Koleston 4/0
FailThe top 5 brands take 100% of clicks, so Koleston 4/0 is a Fail.
- Flapen Score
- 34 / 100Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 4734
- Market size
- €55K/yr21K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 97%top-5 click share · 1 brands · 33 sellers
Flapen Score
Koleston 4/0 against its category
The dotted line is the Kosmetik average. Past it, Koleston 4/0 is stronger. Inside it, weaker.
Market
The Koleston 4/0 market on Amazon at a glance
Shoppers on Amazon Germany searched for Koleston 4/0 21K times last year and spent an estimated €55K. One brand takes every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 21.3% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 21.3%
- Market size, estimated
- €55Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- koleston 4/010K searches a year
02 · Price
A sale here is worth €12.17.
Listings sell for €12.17 on average, from €6.52 to €21.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €12.17 that is €3K to €6K a year per listing.
- Average price
- €12.17under the $15 to $100 sweet spot
- Price range
- €6.52–€21.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #128 within Haar Colorationen. It carries 5,298 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #128in Haar Colorationen
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,298per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Koleston 4/0 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
- Price
- €7.92
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago

3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
- Price
- €21.38
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago

2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
- Price
- €15.13
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 6y ago

WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
- Price
- €15.26
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 6y ago
Trending
estimated 90-day click momentum
Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml
- Price
- €6.79
- Rating
- 4.6/5
- Reviews
- 9,780
- Age
- 8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
- Price
- €7.92
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago

WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
- Price
- €15.26
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 6y ago

2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
- Price
- €15.13
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 6y ago
Newest
by launch date
3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
- Price
- €21.38
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 6y ago

WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
- Price
- €15.26
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 6y ago

2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
- Price
- €15.13
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 6y ago

Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml
- Price
- €6.79
- Rating
- 4.6/5
- Reviews
- 9,780
- Age
- 8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
- Price
- €7.92
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Wella Professionals100%
Demand
Koleston 4/0 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Koleston 4/0 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- koleston 4/010K/yr
- wella koleston 4/08K/yr
- wella 4/04K/yr
Reviews and returns
What reviews say buyers love and hate about Koleston 4/0
We read the reviews and the return reasons for every product selling here.
“Beste Farbe seit Jahren”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Koleston 4/0 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









