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54

lanbena

Worth a look

Shows low returns (0.2%), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 30Conversion 68Competition 63Returns 99Price range 55Avg price 55Brand share 50Review moat 28Quality gap 91

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.62

avg listing price — sweet spot $15–$100

Price range

Good€1.60–€31.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Review moat

Okay3,703.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€48K

€48K/yr · 63K searches

According to Flapen's Amazon Germany niche tracking, lanbena is a €48K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lanbena market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€38K–€50K
units × avg price
Conversion rate
6.1%
Avg BSR
#251
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
11.5%
Avg brand age
45 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

61

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

20%

  • LANBENA43%
  • Soena9%
  • medicube9%
  • Eveellyn8%
  • PAULA'S CHOICE5%
  • colibri skincare5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top lanbena search terms

  • mitesser maske11K/yr
  • aktivkohle maske6K/yr
  • aktivkohle maske gesicht5K/yr
  • lanbena9K/yr
  • mitesserentferner maske6K/yr
  • lanbena pore strip mask7K/yr
  • blackhead remover mask4K/yr
  • mitesserentferner creme3K/yr
  • blackhead maske3K/yr
  • porenreiniger gesicht maske2K/yr
All search terms

Top lanbena products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lanbena

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Beste Produkt”

Eignung für Mischhaut12%

“Ich kamm es wirklich jedem empfehlen, der Mitesser, pickelchen, Pickel u ter der Haut etc hat es zu benutzen”

beworben Vs Tatsächliches Produkt7%

“Macht was verspricht”

Reinigung5%

“Entfernt Mitesser sichtbar”

Preis-Leistungs-Verhältnis4%

“aber lohnt sich”

Einfache Anwendung4%

“mit der dabei liegenden Auftragehilfe gut machbar.”

Komfort insgesamt4%

“sitzt auch bequem”

Benutzerfreundlichkeit4%

“Gute erste Anwendung”

Gesamtgröße4%

“Passt”

Effizienz4%

“Wirkt”

What buyers complain about

Preis-Leistungs-Verhältnis10%

“Produkte im netz zu teuer”

Funktionalität insgesamt8%

“Funktioniert nicht”

Allergien7%

“Verursacht Hautausschlag”

Gesamtgröße6%

“Zu klein”

Verdünnt/wässrig5%

“Sehr flüssig”

Qualität insgesamt4%

“Sehr Schlechte face mask”

Geruch4%

“Stinkt nach Plastik”

Symptomreduktion4%

“Keine spürbare Verbesserung”

Haftung/Klebrigkeit3%

“Zur Maske selbst: Sie ist extrem klebrig”

Eignung für trockene Haut3%

“Ich habe trockene, fettige Mischhaut sowie verstopfte Poren und bin mit anderen Schlammmasken vertraut”

Top return reasons

Gesamtgröße19%
Funktionalität insgesamt18%
Filterung9%
beworben Vs Tatsächliches Produkt8%
Qualität insgesamt7%
Geruch5%
Auslaufsicher4%
Komfort insgesamt4%
Defekt Material/Teile4%
Kompatibilität – insgesamt3%

Common questions

Is lanbena profitable to sell on Amazon Germany?
The niche generates €48K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the lanbena niche?
17 brands and 61 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in lanbena?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Allergien. The return rate is 0.2%.
When does demand for lanbena peak?
Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the lanbena niche?
Listings span €1.60–€31.68; the average listing price is €12.62 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.