Is Kopfhaut Peeling profitable to sell on Amazon Germany?

Flapen scores Kopfhaut Peeling 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €51K a year across 26 tracked products. 3 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -26.5% in the last 90 days.

How competitive is the Kopfhaut Peeling niche on Amazon Germany?

20 brands and 81 sellers compete in Kopfhaut Peeling on Amazon Germany. The top 5 Kopfhaut Peeling products take 48% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Kopfhaut Peeling?

Kopfhaut Peeling buyers on Amazon Germany complain most about Allergien, Feucht/Trocken, and Geruch. An estimated 0.1% of orders come back.

When does demand for Kopfhaut Peeling peak?

Search demand for Kopfhaut Peeling on Amazon Germany peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Kopfhaut Peeling niche?

Kopfhaut Peeling sells for €11.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.22 to €28.05. The average product has 524 reviews, the count a new listing must catch up to.

Kopfhaut Peeling

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -26.5% this quarter, so Kopfhaut Peeling is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €51K/yr112K searches / yr
90-day growth: -26.5%search demand this quarter
Competition: 48%top-5 click share · 20 brands · 81 sellers

Flapen Score

Kopfhaut Peeling against its category

The dotted line is the Kosmetik average. Past it, Kopfhaut Peeling is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Kopfhaut Peeling market on Amazon at a glance

Shoppers on Amazon Germany searched for Kopfhaut Peeling 112K times last year and spent an estimated €51K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months: 112K
Growth, 90 days vs prior 90: -26.5%
Conversion, latest week: 3.9%
Market size, estimated: €51Ka year
Peak month: January1.6× the quietest month
Top search term: kopfhaut peeling57K searches a year

02 · Price

A sale here is worth €11.62.

Listings sell for €11.62 on average, from €1.22 to €28.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €11.62 that is €1K to €3K a year per listing.

Average price: €11.62under the $15 to $100 sweet spot
Price range: €1.22–€28.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #188 within Kopfhautbehandlungen. It carries 524 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 10.6%
Average rank: #188in Kopfhautbehandlungen
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 524per listing
Listings tracked: 26

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 9
Successful launches: 3Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Kopfhaut Peeling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

37%

Brand 119%
Brand 219%
Brand 38%
Brand 46%
Brand 56%
Brand 65%

Demand

Kopfhaut Peeling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Kopfhaut Peeling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kopfhaut peeling57K/yr -31.6%4.4% conv.
scalp scrub21K/yr -15.5%3.3% conv.
kopfhautpeeling11K/yr -21.9%5.3% conv.
peeling shampoo4K/yr -12.8%1.6% conv.
kopfhaut reinigung4K/yr -15.7%2.5% conv.
peeling kopfhaut4K/yr -34.9%4.7% conv.
hair scrub4K/yr -26.7%3.3% conv.
scalp peeling4K/yr -36.4%3.2% conv.
haarpeeling3K/yr -23.3%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Kopfhaut Peeling

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Geruch”

8%of negative reviews mention “Allergien”

0.1%of orders come back

“Juckreiz oder einer schnell fettenden Kopfhaut”

A buyer, on “Allergien”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Kopfhaut Peeling questions

Answered from the same tracked data.

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