6K/yr
  • lavendelspray für kopfkissen9K/yr
  • lavendel kissenspray9K/yr
  • lavendel raumspray5K/yr
  • lavendel spray kopfkissen5K/yr
  • raumspray lavendel5K/yr
  • kissenspray lavendel5K/yr

What reviews say buyers love and hate about Lavendelspray

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geruch57%

Duft

Qualität insgesamt9%

TOP PRODUKT

Schlafqualität6%

Schlaf Erlebnis

Komfort insgesamt5%

nicht zu aufdringlich – genau richtig, um eine entspannte Atmosphäre zu schaffen.

Sprühen/Durchfluss3%

Beruhigendes Gute-Nacht Spray

What buyers complain about

86% of reviews
Geruch63%

Stinkt

Preis-Leistungs-Verhältnis6%

Schade ums Geld

Allergien4%

Einen Stern ziehe ich jedoch ab, da ich persönlich festgestellt habe, dass der Sprühnebel in unmittelbarer Nähe bei mir Juckreiz in der Nase auslöst

Haltbarkeit3%

Hält nicht lange

Schlafqualität3%

Taugt nicht als Einschlafhilfe

Lavendelspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
73%
2Auslaufsicher
14%
3Gesamtgröße
2%
4Qualität insgesamt
1%
5Ölig/fettig
1%

Common Lavendelspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lavendelspray 54/100 on Amazon Germany — Worth a look. The niche generates €117K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +41.2% over the last 90 days.
Search demand for Lavendelspray on Amazon Germany peaks in Jul–Aug, where the busiest month runs 1.9× the quietest.