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Koleston 6/0

Fail

The top 5 brands take 100% of clicks, so Koleston 6/0 is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€119K/yr62K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
76%top-5 click share · 2 brands · 49 sellers

Flapen Score

Koleston 6/0 against its category

The dotted line is the Kosmetik average. Past it, Koleston 6/0 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koleston 6/0 market on Amazon at a glance

Shoppers on Amazon Germany searched for Koleston 6/0 62K times last year and spent an estimated €119K. All 2 brands take every click. Demand peaks in Jul–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
16.6%
Market size, estimated
€119Ka year
Peak month
November2.5× the quietest month
Top search term
wella koleston 6/023K searches a year

02 · Price

A sale here is worth €11.66.

Listings sell for €11.66 on average, from €6.52 to €22.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €11.66 that is €6K to €9K a year per listing.

Average price
€11.66under the $15 to $100 sweet spot
Price range
€6.52–€22.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #66 within Haar Colorationen. It carries 6,161 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#66in Haar Colorationen
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
6,161per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Koleston 6/0 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

€0€12K€24K€36K€48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Wella Professionals90%
  • WELLA10%
  • Open — no brand owns it (0%)

Demand

Koleston 6/0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Koleston 6/0 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wella koleston 6/023K/yr
  • koleston 6/021K/yr
  • wella 6/08K/yr
  • koleston 6/003K/yr
  • wella koleston 6/003K/yr
  • 6/00 wella koleston perfect3K/yr

Reviews and returns

What reviews say buyers love and hate about Koleston 6/0

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Farbe”
50%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Hätte eine schonendere Lieferung und Produktqualität erwartet”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Koleston 6/0 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data