How competitive is the Koleston 8/0 niche on Amazon Germany?

1 brands and 34 sellers compete in Koleston 8/0 on Amazon Germany. The top 5 Koleston 8/0 products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Koleston 8/0?

Koleston 8/0 buyers on Amazon Germany complain most about Eignung für gefärbtes Haar, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Koleston 8/0 niche?

Koleston 8/0 sells for €13.10 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.52–€22.53. The average incumbent carries 5,473 reviews — the moat a new listing must climb.

Koleston 8/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 8/0 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47

This niche Category average · 1,260 niches

Is Koleston 8/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 8/0 is a €78K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.

Koleston 8/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 19.1% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr8K

Search volume / yr+4.3%31K

Conversion rate19.1%

Avg price€13.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 34

Top-5 product click share94%

Open market0%

Avg brand age117 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Koleston 8/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml

Price: €6.79
Rating: 4.6/5
Reviews: 9,780
Age: 8y ago

2er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml

Price: €15.18
Rating: 4.7/5
Reviews: 424
Age: 6y ago

Wella Koleston Perfect ME+ 8/00 Hellblond Natur Intensiv 60 ml

Price: €6.96
Rating: 4.6/5
Reviews: 9,780
Age: 8y ago

3er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml

Price: €22.53
Rating: 4.7/5
Reviews: 420
Age: 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml

Price: €6.52
Rating: 4.7/5
Reviews: 10,551
Age: 18y ago

Newest

by launch date

2er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml

Price: €15.18
Rating: 4.7/5
Reviews: 424
Age: 6y ago

3er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml

Price: €22.53
Rating: 4.7/5
Reviews: 420
Age: 6y ago

Wella 3 er Pack Koleston Perfect Me+ KP PURE NATURALS 8/00 hellblond natur

Price: €20.62
Rating: 4.7/5
Reviews: 1,882
Age: 6y ago

Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml

Price: €6.79
Rating: 4.6/5
Reviews: 9,780
Age: 8y ago

Wella Koleston Perfect ME+ 8/00 Hellblond Natur Intensiv 60 ml

Price: €6.96
Rating: 4.6/5
Reviews: 9,780
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Wella Professionals100%

Koleston 8/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR19.1%Products6Brands1Top 5 Brands100%OOS Rate12.5%Rating4.7★Reviews5,473Avg BSR#88

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Koleston 8/0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

koleston 8/016K/yr -3.7%18.9% conv.
wella koleston 8/011K/yr +21.1%16.3% conv.
wella 8/05K/yr -2.9%20.6% conv.

What reviews say buyers love and hate about Koleston 8/0

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Farbe40%

“Super Farbton”

Qualität insgesamt32%

“Super Produkt”

Weiches Gefühl6%

“Besonders positiv finde ich, dass die Haare nach dem Färben weich, glänzend und gesund aussehen”

beworben Vs Tatsächliches Produkt4%

“Macht was es soll”

Abdeckung4%

“Deckt gut graue Haare (Strähnen) ab”

What buyers complain about

100% of reviews

Eignung für gefärbtes Haar100%

“Hat meine Haare super rot orange gefärbt”

Koleston 8/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

84%

2Benutzerfreundlichkeit

3beworben Vs Tatsächliches Produkt

4Eignung für kurzes Haar

Common Koleston 8/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 8/0 37/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 6 tracked products. Search demand moved +4.3% over the last 90 days.