How competitive is the Koleston 9/0 niche on Amazon Germany?

1 brands and 46 sellers compete in Koleston 9/0 on Amazon Germany. The top 5 Koleston 9/0 products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Koleston 9/0?

Koleston 9/0 buyers on Amazon Germany complain most about Farbe, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Koleston 9/0 niche?

Koleston 9/0 sells for €12.82 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.52–€33.72. The average incumbent carries 5,017 reviews — the moat a new listing must climb.

Koleston 9/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 9/0 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

This niche Category average · 1,260 niches

Is Koleston 9/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 9/0 is a €39K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Koleston 9/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.9% over the last 90 days and 18.3% of searches end in a purchase.

€39K

revenue / yr

Units sold / yr4K

Search volume / yr+26.9%17K

Conversion rate18.3%

Avg price€12.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 46

Top-5 product click share80%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Koleston 9/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 9/0 Lichtblond 60ml

Price: €7.93
Rating: 4.7/5
Reviews: 10,545
Age: 8y ago

3er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml

Price: €19.57
Rating: 4.5/5
Reviews: 428
Age: 6y ago

Wella 2 er Pack Koleston Perfect Me+ KP PURE NATURALS 9/0 lichtblond

Price: €15.55
Rating: 4.8/5
Reviews: 336
Age: 6y ago

Wella Professionals Koleston Perfect Pure Naturals 9/0 Permanente Haarfarbe 60ml

Price: €8.46
Rating: 4.5/5
Reviews: 50
Age: 1y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 9/00 Lichtblond Natur 60ml

Price: €7.86
Rating: 4.7/5
Reviews: 10,551
Age: 8y ago

Newest

by launch date

Wella Professionals Koleston Perfect Pure Naturals 9/0 Permanente Haarfarbe 60ml

Price: €8.46
Rating: 4.5/5
Reviews: 50
Age: 1y ago

4er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml

Price: €33.72
Rating: 5.0/5
Reviews: 5
Age: 6y ago

3er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml

Price: €19.57
Rating: 4.5/5
Reviews: 428
Age: 6y ago

Wella 2 er Pack Koleston Perfect Me+ KP PURE NATURALS 9/0 lichtblond

Price: €15.55
Rating: 4.8/5
Reviews: 336
Age: 6y ago

2er Wella Koleston Perfect ME+ 9/00 Lichtblond Natur Intensiv 60 ml

Price: €14.90
Rating: 4.7/5
Reviews: 1,882
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Wella Professionals100%
Open — no brand owns it (0%)

Koleston 9/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR18.3%Products10Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,017Avg BSR#228

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Koleston 9/0

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Farbe39%

“Gutes Farbe Ergebnis”

Qualität insgesamt24%

“Überzeugende Qualität – kaufe ich immer wieder”

beworben Vs Tatsächliches Produkt7%

“Produkt wie erwartet”

Benutzerfreundlichkeit6%

“Ist leicht zu handhaben”

Weiches Gefühl5%

“Vorallem das Haar war danach sehr geschmeidig und weich”

What buyers complain about

83% of reviews

Farbe50%

“Nach einer viel zu langen Weile bin ich blau gewesen und fast hätt ich’s drin gelassen um länger etwas von der Farbe zu haben,”

Preis-Leistungs-Verhältnis33%

“dafür eindeutige zu teuer.”

Koleston 9/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

56%

2beworben Vs Tatsächliches Produkt

15%

3Funktionalität insgesamt

4Preis-Leistungs-Verhältnis

5Benutzerfreundlichkeit

Common Koleston 9/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 9/0 41/100 on Amazon Germany — Skip it. The niche generates €39K/yr across 10 tracked products. Search demand moved +26.9% over the last 90 days.