How competitive is the Koleston 6/0 niche on Amazon Germany?

2 brands and 49 sellers compete in Koleston 6/0 on Amazon Germany. The top 5 Koleston 6/0 products take 76% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Koleston 6/0?

Koleston 6/0 buyers on Amazon Germany complain most about Qualität insgesamt, Farbe, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Koleston 6/0 niche?

Koleston 6/0 sells for €11.66 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.52–€22.28. The average incumbent carries 6,161 reviews — the moat a new listing must climb.

Koleston 6/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 6/0 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

This niche Category average · 1,260 niches

Is Koleston 6/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 6/0 is a €119K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Koleston 6/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 16.6% of searches end in a purchase.

€119K

revenue / yr

Units sold / yr13K

Search volume / yr+11.3%62K

Conversion rate16.6%

Avg price€11.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 49

Top-5 product click share76%

Open market0%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Koleston 6/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 6/0 Dunkelblond 60ml

Price: €7.85
Rating: 4.7/5
Reviews: 10,545
Age: 8y ago

2er Wella Koleston Perfect ME+ 6/0 Dunkelblond 60 ml

Price: €15.54
Rating: 4.7/5
Reviews: 1,882
Age: 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml

Price: €6.52
Rating: 4.7/5
Reviews: 10,551
Age: 18y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 6/00 Dunkelblond Natur 60ml

Price: €8.09
Rating: 4.7/5
Reviews: 10,545
Age: 8y ago

3er Wella Koleston Perfect ME+ 6/00 Dunkelblond Natur Intensiv 60 ml

Price: €21.24
Rating: 4.7/5
Reviews: 1,390
Age: 6y ago

Newest

by launch date

Wella 6/0 Koleston Perfect Me+ 60 ml

Price: €8.58
Rating: 4.7/5
Reviews: 313
Age: 6y ago

3er Wella Koleston Perfect ME+ 6/00 Dunkelblond Natur Intensiv 60 ml

Price: €21.24
Rating: 4.7/5
Reviews: 1,390
Age: 6y ago

3er Wella Koleston Perfect ME+ 6/0 Dunkelblond 60 ml

Price: €22.28
Rating: 4.7/5
Reviews: 1,404
Age: 6y ago

2er Wella Koleston Perfect ME+ 6/00 Dunkelblond Natur Intensiv 60 ml

Price: €15.16
Rating: 4.7/5
Reviews: 269
Age: 6y ago

2er Wella Koleston Perfect ME+ 6/0 Dunkelblond 60 ml

Price: €15.54
Rating: 4.7/5
Reviews: 1,882
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Wella Professionals90%
WELLA10%
Open — no brand owns it (0%)

Koleston 6/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR16.6%Products11Brands2Top 5 Brands100%OOS Rate0.4%Rating4.7★Reviews6,161Avg BSR#66

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Koleston 6/0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella koleston 6/023K/yr +12.3%13.8% conv.
koleston 6/021K/yr +8.2%17.6% conv.
wella 6/08K/yr +9.7%17.5% conv.
koleston 6/003K/yr +32.4%21.7% conv.
wella koleston 6/003K/yr +0.6%17.6% conv.
6/00 wella koleston perfect3K/yr +23.4%21.9% conv.

What reviews say buyers love and hate about Koleston 6/0

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Farbe20%

“Funktioniert zu 100% Zuverlässig Farbe”

beworben Vs Tatsächliches Produkt18%

“Wie erwartet”

Qualität insgesamt18%

“Super Produkt”

Abdeckung13%

“Deckt genial”

Benutzerfreundlichkeit10%

“Gut verträglich”

What buyers complain about

100% of reviews

Qualität insgesamt50%

“Hätte eine schonendere Lieferung und Produktqualität erwartet”

Farbe50%

Koleston 6/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

80%

2Haarverwandt

3Eignung für gefärbtes Haar

4beworben Vs Tatsächliches Produkt

5Kompatibilität – insgesamt

Common Koleston 6/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 6/0 41/100 on Amazon Germany — Skip it. The niche generates €119K/yr across 11 tracked products. Search demand moved +11.3% over the last 90 days.