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Lanbena

Lanbena shows low returns (0.2%), but a small market ($48K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 12Growth 30Conversion 68Competition 63Returns 99Price range 55Avg price 55Brand share 50Review moat 28Quality gap 91
This niche Category average · 1,260 niches

Is Lanbena profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lanbena is a €48K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Lanbena: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.2% over the last 90 days and 6.1% of searches end in a purchase.

€48K

revenue / yr

Units sold / yr4K
Search volume / yr+4.2%63K
Conversion rate6.1%
Avg price€12.62

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers17 · 61
Top-5 product click share47%
Open market25%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement81%
New entrants (1y)5· 1 succeeded
Avg rating4.1★
Avg reviews3,704

Top Lanbena products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

61

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

20%

  • LANBENA43%
  • Soena9%
  • medicube9%
  • Eveellyn8%
  • PAULA'S CHOICE5%
  • colibri skincare5%

Lanbena demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR6.1%Products27Brands17Top 5 Brands75%OOS Rate11.5%Rating4.1★Reviews3,704Avg BSR#251
5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Lanbena search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mitesser maske11K/yr
  • aktivkohle maske6K/yr
  • aktivkohle maske gesicht5K/yr
  • lanbena9K/yr
  • mitesserentferner maske6K/yr
  • lanbena pore strip mask7K/yr
  • blackhead remover mask4K/yr
  • mitesserentferner creme3K/yr
  • blackhead maske3K/yr
  • porenreiniger gesicht maske2K/yr

What reviews say buyers love and hate about Lanbena

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Qualität insgesamt22%

Beste Produkt

Eignung für Mischhaut12%

Ich kamm es wirklich jedem empfehlen, der Mitesser, pickelchen, Pickel u ter der Haut etc hat es zu benutzen

beworben Vs Tatsächliches Produkt7%

Macht was verspricht

Reinigung5%

Entfernt Mitesser sichtbar

Preis-Leistungs-Verhältnis4%

aber lohnt sich

What buyers complain about

54% of reviews
Preis-Leistungs-Verhältnis10%

Produkte im netz zu teuer

Funktionalität insgesamt8%

Funktioniert nicht

Allergien7%

Verursacht Hautausschlag

Gesamtgröße6%

Zu klein

Verdünnt/wässrig5%

Sehr flüssig

Lanbena return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Funktionalität insgesamt
18%
3Filterung
9%
4beworben Vs Tatsächliches Produkt
8%
5Qualität insgesamt
7%

Common Lanbena questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lanbena 54/100 on Amazon Germany — Worth a look. The niche generates €48K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.
Search demand for Lanbena on Amazon Germany peaks in Dec, where the busiest month runs 1.9× the quietest.