Kolonya

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

4.0%

Market size, estimated

€65Ka year

Peak month

September1.9× the quietest month

Top search term

kolonya101K searches a year

Listings sell for €12.61 on average, from €6.39 to €29.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.61 that is €1K to €3K a year per listing.

Average price

€12.61under the $15 to $100 sweet spot

Price range

€6.39–€29.02

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.1%of orders · Amazon Germany median 1.1%

71% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #28 within Düfte. It carries 858 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

42%

Out of stock, average day

2.6%

Average rank

#28in Düfte

Average rating

4.36 starsAmazon Germany average 4.37 stars

Average reviews

858per listing

Listings tracked

24

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months