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Koleston 5/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 5/0 doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 47

Market size 16Growth 35Conversion 97Competition 3Returns 99Price range 42Avg price 43Brand share 0Review moat 23Quality gap 19
This niche Category average · 1,260 niches

Is Koleston 5/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 5/0 is a €64K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Koleston 5/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 15.5% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr8K
Search volume / yr+8.0%37K
Conversion rate15.5%
Avg price€11.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 37
Top-5 product click share96%
Open market0%
Avg brand age110 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews7,336

Top Koleston 5/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€19K€29K€39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Wella Professionals75%
  • WELLA25%

Koleston 5/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR15.5%Products6Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews7,336Avg BSR#33
1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Koleston 5/0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • koleston 5/017K/yr
  • wella koleston 5/014K/yr
  • wella 5/06K/yr

What reviews say buyers love and hate about Koleston 5/0

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt44%

Super Produkt

beworben Vs Tatsächliches Produkt19%

Wie erwartet

Farbe17%

Haarfarbe mit der ich am besten klar komme

Preis-Leistungs-Verhältnis13%

Preis Leistung perfekt

Abdeckung4%

Sehr gute Grauabdeckung – Farbe noch dunkler als erwartet

What buyers complain about

100% of reviews
Farbe83%

Die Farbe kam schon schwarz aus der Tube

Preis-Leistungs-Verhältnis17%

Geld für die Tonne

Koleston 5/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
77%
2Haarverwandt
4%
3beworben Vs Tatsächliches Produkt
4%
4Kompatibilität – insgesamt
4%
5Abdeckung
2%

Common Koleston 5/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 5/0 35/100 on Amazon Germany — Skip it. The niche generates €64K/yr across 6 tracked products. Search demand moved +8.0% over the last 90 days.
Search demand for Koleston 5/0 on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.