Is koleston 5/0 profitable to sell on Amazon Germany?

The niche generates €64K/yr across 6 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (35/100).

How competitive is the koleston 5/0 niche?

2 brands and 37 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in koleston 5/0?

Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for koleston 5/0 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the koleston 5/0 niche?

Listings span €6.52–€21.24; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.

koleston 5/0

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€11.18

avg listing price — sweet spot $15–$100

Price range

Okay€6.52–€21.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Review moat

Bad7,336.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€64K

€64K/yr · 37K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, koleston 5/0 is a €64K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

koleston 5/0 market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: €67K–€89K; units × avg price
Conversion rate: 15.5%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 110 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Wella Professionals75%
WELLA25%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top koleston 5/0 search terms

koleston 5/017K/yr +5.5%15.3% conv.
wella koleston 5/014K/yr +10.0%12.7% conv.
wella 5/06K/yr +10.7%15.8% conv.

All search terms

Top koleston 5/0 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml

Wella Professionals€7.304.7★10,545 rev

3er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml

WELLA€21.244.7★422 rev

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/0 Hellbraun 60ml

Wella Professionals€8.904.7★10,551 rev

2er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml

WELLA€15.434.7★1,404 rev

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml

Wella Professionals€6.524.7★10,551 rev

Newest

by launch date

3er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml

WELLA€21.24422 rev

6y ago

2er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml

WELLA€15.431,404 rev

6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml

Wella Professionals€7.3010,545 rev

8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/0 Mittelblond 60ml

Wella Professionals€7.6910,545 rev

8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/0 Hellbraun 60ml

Wella Professionals€8.9010,551 rev

18y ago

What buyers say about koleston 5/0

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt44%

“Super Produkt”

beworben Vs Tatsächliches Produkt19%

“Wie erwartet”

Farbe17%

“Haarfarbe mit der ich am besten klar komme”

Preis-Leistungs-Verhältnis13%

“Preis Leistung perfekt”

Abdeckung4%

“Sehr gute Grauabdeckung – Farbe noch dunkler als erwartet”

Benutzerfreundlichkeit4%

“Das Anrühren im Verhältnis 1:1 in einer Schüssel war sehr einfach”

What buyers complain about

Farbe83%

“Die Farbe kam schon schwarz aus der Tube”

Preis-Leistungs-Verhältnis17%

“Geld für die Tonne”

Top return reasons

Farbe77%

Haarverwandt4%

beworben Vs Tatsächliches Produkt4%

Kompatibilität – insgesamt4%

Abdeckung2%

Defekt Material/Teile2%

Preis-Leistungs-Verhältnis2%

Funktionalität insgesamt2%

Gesamtgröße2%

Common questions

Is koleston 5/0 profitable to sell on Amazon Germany?: The niche generates €64K/yr across 6 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (35/100).
How competitive is the koleston 5/0 niche?: 2 brands and 37 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in koleston 5/0?: Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for koleston 5/0 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the koleston 5/0 niche?: Listings span €6.52–€21.24; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.