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Lattafa Eternal Oud

Fail

The top 5 brands take 100% of clicks, so Lattafa Eternal Oud is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€231K/yr187K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
73%top-5 click share · 2 brands · 152 sellers

Flapen Score

Lattafa Eternal Oud against its category

The dotted line is the Kosmetik average. Past it, Lattafa Eternal Oud is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lattafa Eternal Oud market on Amazon at a glance

Shoppers on Amazon Germany searched for Lattafa Eternal Oud 187K times last year and spent an estimated €231K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €231K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
5.0%
Market size, estimated
€231Ka year
Peak month
December2.0× the quietest month
Top search term
arabische parfüm herren78K searches a year

02 · Price

A sale here is worth €24.80.

Listings sell for €24.80 on average, from €17.22 to €36.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €24.80 that is €6K to €12K a year per listing.

Average price
€24.80inside the $15 to $100 sweet spot
Price range
€17.22–€36.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #381 within Düfte. It carries 7,517 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#381in Düfte
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
7,517per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lattafa Eternal Oud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Lattafa Eternal Oud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Lattafa Eternal Oud search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arabische parfüm herren78K/yr
  • lattafa asad43K/yr
  • lattafa fakhar20K/yr
  • asad lattafa21K/yr
  • lattafa fakhar black6K/yr
  • asad8K/yr
  • parfüm herren arabisch7K/yr
  • lataffa asad3K/yr
  • lattafa asad parfum herren2K/yr
  • asad parfum1K/yr

Reviews and returns

What reviews say buyers love and hate about Lattafa Eternal Oud

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Geruch”
54%of negative reviews mention “Geruch”
0.7%of orders come back
“Alles stinkt danach”
A buyer, on “Geruch”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lattafa Eternal Oud questions

Answered from the same tracked data.