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Kühles Braun Tönung Ohne Rotstich

Fail

The top 5 brands take 98% of clicks, so Kühles Braun Tönung Ohne Rotstich is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€61K/yr210K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
42%top-5 click share · 7 brands · 74 sellers

Flapen Score

Kühles Braun Tönung Ohne Rotstich against its category

The dotted line is the Kosmetik average. Past it, Kühles Braun Tönung Ohne Rotstich is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kühles Braun Tönung Ohne Rotstich market on Amazon at a glance

Shoppers on Amazon Germany searched for Kühles Braun Tönung Ohne Rotstich 210K times last year and spent an estimated €61K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
2.6%
Market size, estimated
€61Ka year
Top search term
loreal haarfarbe53K searches a year

02 · Price

A sale here is worth €11.04.

Listings sell for €11.04 on average, from €3.98 to €26.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.04 that is €0 to €1K a year per listing.

Average price
€11.04under the $15 to $100 sweet spot
Price range
€3.98–€26.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #146 within Haar Colorationen. It carries 2,276 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
92%
Out of stock, average day
4.9%
Average rank
#146in Haar Colorationen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
2,276per listing
Listings tracked
37

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
68 months

Products

Top Kühles Braun Tönung Ohne Rotstich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

74

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

1%

  • Brand 176%
  • Brand 216%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kühles Braun Tönung Ohne Rotstich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Kühles Braun Tönung Ohne Rotstich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal haarfarbe53K/yr
  • loreal excellence haarfarbe22K/yr
  • haarfarbe kühles braun14K/yr
  • loreal preference haarfarbe14K/yr
  • kühles braun tönung ohne rotstich14K/yr
  • haarfarbe loreal12K/yr
  • loreal excellence7K/yr
  • loreal preference9K/yr
  • wella color fresh mask cool espresso6K/yr
  • loreal farbe haare7K/yr

Reviews and returns

What reviews say buyers love and hate about Kühles Braun Tönung Ohne Rotstich

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Farbe”
29%of negative reviews mention “Farbe”
0.2%of orders come back
“Schlechte Farbe”
A buyer, on “Farbe”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kühles Braun Tönung Ohne Rotstich questions

Answered from the same tracked data.