koleston 4/0
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good€12.17avg listing price — sweet spot $15–$100
Price range
Okay€6.52–€21.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,297.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€55K€55K/yr · 21K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, koleston 4/0 is a €55K/yr Amazon Germany market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
koleston 4/0 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €49K–€61K
- units × avg price
- Conversion rate
- 21.3%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 9.4%
- Avg brand age
- 102 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Wella Professionals100%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top koleston 4/0 search terms
- koleston 4/010K/yr
- wella koleston 4/08K/yr
- wella 4/04K/yr
Top koleston 4/0 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
Wella Professionals€7.924.7★10,551 rev
3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
Wella Professionals€21.384.8★352 rev
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
Wella Professionals€6.524.7★10,551 rev
2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
Wella Professionals€15.134.6★286 rev
WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
Wella Professionals€15.264.6★267 rev
Newest
by launch date3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
Wella Professionals€21.38352 rev
WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
Wella Professionals€15.26267 rev
2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
Wella Professionals€15.13286 rev
Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml
Wella Professionals€6.799,780 rev
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
Wella Professionals€7.9210,551 rev
Trending
90-day click momentumWella Koleston Perf. Me+ Pure Naturals 8/0 60ml
Wella Professionals€6.794.6★
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
Wella Professionals€6.524.7★
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml
Wella Professionals€7.924.7★
WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack
Wella Professionals€15.264.6★
2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml
Wella Professionals€15.134.6★
What buyers say about koleston 4/0
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Farbe seit Jahren”
“Gute Grauabdeckung”
“Haarfarbe super gut deckend”
“Preis Leistung ist auch Top”
“Ist genausogut wie aus einem Friseurbedarfgeschäft”
“Gutes Produkt”
“Das Produkt ist sehr cremig”
“glanz und schonent”
Top return reasons
Common questions
- Is koleston 4/0 profitable to sell on Amazon Germany?
- The niche generates €55K/yr across 6 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the koleston 4/0 niche?
- 1 brands and 33 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- When does demand for koleston 4/0 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the koleston 4/0 niche?
- Listings span €6.52–€21.38; the average listing price is €12.17 (sweet spot $15–$100). The average incumbent carries 5,298 reviews — the moat a new listing must climb.