Skip to content

Koleston 7/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 7/0 doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

Market size 28Growth 39Conversion 95Competition 11Returns 100Price range 36Avg price 50Brand share 0Review moat 25Quality gap 37
This niche Category average · 1,260 niches

Is Koleston 7/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 7/0 is a €120K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 40/100.

Koleston 7/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.5% over the last 90 days and 12.5% of searches end in a purchase.

€120K

revenue / yr

Units sold / yr10K
Search volume / yr+11.5%80K
Conversion rate12.5%
Avg price€11.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 52
Top-5 product click share87%
Open market0%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews4,044

Top Koleston 7/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

€0€18K€36K€54K€72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Wella Professionals84%
  • WELLA5%
  • L'Oreal Paris5%
  • Palette3%
  • Syoss3%
  • Open — no brand owns it (0%)

Koleston 7/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR12.5%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews4,044Avg BSR#145
2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Top Koleston 7/0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • koleston 7/020K/yr
  • wella koleston 7/016K/yr
  • mittelblond haarfarbe10K/yr
  • kühles dunkelblond7K/yr
  • haarfarbe dunkelblond asch8K/yr
  • wella 7/07K/yr
  • dunkelblond6K/yr
  • 7/0 wella koleston perfect3K/yr
  • koleston 7/003K/yr

What reviews say buyers love and hate about Koleston 7/0

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Farbe36%

Coloration

Qualität insgesamt9%

Super Produkt

Eignung für gefärbtes Haar8%

Kühles Blond ohne Gelbstich

Preis-Leistungs-Verhältnis6%

Preis passt ebenfalls

Benutzerfreundlichkeit6%

Handhabung ist auch einfach

What buyers complain about

74% of reviews
Farbe34%

Statt einem schönen Dunkelblond ist es bei mir eher ein sehr dunkles, fast schon gräuliches Braun geworden

Preis-Leistungs-Verhältnis8%

1 zum Preis von 3 leider zu teuer

Eignung für gefärbtes Haar7%

Hat bei mir keine grauen Haare abgedeckt

Funktionalität insgesamt5%

Nicht funktioniert

Geruch4%

Der Geruch ist allerdings recht intensiv

Koleston 7/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
63%
2Helligkeit/Glanz/Glühen
6%
3Zertifizierungen
6%
4Ethisch/nachhaltig bezogen
6%
5beworben Vs Tatsächliches Produkt
6%

Common Koleston 7/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 7/0 40/100 on Amazon Germany — Skip it. The niche generates €120K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +11.5% over the last 90 days.
Search demand for Koleston 7/0 on Amazon Germany peaks in Jun, where the busiest month runs 1.8× the quietest.