Is lattafa eternal oud profitable to sell on Amazon Germany?

The niche generates €231K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).

How competitive is the lattafa eternal oud niche?

2 brands and 152 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lattafa eternal oud?

Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.7%.

When does demand for lattafa eternal oud peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the lattafa eternal oud niche?

Listings span €17.22–€36.98; the average listing price is €24.80 (sweet spot $15–$100). The average incumbent carries 7,517 reviews — the moat a new listing must climb.

lattafa eternal oud

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.80

avg listing price — sweet spot $15–$100

Price range

Incredible€17.22–€36.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€231K

€231K/yr · 187K searches

Review moat

Bad7,516.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lattafa eternal oud is a €231K/yr Amazon Germany market (187K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lattafa eternal oud market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €149K–€198K; units × avg price
Conversion rate: 5.0%
Avg BSR: #381
Page quality: 0%
Prime: 67%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Lattafa97%
AYAT PERFUMES3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top lattafa eternal oud search terms

arabische parfüm herren78K/yr -11.7%0.6% conv.
lattafa asad43K/yr -14.9%5.5% conv.
lattafa fakhar20K/yr -10.8%5.6% conv.
asad lattafa21K/yr -11.4%4.4% conv.
lattafa fakhar black6K/yr +38.8%8.0% conv.
asad8K/yr -23.9%3.7% conv.
parfüm herren arabisch7K/yr -39.0%0.5% conv.
lataffa asad3K/yr -12.9%6.5% conv.
lattafa asad parfum herren2K/yr +5.6%5.7% conv.
asad parfum1K/yr -51.7%2.3% conv.

All search terms

Top lattafa eternal oud products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Asad Lattafa für Unisex Eau de Parfum Spray 100 ml Herren Damen Parfum

Lattafa€19.964.4★27,670 rev

Lattafa Fakhar Lattafa Black Eau De Parfum 100 ml (man)

Lattafa€21.214.4★5,484 rev

Asad Elixir Eau de Parfum 100 ml. Lattafa

Lattafa€24.474.5★1,603 rev

Asad Bourbon 100 ml EDP Lattafa

Lattafa€21.354.5★6,083 rev

Lattafa FAKHAR LATTAFA WHITE

Lattafa€21.544.5★4,022 rev

Newest

by launch date

Lattafa Asad Collection Eau de Parfum 4x25 ml

Lattafa€36.9844 rev

5mo ago

Asad Elixir Eau de Parfum 100 ml. Lattafa

Lattafa€24.471,603 rev

8mo ago

Lattafa Habik Spicy Aromatic Woody Musky Eau de Parfum Spray Long-Lasting Duft für Männer 100 ml

Lattafa€23.691,884 rev

11mo ago

Lattafa Anniversary Edition Asad & Asad Sansibar Eau de Parfum 100 ml

Lattafa€36.26919 rev

1y ago

Asad Bourbon 100 ml EDP Lattafa

Lattafa€21.356,083 rev

1y ago

What buyers say about lattafa eternal oud

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch77%

“Aromatisches Po”

Preis-Leistungs-Verhältnis6%

“Bin mega happy über das Preis/ Leistungsverhältnis”

Haltbarkeit4%

“Haltbarkeit”

Qualität insgesamt3%

“Super Produkt”

Geschenk Zweck2%

“Alles super,wird ein Geschenk”

beworben Vs Tatsächliches Produkt1%

“es ist das selbe wie auf dem Foto”

Komfort insgesamt1%

“Sehr angenehm”

Design insgesamt1%

“Ein nices Design dazu auch noch”

Gesamtgröße1%

“Passt”

Eignung Winterwetter0%

“Perfekt für den Winter”

What buyers complain about

Geruch54%

“Alles stinkt danach”

Haltbarkeit17%

“Haltbarkeit eher nicht so gut”

Qualität insgesamt3%

“Produkt sehr schlecht”

Preis-Leistungs-Verhältnis3%

“Preislich O. K”

Stärke1%

“.fast zu stark, intensiv,”

Inhaltsstoffe – insgesamt1%

“der Inhalt überzeugt mich nicht.”

Auslaufsicher1%

“die Flasche ist allerdings undicht.”

beworben Vs Tatsächliches Produkt1%

“nicht der Beschreibung”

Allergien1%

“Vielleicht eine Allergie gegen einen Inhaltsstoff”

Hautgesundheit1%

“auf die Haut überhaupt nicht”

Top return reasons

Geruch72%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt4%

Funktionalität insgesamt3%

Auslaufsicher3%

Haltbarkeit2%

Stärke2%

Defekt Material/Teile1%