How competitive is the Koleston 4/0 niche on Amazon Germany?

1 brands and 33 sellers compete in Koleston 4/0 on Amazon Germany. The top 5 Koleston 4/0 products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Koleston 4/0 niche?

Koleston 4/0 sells for €12.17 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.52–€21.38. The average incumbent carries 5,298 reviews — the moat a new listing must climb.

Koleston 4/0

brand-locked demand (top 5 brands take 100% of clicks) — Koleston 4/0 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47

This niche Category average · 1,260 niches

Is Koleston 4/0 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koleston 4/0 is a €55K/yr Amazon Germany market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Koleston 4/0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 21.3% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr5K

Search volume / yr-5.5%21K

Conversion rate21.3%

Avg price€12.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 33

Top-5 product click share97%

Open market0%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Koleston 4/0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml

Price: €7.92
Rating: 4.7/5
Reviews: 10,551
Age: 18y ago

3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml

Price: €21.38
Rating: 4.8/5
Reviews: 352
Age: 6y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml

Price: €6.52
Rating: 4.7/5
Reviews: 10,551
Age: 18y ago

2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml

Price: €15.13
Rating: 4.6/5
Reviews: 286
Age: 6y ago

WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack

Price: €15.26
Rating: 4.6/5
Reviews: 267
Age: 6y ago

Newest

by launch date

3x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml

Price: €21.38
Rating: 4.8/5
Reviews: 352
Age: 6y ago

WELLA Koleston Perfect Me KP Pure Naturals 4/00 Medium Brown Natural Intense 2er Pack

Price: €15.26
Rating: 4.6/5
Reviews: 267
Age: 6y ago

2x Wella Koleston Perfect ME+ 4/0 Mittelbraun 60 ml

Price: €15.13
Rating: 4.6/5
Reviews: 286
Age: 6y ago

Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml

Price: €6.79
Rating: 4.6/5
Reviews: 9,780
Age: 8y ago

Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 4/0 Mittelbraun 60ml

Price: €7.92
Rating: 4.7/5
Reviews: 10,551
Age: 18y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Wella Professionals100%

Koleston 4/0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR21.3%Products6Brands1Top 5 Brands100%OOS Rate9.4%Rating4.7★Reviews5,298Avg BSR#128

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Koleston 4/0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

koleston 4/010K/yr -7.7%20.6% conv.
wella koleston 4/08K/yr -5.8%17.4% conv.
wella 4/04K/yr +1.1%19.9% conv.

What reviews say buyers love and hate about Koleston 4/0

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Farbe38%

“Beste Farbe seit Jahren”

Abdeckung22%

“Gute Grauabdeckung”

Eignung für gefärbtes Haar12%

“Haarfarbe super gut deckend”

Preis-Leistungs-Verhältnis8%

“Preis Leistung ist auch Top”

Haarstyling8%

“Ist genausogut wie aus einem Friseurbedarfgeschäft”

Koleston 4/0 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

81%

2Benutzerfreundlichkeit

3Defekt Material/Teile

4Kompatibilität – insgesamt

5Haarverwandt

Common Koleston 4/0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koleston 4/0 34/100 on Amazon Germany — Skip it. The niche generates €55K/yr across 6 tracked products. Search demand moved -5.5% over the last 90 days.