Is korean make up profitable to sell on Amazon Germany?

The niche generates €120K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).

How competitive is the korean make up niche?

14 brands and 99 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in korean make up?

Top complaints mined from reviews: Abdeckung, Farbe, Allergien. The return rate is 0.1%.

What does it cost to enter the korean make up niche?

Listings span €5.04–€17.33; the average listing price is €11.55 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.

korean make up

Skip it

Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.55

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay€120K

€120K/yr · 405K searches

Review moat

Bad4,455.68

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€5.04–€17.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, korean make up is a €120K/yr Amazon Germany market (405K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

korean make up market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €92K–€116K; units × avg price
Conversion rate: 2.6%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 4.3%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

13%

MISSHA57%
ARENCIA11%
EONFAVE7%
TIRTIR5%
MEITREND4%
Clawrex3%
Open — no brand owns it (8 brands, 13%)

Top korean make up search terms

korean make up180K/yr -35.8%0.4% conv.
missha bb cream46K/yr -2.4%3.9% conv.
misha bb cream21K/yr +1.5%4.5% conv.
korean makeup19K/yr -22.4%0.3% conv.
koreanisches make up15K/yr -20.7%0.4% conv.
arencia mochi cleanser20K/yr -16.6%5.7% conv.
korean foundation11K/yr -4.5%0.3% conv.
koreanische make up9K/yr +0.9%0.5% conv.
missha m perfect cover bb cream7K/yr +34.9%4.6% conv.
missha bb cream 239K/yr -22.2%12.7% conv.

All search terms

Top korean make up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up

MISSHA€11.704.6★1,662 rev

MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor

MISSHA€12.314.6★1,662 rev

Arencia koreanischer Reis-Mochi-Gesichtsreiniger schäumendes sanftes Peeling Alles-in-einem-Tiefenreinigung feuchtigkeitsspendend porenminimierend entfernt Mitesser 120 g

ARENCIA€15.274.6★5,732 rev

MISSHA M Perfect Cover Bb Cream Spf42 No.23/natural beige 20 ml

MISSHA€7.664.4★3,498 rev

EONFAVE All In 1 Make-Up Set 11 Stück Schminke Geschenk Set Lipgloss Rouge Lidschattenpalette Augenbrauenstift Eyeliner BB Cream Seidig Weich Für Perfekte Geschenke Mehrfarbig Unisex

EONFAVE€14.534.2★50 rev

Newest

by launch date

All in One Makeup Kit Korean Make Up Set Schminkset für Frauen Kosmetik Geschenkset mit Lidschatten Rouge Palette Foundation Eyeliner Mascara Augenbrauen Gel Augenbrauenstift Reisetasche

MEITREND€17.336 rev

5mo ago

Color Changing Foundation Stick mit Bürste Feuchtigkeitsspendende Farbwechselndes Make-up Cover Cream Korean Make Up V Foundation Stick Full To Medium Coverage für Alle Hauttypen (#3 Nature)

Ultell€7.5431 rev

8mo ago

4-Teiliges Feuchtigkeitsspendendes Lipgloss-Set Feuchtigkeitsspendender Lippenfleck Aufpolsternder Wasserglänzender Lipgloss Dauerhafter Wasserfester Saftiger Lippenstift

Pakivs€8.4573 rev

10mo ago

fwee€10.1120 rev

11mo ago

Missha M Perfect Cover Serum BB Cream No. 23 Natural Beige 20ml

MISSHA€11.2740 rev

1y ago

What buyers say about korean make up

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt13%

“Super Produkt”

Eignung für Mischhaut9%

“Solide BB Cream”

Abdeckung9%

“Absoluter heiliger Gral – Perfekte Deckkraft und toller Glow”

Farbe8%

“Blau ist Okay”

Weiches Gefühl7%

“Dezent✨ Soooo soft und schön🤩”

Komfort insgesamt5%

“Ganz angenehm auf der Haut”

Geruch5%

“Geruchslos, sparsam in der Anwendung”

Eignung für trockene Haut5%

“Perfekte CC Cream für empfindliche Haut mit Rötungen”

Reinigung4%

“Sehr sanfter Cleanser”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung top”

What buyers complain about

Abdeckung10%

“Natürlich deckt es nicht 100% ab wie eine echte Foundation”

Farbe8%

“Farbe passt nicht”

Allergien7%

“Ich leide an Rosacea”

Eignung für trockene Haut6%

“Ich habe mit 42 immer noch etwas unreine Haut”

Feucht/Trocken6%

“trocknet sehr die Haut”

Gesamtgröße6%

“Sind wirklich kleine Tuben”

Funktionalität insgesamt5%

“Funktioniert nicht”

Helligkeit/Glanz/Glühen4%

“Viel zu hell - tönt nicht ausreichend nach”

Geruch4%

“Stark Parfümiert”

Textur/Konsistenz – insgesamt3%

“Ich wünschte die Konsistenz wäre ein wenig cremiger/flüssiger”

Top return reasons

Farbe21%

Qualität insgesamt9%

Produktzustand8%

Geruch6%

beworben Vs Tatsächliches Produkt6%

Textur/Konsistenz – insgesamt5%

Funktionalität insgesamt5%

Eignung für Mischhaut5%

Preis-Leistungs-Verhältnis4%

Farbverblassen/Verfärbung4%

Common questions

Is korean make up profitable to sell on Amazon Germany?: The niche generates €120K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).
How competitive is the korean make up niche?: 14 brands and 99 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in korean make up?: Top complaints mined from reviews: Abdeckung, Farbe, Allergien. The return rate is 0.1%.
What does it cost to enter the korean make up niche?: Listings span €5.04–€17.33; the average listing price is €11.55 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.