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Kreppeisen Für Die Haare

Fail

Demand is soft, at -31.9% this quarter, so Kreppeisen Für Die Haare is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€178K/yr261K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
65%top-5 click share · 17 brands · 82 sellers

Flapen Score

Kreppeisen Für Die Haare against its category

The dotted line is the Kosmetik average. Past it, Kreppeisen Für Die Haare is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kreppeisen Für Die Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Kreppeisen Für Die Haare 261K times last year and spent an estimated €178K. The top 5 brands take 74% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.8%
Market size, estimated
€178Ka year
Peak month
February2.0× the quietest month
Top search term
kreppeisen für die haare115K searches a year

02 · Price

A sale here is worth €24.15.

Listings sell for €24.15 on average, from €11.60 to €49.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €24.15 that is €6K to €12K a year per listing.

Average price
€24.15inside the $15 to $100 sweet spot
Price range
€11.60–€49.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
4.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #29 within Haarstyling Geräte & Styling Zubehör. It carries 2,223 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#29in Haarstyling Geräte & Styling Zubehör
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
2,223per listing
Listings tracked
20

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kreppeisen Für Die Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

82

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Brand 128%
  • Brand 227%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kreppeisen Für Die Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Kreppeisen Für Die Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kreppeisen für die haare115K/yr
  • kreppeisen76K/yr
  • kreppeisen haare23K/yr
  • crepe eisen haare14K/yr
  • hair crimper11K/yr
  • crimper hair9K/yr
  • haar kreppeisen7K/yr
  • crimping iron3K/yr
  • crop eisen für haare3K/yr

Reviews and returns

What reviews say buyers love and hate about Kreppeisen Für Die Haare

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Heizung”
4.6%of orders come back
“Was mich aber sehr stört, ist dass der Knopf mit dem man auch die Hitze einstellt an einer Stelle positioniert ist, die zumindest ich beim Einsatz des Gerätes ständig berührt habe, so dass die Hitze sich immer ungewollt verstellt hat”
A buyer, on “Heizung”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kreppeisen Für Die Haare questions

Answered from the same tracked data.