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Koleston 8/0

Fail

The top 5 brands take 100% of clicks, so Koleston 8/0 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€78K/yr31K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
94%top-5 click share · 1 brands · 34 sellers

Flapen Score

Koleston 8/0 against its category

The dotted line is the Kosmetik average. Past it, Koleston 8/0 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koleston 8/0 market on Amazon at a glance

Shoppers on Amazon Germany searched for Koleston 8/0 31K times last year and spent an estimated €78K. One brand takes every click. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
19.1%
Market size, estimated
€78Ka year
Peak month
November1.5× the quietest month
Top search term
koleston 8/016K searches a year

02 · Price

A sale here is worth €13.10.

Listings sell for €13.10 on average, from €6.52 to €22.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.10 that is €3K to €7K a year per listing.

Average price
€13.10under the $15 to $100 sweet spot
Price range
€6.52–€22.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #88 within Haar Colorationen. It carries 5,473 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#88in Haar Colorationen
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
5,473per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 117 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
117 months

Products

Top Koleston 8/0 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Koleston 8/0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Koleston 8/0 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koleston 8/016K/yr
  • wella koleston 8/011K/yr
  • wella 8/05K/yr

Reviews and returns

What reviews say buyers love and hate about Koleston 8/0

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Farbe”
100%of negative reviews mention “Eignung für gefärbtes Haar”
0.1%of orders come back
“Hat meine Haare super rot orange gefärbt”
A buyer, on “Eignung für gefärbtes Haar”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Koleston 8/0 questions

Answered from the same tracked data.