How competitive is the Lattafa Eternal Oud niche on Amazon Germany?

2 brands and 152 sellers compete in Lattafa Eternal Oud on Amazon Germany. The top 5 Lattafa Eternal Oud products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lattafa Eternal Oud?

Lattafa Eternal Oud buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Lattafa Eternal Oud niche?

Lattafa Eternal Oud sells for €24.80 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €17.22–€36.98. The average incumbent carries 7,517 reviews — the moat a new listing must climb.

Lattafa Eternal Oud

brand-locked demand (top 5 brands take 100% of clicks) — Lattafa Eternal Oud doesn't clear our bar today.

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Lattafa Eternal Oud profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lattafa Eternal Oud is a €231K/yr Amazon Germany market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Lattafa Eternal Oud: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 5.0% of searches end in a purchase.

€231K

revenue / yr

Units sold / yr8K

Search volume / yr-12.5%187K

Conversion rate5.0%

Avg price€24.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 152

Top-5 product click share73%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Lattafa Eternal Oud products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lattafa Asad Lattafa für Unisex Eau de Parfum Spray 100 ml Herren Damen Parfum

Price: €19.96
Rating: 4.4/5
Reviews: 27,670
Age: 3y ago

Lattafa Fakhar Lattafa Black Eau De Parfum 100 ml (man)

Price: €21.21
Rating: 4.4/5
Reviews: 5,484
Age: 6y ago

Asad Elixir Eau de Parfum 100 ml. Lattafa

Price: €24.47
Rating: 4.5/5
Reviews: 1,603
Age: 8mo ago

Asad Bourbon 100 ml EDP Lattafa

Price: €21.35
Rating: 4.5/5
Reviews: 6,083
Age: 1y ago

Lattafa FAKHAR LATTAFA WHITE

Price: €21.54
Rating: 4.5/5
Reviews: 4,022
Age: 3y ago

Newest

by launch date

Lattafa Asad Collection Eau de Parfum 4x25 ml

Price: €36.98
Rating: 4.4/5
Reviews: 44
Age: 5mo ago

Asad Elixir Eau de Parfum 100 ml. Lattafa

Price: €24.47
Rating: 4.5/5
Reviews: 1,603
Age: 8mo ago

Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Duft für Männer 100 ml

Price: €23.69
Rating: 4.3/5
Reviews: 1,884
Age: 11mo ago

Lattafa Anniversary Edition Asad & Asad Sansibar Eau de Parfum 100 ml

Price: €36.26
Rating: 4.6/5
Reviews: 919
Age: 1y ago

Asad Bourbon 100 ml EDP Lattafa

Price: €21.35
Rating: 4.5/5
Reviews: 6,083
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Lattafa97%
AYAT PERFUMES3%
Open — no brand owns it (0%)

Lattafa Eternal Oud demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR5.0%Products15Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews7,517Avg BSR#381

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Lattafa Eternal Oud search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

arabische parfüm herren78K/yr -11.7%0.6% conv.
lattafa asad43K/yr -14.9%5.5% conv.
lattafa fakhar20K/yr -10.8%5.6% conv.
asad lattafa21K/yr -11.4%4.4% conv.
lattafa fakhar black6K/yr +38.8%8.0% conv.
asad8K/yr -23.9%3.7% conv.
parfüm herren arabisch7K/yr -39.0%0.5% conv.
lataffa asad3K/yr -12.9%6.5% conv.
lattafa asad parfum herren2K/yr +5.6%5.7% conv.
asad parfum1K/yr -51.7%2.3% conv.

What reviews say buyers love and hate about Lattafa Eternal Oud

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Geruch77%

“Aromatisches Po”

Preis-Leistungs-Verhältnis6%

“Bin mega happy über das Preis/ Leistungsverhältnis”

Haltbarkeit4%

“Haltbarkeit”

Qualität insgesamt3%

“Super Produkt”

Geschenk Zweck2%

“Alles super,wird ein Geschenk”

What buyers complain about

83% of reviews

Geruch54%

“Alles stinkt danach”

Haltbarkeit17%

“Haltbarkeit eher nicht so gut”

Qualität insgesamt3%

“Produkt sehr schlecht”

Preis-Leistungs-Verhältnis3%

“Preislich O. K”

Stärke1%

“.fast zu stark, intensiv,”

Lattafa Eternal Oud return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

72%

2Qualität insgesamt

3beworben Vs Tatsächliches Produkt

4Funktionalität insgesamt

5Auslaufsicher

Common Lattafa Eternal Oud questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lattafa Eternal Oud 45/100 on Amazon Germany — Skip it. The niche generates €231K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.