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Korean Face Mask

a small market ($46K/yr) — Korean Face Mask doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47

Market size 11Growth 19Conversion 46Competition 36Returns 99Price range 15Avg price 43Brand share 38Review moat 24Quality gap 47
This niche Category average · 1,260 niches

Is Korean Face Mask profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Korean Face Mask is a €46K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 37/100.

Korean Face Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.9% over the last 90 days and 3.7% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr6K
Search volume / yr-12.9%110K
Conversion rate3.7%
Avg price€11.14

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 114
Top-5 product click share63%
Open market18%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews5,664

Top Korean Face Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

114

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • BIODANCE35%
  • medicube18%
  • Eunyul14%
  • Beauty of Joseon10%
  • COSRX6%
  • Pflarosa4%
  • Open — no brand owns it (5 brands, 14%)

Korean Face Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR3.7%Products18Brands11Top 5 Brands82%OOS Rate0.7%Rating4.5★Reviews5,664Avg BSR#73
4K3KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Korean Face Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • koreanische gesichtsmaske25K/yr
  • korean mask18K/yr
  • korean face mask14K/yr
  • koreanische maske7K/yr
  • korean skincare maske5K/yr
  • korean skincare mask11K/yr
  • korean maske5K/yr
  • gesichtsmaske korea8K/yr
  • sheet mask korean5K/yr
  • korean sheet mask5K/yr

What reviews say buyers love and hate about Korean Face Mask

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Eignung für Mischhaut15%

Safe für Akne-prone Haut

Feucht/Trocken13%

perfekt hydratisiert

Qualität insgesamt11%

Cooles Produkt

Weiches Gefühl10%

Fühlt sich super an

Eignung für trockene Haut8%

Ich habe es gekauft, um meine Haut mit Feuchtigkeit zu versorgen, jetzt, wo der Winter vorbei ist, und ich mag es wirklich

What buyers complain about

55% of reviews
Allergien16%

Juckreiz & Rötungen

Preis-Leistungs-Verhältnis8%

Maske fällt ab, es gibt bessere um den Preis

Qualität insgesamt6%

Flop

Feucht/Trocken4%

Ich empfehle drunter ein Serum oder Hyaluron, weil sie etwas die Haut austrocknet

Eignung für trockene Haut4%

Nichts für unreine oder sensible Haurt

Korean Face Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
13%
2beworben Vs Tatsächliches Produkt
10%
3Gesamtgröße
8%
4Qualität insgesamt
8%
5Produktzustand
6%

Common Korean Face Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Korean Face Mask 37/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.
Search demand for Korean Face Mask on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.