Korean Make Up
FailDemand is soft, at -21.5% this quarter, so Korean Make Up is a Fail.
- Flapen Score
- 44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 4744
- Market size
- €120K/yr405K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 99 sellers
Flapen Score
Korean Make Up against its category
The dotted line is the Kosmetik average. Past it, Korean Make Up is stronger. Inside it, weaker.
Market
The Korean Make Up market on Amazon at a glance
Shoppers on Amazon Germany searched for Korean Make Up 405K times last year and spent an estimated €120K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €120Ka year
- Top search term
- korean make up180K searches a year
02 · Price
A sale here is worth €11.55.
Listings sell for €11.55 on average, from €5.04 to €17.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.55 that is €1K to €3K a year per listing.
- Average price
- €11.55under the $15 to $100 sweet spot
- Price range
- €5.04–€17.33
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #75 within Gesicht. It carries 4,456 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #75in Gesicht
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,456per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Korean Make Up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
99
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
13%
- Brand 157%
- Brand 211%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (8 brands, 13%)
Search terms
Top Korean Make Up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- korean make up180K/yr
- missha bb cream46K/yr
- misha bb cream21K/yr
- korean makeup19K/yr
- koreanisches make up15K/yr
- arencia mochi cleanser20K/yr
- korean foundation11K/yr
- koreanische make up9K/yr
- missha m perfect cover bb cream7K/yr
- missha bb cream 239K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Make Up
We read the reviews and the return reasons for every product selling here.
“Natürlich deckt es nicht 100% ab wie eine echte Foundation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Make Up questions
Answered from the same tracked data.









