Korean Make Up
soft demand (-21.5% this quarter) — Korean Make Up doesn't clear our bar today.
Flapen Score
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Is Korean Make Up profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Korean Make Up is a €120K/yr Amazon Germany market (405K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Korean Make Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.5% over the last 90 days and 2.6% of searches end in a purchase.
€120K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Korean Make Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up
- Price
- €11.70
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago
MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor
- Price
- €12.31
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago
Arencia koreanischer Reis-Mochi-Gesichtsreiniger schäumendes sanftes Peeling Alles-in-einem-Tiefenreinigung feuchtigkeitsspendend porenminimierend entfernt Mitesser 120 g
- Price
- €15.27
- Rating
- 4.6/5
- Reviews
- 5,732
- Age
- 1y ago
MISSHA M Perfect Cover Bb Cream Spf42 No.23/natural beige 20 ml
- Price
- €7.66
- Rating
- 4.4/5
- Reviews
- 3,498
- Age
- 6y ago
EONFAVE All In 1 Make-Up Set 11 Stück Schminke Geschenk Set Lipgloss Rouge Lidschattenpalette Augenbrauenstift Eyeliner BB Cream Seidig Weich Für Perfekte Geschenke Mehrfarbig Unisex
- Price
- €14.53
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
Trending
90-day click momentum
All in One Makeup Kit Korean Make Up Set Schminkset für Frauen Kosmetik Geschenkset mit Lidschatten Rouge Palette Foundation Eyeliner Mascara Augenbrauen Gel Augenbrauenstift Reisetasche
- Price
- €17.33
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 5mo ago
MISSHA M Perfect Cover BB Cream Nr. 27 Honey Beige Mittelton mit neutralem/warmem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor
- Price
- €12.32
- Rating
- 4.4/5
- Reviews
- 2,460
- Age
- 14y ago
Color Changing Foundation Stick mit Bürste Feuchtigkeitsspendende Farbwechselndes Make-up Cover Cream Korean Make Up V Foundation Stick Full To Medium Coverage für Alle Hauttypen (#3 Nature)
- Price
- €7.54
- Rating
- 2.8/5
- Reviews
- 31
- Age
- 8mo ago
4-Teiliges Feuchtigkeitsspendendes Lipgloss-Set Feuchtigkeitsspendender Lippenfleck Aufpolsternder Wasserglänzender Lipgloss Dauerhafter Wasserfester Saftiger Lippenstift
- Price
- €8.45
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 10mo ago
MISSHA - Perfect Cover BB Cream 20 ml | Farbton #23 Natural Beige | Sonnenschutz SPF 42 PA+++ | Feuchtigkeit und perfekte Abdeckung mehrfarbig 10 g (1 Stück)
- Price
- €8.59
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago
Newest
by launch dateAll in One Makeup Kit Korean Make Up Set Schminkset für Frauen Kosmetik Geschenkset mit Lidschatten Rouge Palette Foundation Eyeliner Mascara Augenbrauen Gel Augenbrauenstift Reisetasche
- Price
- €17.33
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 5mo ago
Color Changing Foundation Stick mit Bürste Feuchtigkeitsspendende Farbwechselndes Make-up Cover Cream Korean Make Up V Foundation Stick Full To Medium Coverage für Alle Hauttypen (#3 Nature)
- Price
- €7.54
- Rating
- 2.8/5
- Reviews
- 31
- Age
- 8mo ago
4-Teiliges Feuchtigkeitsspendendes Lipgloss-Set Feuchtigkeitsspendender Lippenfleck Aufpolsternder Wasserglänzender Lipgloss Dauerhafter Wasserfester Saftiger Lippenstift
- Price
- €8.45
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 10mo ago
fwee 3D Voluming Gloss 70% (Rich) | Peach 70% | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula | 30% 70% Pigment Options | 5.3g
- Price
- €10.11
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 11mo ago
Missha M Perfect Cover Serum BB Cream No. 23 Natural Beige 20ml
- Price
- €11.27
- Rating
- 3.8/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
99
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
13%
- MISSHA57%
- ARENCIA11%
- EONFAVE7%
- TIRTIR5%
- MEITREND4%
- Clawrex3%
- Open — no brand owns it (8 brands, 13%)
Top Korean Make Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- korean make up180K/yr
- missha bb cream46K/yr
- misha bb cream21K/yr
- korean makeup19K/yr
- koreanisches make up15K/yr
- arencia mochi cleanser20K/yr
- korean foundation11K/yr
- koreanische make up9K/yr
- missha m perfect cover bb cream7K/yr
- missha bb cream 239K/yr
What reviews say buyers love and hate about Korean Make Up
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Super Produkt”
“Solide BB Cream”
“Absoluter heiliger Gral – Perfekte Deckkraft und toller Glow”
“Blau ist Okay”
“Dezent✨ Soooo soft und schön🤩”
What buyers complain about
59% of reviews“Natürlich deckt es nicht 100% ab wie eine echte Foundation”
“Farbe passt nicht”
“Ich leide an Rosacea”
“Ich habe mit 42 immer noch etwas unreine Haut”
“trocknet sehr die Haut”
Korean Make Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Korean Make Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
