Lacoste Parfüm Männer
FailThe top 5 brands take 100% of clicks, so Lacoste Parfüm Männer is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €38K/yr54K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 41 sellers
Flapen Score
Lacoste Parfüm Männer against its category
The dotted line is the Kosmetik average. Past it, Lacoste Parfüm Männer is stronger. Inside it, weaker.
Market
The Lacoste Parfüm Männer market on Amazon at a glance
Shoppers on Amazon Germany searched for Lacoste Parfüm Männer 54K times last year and spent an estimated €38K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €38Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- lacoste parfüm herren39K searches a year
02 · Price
A sale here is worth €48.67.
Listings sell for €48.67 on average, from €13.36 to €82.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €48.67 that is €0 to €5K a year per listing.
- Average price
- €48.67inside the $15 to $100 sweet spot
- Price range
- €13.36–€82.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
12% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,443 within Düfte. It carries 1,798 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 12%
- Out of stock, average day
- 18.4%
- Average rank
- #1,443in Düfte
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,798per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Lacoste Parfüm Männer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
0%
- Brand 196%
- Brand 23%
- Brand 31%
- Open — no brand owns it (0%)
Demand
Lacoste Parfüm Männer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Lacoste Parfüm Männer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lacoste parfüm herren39K/yr
- lacoste herren parfüm6K/yr
- parfüm herren lacoste2K/yr
- lacoste pour homme3K/yr
- lacoste blanc2K/yr
- lacoste parfüm männer1K/yr
Reviews and returns
What reviews say buyers love and hate about Lacoste Parfüm Männer
We read the reviews and the return reasons for every product selling here.
“seine Haltbarkeit ist gleich null.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lacoste Parfüm Männer questions
Answered from the same tracked data.









