Is Lanbena profitable to sell on Amazon Germany?

Flapen scores Lanbena 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €48K a year across 27 tracked products. 1 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +4.2% in the last 90 days.

How competitive is the Lanbena niche on Amazon Germany?

17 brands and 61 sellers compete in Lanbena on Amazon Germany. The top 5 Lanbena products take 47% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Lanbena?

Lanbena buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, and Allergien. An estimated 0.2% of orders come back.

When does demand for Lanbena peak?

Search demand for Lanbena on Amazon Germany peaks in Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Lanbena niche?

Lanbena sells for €12.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.60 to €31.68. The average product has 3,704 reviews, the count a new listing must catch up to.

Lanbena

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $48K a year here, so Lanbena is a Maybe.

Flapen Score: 54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size: €48K/yr63K searches / yr
90-day growth: +4.2%search demand this quarter
Competition: 47%top-5 click share · 17 brands · 61 sellers

Flapen Score

Lanbena against its category

The dotted line is the Kosmetik average. Past it, Lanbena is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Lanbena market on Amazon at a glance

Shoppers on Amazon Germany searched for Lanbena 63K times last year and spent an estimated €48K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months: 63K
Growth, 90 days vs prior 90: +4.2%
Conversion, latest week: 6.1%
Market size, estimated: €48Ka year
Peak month: December1.9× the quietest month
Top search term: mitesser maske11K searches a year

02 · Price

A sale here is worth €12.62.

Listings sell for €12.62 on average, from €1.60 to €31.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.62 that is €1K to €3K a year per listing.

Average price: €12.62under the $15 to $100 sweet spot
Price range: €1.60–€31.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #251 within Gesicht. It carries 3,704 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 11.5%
Average rank: #251in Gesicht
Average rating: 4.06 starsAmazon Germany average 4.37 stars
Average reviews: 3,704per listing
Listings tracked: 27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 1Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Lanbena products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

20%

Brand 143%
Brand 29%
Brand 39%
Brand 48%
Brand 55%
Brand 65%

Demand

Lanbena search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lanbena search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mitesser maske11K/yr +38.3%2.8% conv.
aktivkohle maske6K/yr +95.1%0.8% conv.
aktivkohle maske gesicht5K/yr +71.2%0.8% conv.
lanbena9K/yr -32.8%7.1% conv.
mitesserentferner maske6K/yr -22.1%4.5% conv.
lanbena pore strip mask7K/yr +17.2%10.5% conv.
blackhead remover mask4K/yr -24.9%5.3% conv.
mitesserentferner creme3K/yr -39.3%2.4% conv.
blackhead maske3K/yr -41.3%1.8% conv.
porenreiniger gesicht maske2K/yr -45.1%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Lanbena

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

10%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.2%of orders come back

“Produkte im netz zu teuer”

A buyer, on “Preis-Leistungs-Verhältnis”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Lanbena questions

Answered from the same tracked data.

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