How competitive is the Lacoste Parfüm Männer niche on Amazon Germany?

3 brands and 41 sellers compete in Lacoste Parfüm Männer on Amazon Germany. The top 5 Lacoste Parfüm Männer products take 54% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lacoste Parfüm Männer?

Lacoste Parfüm Männer buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, Benutzerfreundlichkeit, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Lacoste Parfüm Männer niche?

Lacoste Parfüm Männer sells for €48.67 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €13.36–€82.09. The average incumbent carries 1,798 reviews — the moat a new listing must climb.

Lacoste Parfüm Männer

brand-locked demand (top 5 brands take 100% of clicks) — Lacoste Parfüm Männer doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Lacoste Parfüm Männer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lacoste Parfüm Männer is a €38K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Lacoste Parfüm Männer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.7% over the last 90 days and 1.5% of searches end in a purchase.

€38K

revenue / yr

Units sold / yr1K

Search volume / yr+13.7%54K

Conversion rate1.5%

Avg price€48.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 41

Top-5 product click share54%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Lacoste Parfüm Männer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LACOSTE L.12.12 Blanc EdT Linie: L.12.12 Blanc EdT Eau de Toilette Größe: 50ml

Price: €43.19
Rating: 4.7/5
Reviews: 140
Age: 2y ago

LACOSTE L.12.12 Blanc EdT Linie: L.12.12 Blanc EdT Eau de Toilette Größe: 100ml

Price: €47.59
Rating: 4.7/5
Reviews: 341
Age: 2y ago

EAU DE LACOSTE L.12.12 Blanc Eau de Toilette holzig-blumiger Herren-Duft mit Vetiver-Noten für selbstbewusste Männer 175ml

Price: €82.09
Rating: 4.6/5
Reviews: 5,524
Age: 11y ago

EAU DE LACOSTE L.12.12 Blanc Eau de Parfum holzig-aromatischer Herren-Duft mit Zedernholz für selbstbewusste Männer 100ml

Price: €53.71
Rating: 4.5/5
Reviews: 1,108
Age: 4y ago

LACOSTE Original Eau de Parfum Men (60 ml)

Price: €43.48
Rating: 4.3/5
Reviews: 33
Age: 1y ago

Newest

by launch date

LACOSTE L.12.12 Silver Grey Eau de Parfum Men (100 ml)

Price: €57.48
Rating: 4.8/5
Reviews: 23
Age: 1y ago

Lacoste Halskette mit Anhänger für Herren Kollektion VIGOR aus Edelstahl - 2040410

Price: €52.22
Rating: 4.1/5
Reviews: 32
Age: 1y ago

LACOSTE Original Eau de Parfum Men (60 ml)

Price: €43.48
Rating: 4.3/5
Reviews: 33
Age: 1y ago

LACOSTE Original Eau de Parfum Men (100 ml)

Price: €62.62
Rating: 4.5/5
Reviews: 116
Age: 1y ago

JUKMO Automatik Gürtel Herren Nylon 3 8cm Ratsche Gürtel (Schwarz M-für Taille 91cm-105cm (Länge 125cm))

Price: €13.36
Rating: 4.5/5
Reviews: 5,471
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

Lacoste96%
JUKMO3%
Tommy Hilfiger1%
Open — no brand owns it (0%)

Lacoste Parfüm Männer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR1.5%Products26Brands3Top 5 Brands100%OOS Rate18.4%Rating4.5★Reviews1,798Avg BSR#1,443

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Lacoste Parfüm Männer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lacoste parfüm herren39K/yr +24.9%1.4% conv.
lacoste herren parfüm6K/yr -14.5%1.1% conv.
parfüm herren lacoste2K/yr +10.2%0.8% conv.
lacoste pour homme3K/yr -1.4%0.4% conv.
lacoste blanc2K/yr +5.6%1.9% conv.
lacoste parfüm männer1K/yr -71.1%1.1% conv.

What reviews say buyers love and hate about Lacoste Parfüm Männer

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Geruch23%

“Mein lieblings Duft”

Qualität insgesamt21%

“Super Qualität”

Preis-Leistungs-Verhältnis9%

“Tolles Angebot”

Stärke8%

“Solide”

Benutzerfreundlichkeit6%

“Easy to use”

What buyers complain about

68% of reviews

Haltbarkeit23%

“seine Haltbarkeit ist gleich null.”

Qualität insgesamt8%

“Keine gute Qualität”

Benutzerfreundlichkeit7%

“Den Gürtel zu öffnen ist extrem schwierig”

Steifheit7%

“Steifer Gürtel”

Verschluss Qualität7%

“Habe noch selten etwas auch nur annähernd so Bescheuertes wie diesen Verschluss gesehen”

Lacoste Parfüm Männer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

23%

2Länge

21%

3Gewicht schwer

4Dehnbarkeit/Erweiterbarkeit/Elastizität

5Geruch

Common Lacoste Parfüm Männer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lacoste Parfüm Männer 42/100 on Amazon Germany — Skip it. The niche generates €38K/yr across 26 tracked products. Search demand moved +13.7% over the last 90 days.