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Kühles Braun Tönung Ohne Rotstich

brand-locked demand (top 5 brands take 98% of clicks) — Kühles Braun Tönung Ohne Rotstich doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 15Growth 24Conversion 33Competition 71Returns 99Price range 52Avg price 42Brand share 5Review moat 42Quality gap 67
This niche Category average · 1,260 niches

Is Kühles Braun Tönung Ohne Rotstich profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kühles Braun Tönung Ohne Rotstich is a €61K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.

Kühles Braun Tönung Ohne Rotstich: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.3% over the last 90 days and 2.6% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr5K
Search volume / yr-2.3%210K
Conversion rate2.6%
Avg price€11.04

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 74
Top-5 product click share42%
Open market2%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement73%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews2,276

Top Kühles Braun Tönung Ohne Rotstich products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

74

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

1%

  • L'Oreal Paris76%
  • Wella Professionals16%
  • Creme Supreme3%
  • L'ORÉAL2%
  • Syoss2%
  • Khadi1%
  • Open — no brand owns it (1 brand, 1%)

Kühles Braun Tönung Ohne Rotstich demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR2.6%Products37Brands7Top 5 Brands98%OOS Rate4.9%Rating4.3★Reviews2,276Avg BSR#146
5K3KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Kühles Braun Tönung Ohne Rotstich search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal haarfarbe53K/yr
  • loreal excellence haarfarbe22K/yr
  • haarfarbe kühles braun14K/yr
  • loreal preference haarfarbe14K/yr
  • kühles braun tönung ohne rotstich14K/yr
  • haarfarbe loreal12K/yr
  • loreal excellence7K/yr
  • loreal preference9K/yr
  • wella color fresh mask cool espresso6K/yr
  • loreal farbe haare7K/yr

What reviews say buyers love and hate about Kühles Braun Tönung Ohne Rotstich

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Farbe35%

Color Fresh

Qualität insgesamt10%

Super Produkt

Geruch6%

Riecht gut

Eignung für gefärbtes Haar5%

Die beste natürliche braune Haarfarbe

Einfache Anwendung5%

Einfach Anwendung, sehr pflegende Produkte, sehr schön die praktische Auftragsbürste, die direkt an der fertig gemischten Flasche angeschraubt wird, so ist das Auftragen wirklich easy

What buyers complain about

68% of reviews
Farbe29%

Schlechte Farbe

Eignung für gefärbtes Haar14%

Haare wurden ORANGE

Preis-Leistungs-Verhältnis5%

Sein Geld nicht wert

Qualität insgesamt5%

Müll

Geruch4%

Geruch: kalter Holzrauch

Kühles Braun Tönung Ohne Rotstich return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
59%
2Funktionalität insgesamt
10%
3Eignung für gefärbtes Haar
10%
4beworben Vs Tatsächliches Produkt
4%
5Gesamtgröße
3%

Common Kühles Braun Tönung Ohne Rotstich questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kühles Braun Tönung Ohne Rotstich 44/100 on Amazon Germany — Skip it. The niche generates €61K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -2.3% over the last 90 days.
Kühles Braun Tönung Ohne Rotstich buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.