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Lacoste Parfüm Männer

Fail

The top 5 brands take 100% of clicks, so Lacoste Parfüm Männer is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€38K/yr54K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
54%top-5 click share · 3 brands · 41 sellers

Flapen Score

Lacoste Parfüm Männer against its category

The dotted line is the Kosmetik average. Past it, Lacoste Parfüm Männer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacoste Parfüm Männer market on Amazon at a glance

Shoppers on Amazon Germany searched for Lacoste Parfüm Männer 54K times last year and spent an estimated €38K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
1.5%
Market size, estimated
€38Ka year
Peak month
December3.1× the quietest month
Top search term
lacoste parfüm herren39K searches a year

02 · Price

A sale here is worth €48.67.

Listings sell for €48.67 on average, from €13.36 to €82.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €48.67 that is €0 to €5K a year per listing.

Average price
€48.67inside the $15 to $100 sweet spot
Price range
€13.36–€82.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

12% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,443 within Düfte. It carries 1,798 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
12%
Out of stock, average day
18.4%
Average rank
#1,443in Düfte
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,798per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Lacoste Parfüm Männer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • Brand 196%
  • Brand 23%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Lacoste Parfüm Männer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lacoste Parfüm Männer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacoste parfüm herren39K/yr
  • lacoste herren parfüm6K/yr
  • parfüm herren lacoste2K/yr
  • lacoste pour homme3K/yr
  • lacoste blanc2K/yr
  • lacoste parfüm männer1K/yr

Reviews and returns

What reviews say buyers love and hate about Lacoste Parfüm Männer

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
23%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“seine Haltbarkeit ist gleich null.”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lacoste Parfüm Männer questions

Answered from the same tracked data.