How competitive is the Lacoste Pour Femme niche on Amazon Germany?

1 brands and 17 sellers compete in Lacoste Pour Femme on Amazon Germany. The top 5 Lacoste Pour Femme products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lacoste Pour Femme?

Lacoste Pour Femme buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lacoste Pour Femme niche?

Lacoste Pour Femme sells for €45.35 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €35.60–€61.28. The average incumbent carries 1,240 reviews — the moat a new listing must climb.

Lacoste Pour Femme

brand-locked demand (top 5 brands take 100% of clicks) — Lacoste Pour Femme doesn't clear our bar today.

Flapen Score

Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

This niche Category average · 1,260 niches

Is Lacoste Pour Femme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lacoste Pour Femme is a €301K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Lacoste Pour Femme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.2% over the last 90 days and 5.3% of searches end in a purchase.

€301K

revenue / yr

Units sold / yr2K

Search volume / yr-4.2%126K

Conversion rate5.3%

Avg price€45.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 17

Top-5 product click share92%

Open market0%

Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Lacoste Pour Femme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pour Femme EdP 90 ml

Price: €45.47
Rating: 4.6/5
Reviews: 1,370
Age: 13y ago

LACOSTE Pour Femme EdP Linie: Pour Femme Eau de Parfum Größe: 90ml

Price: €44.50
Rating: 4.6/5
Reviews: 480
Age: 2y ago

LACOSTE Pour Femme EdP Linie: Pour Femme Eau de Parfum Größe: 30ml

Price: €36.42
Rating: 4.6/5
Reviews: 89
Age: 2y ago

LACOSTE Pour Femme Edp Spray für Damen perfekt für einen langanhaltenden Duft mit 50 ml

Price: €41.23
Rating: 4.5/5
Reviews: 41
Age: 2y ago

LACOSTE TOUCH OF PINK Eau de Toilette blumig-fruchtige Duftnoten von Sandelholz und Jasmin für charismatische Frauen 90ml (1er Pack)

Price: €61.28
Rating: 4.7/5
Reviews: 5,231
Age: 17y ago

Newest

by launch date

LACOSTE Pour Femme EdP Linie: Pour Femme Eau de Parfum Größe: 90ml

Price: €44.50
Rating: 4.6/5
Reviews: 480
Age: 2y ago

LACOSTE Pour Femme EdP Linie: Pour Femme Eau de Parfum Größe: 30ml

Price: €36.42
Rating: 4.6/5
Reviews: 89
Age: 2y ago

LACOSTE Pour Femme Edp Spray für Damen perfekt für einen langanhaltenden Duft mit 50 ml

Price: €41.23
Rating: 4.5/5
Reviews: 41
Age: 2y ago

LACOSTE Touch of Pink EdT Linie: Touch of Pink Eau de Toilette Größe: 50ml

Price: €35.60
Rating: 4.4/5
Reviews: 267
Age: 2y ago

LACOSTE L.12.12 Rose EdP Linie: L.12.12 Rose EdP Eau de Parfum Größe: 100ml

Price: €53.88
Rating: 4.8/5
Reviews: 42
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Lacoste100%
Open — no brand owns it (0%)

Lacoste Pour Femme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR5.3%Products8Brands1Top 5 Brands100%OOS Rate5.9%Rating4.6★Reviews1,240Avg BSR#1,162

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Lacoste Pour Femme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lacoste parfüm für frauen56K/yr -7.7%3.2% conv.
lacoste pour femme27K/yr +1.8%4.0% conv.
lacoste damen parfum11K/yr +12.3%1.8% conv.
lacoste parfum frauen4K/yr -16.2%2.6% conv.
parfum damen lacoste4K/yr -7.3%2.7% conv.
lacoste pure femme parfüm damen4K/yr +13.3%7.0% conv.
lacoste femme parfüm damen4K/yr -19.4%4.1% conv.
lacoste parfüm damen5K/yr +1.3%2.8% conv.
lacoste parfum damen4K/yr +1.1%1.7% conv.
lacoste parfüm für frauen pour femme4K/yr -29.0%3.2% conv.

What reviews say buyers love and hate about Lacoste Pour Femme

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geruch85%

“Lieblingsduft”

Preis-Leistungs-Verhältnis8%

“Preis super”

beworben Vs Tatsächliches Produkt4%

“Artikel wie beschrieben”

What buyers complain about

86% of reviews

Geruch57%

“Duft irgendwie anders”

Preis-Leistungs-Verhältnis14%

“Preis bei Amazon genau prüfen gibt günstigere Anbieter”

beworben Vs Tatsächliches Produkt14%

“Ich empfinde es als irreführend, mit Fotos der alten Version zu werben”

Lacoste Pour Femme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

50%

2beworben Vs Tatsächliches Produkt

25%

3Textur/Konsistenz – insgesamt

13%

4Preis-Leistungs-Verhältnis

13%

Common Lacoste Pour Femme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lacoste Pour Femme 43/100 on Amazon Germany — Skip it. The niche generates €301K/yr across 8 tracked products. Search demand moved -4.2% over the last 90 days.