Is kokosöl haare profitable to sell on Amazon Germany?

The niche generates €112K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (34/100).

How competitive is the kokosöl haare niche?

7 brands and 29 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in kokosöl haare?

Top complaints mined from reviews: Geruch, Ölig/fettig, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for kokosöl haare peak?

Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.

What does it cost to enter the kokosöl haare niche?

Listings span €5.39–€14.55; the average listing price is €8.52 (sweet spot $15–$100). The average incumbent carries 3,933 reviews — the moat a new listing must climb.

kokosöl haare

Skip it

Prices mostly outside the sweet spot ($5.39–$14.55) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€112K

€112K/yr · 163K searches

Review moat

Okay3,933.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.52

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

Price range

Bad€5.39–€14.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kokosöl haare is a €112K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kokosöl haare market data

Units sold / yr: 10K–13K; avg 1,500–2,000/product
Revenue / yr: €85K–€107K; units × avg price
Conversion rate: 8.0%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 8.6%
Avg brand age: 62 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

OGX66%
GONATURALS9%
Heldengrün7%
Eat Wholesome7%
MAYJAM5%
Parachute3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.8×

Open Trend

Top kokosöl haare search terms

kokosöl haare32K/yr -26.9%5.9% conv.
ogx coconut miracle oil59K/yr -67.2%8.1% conv.
coconut oil for hair16K/yr -32.6%3.9% conv.
ogx oil11K/yr -29.2%5.3% conv.
kokosöl für haare6K/yr -35.7%5.9% conv.
coconut miracle oil16K/yr -62.7%12.6% conv.
coconut oil hair4K/yr -26.9%4.0% conv.
coconut hair oil4K/yr -30.5%4.3% conv.
ogx coconut oil5K/yr -40.5%2.9% conv.
ogx öl3K/yr -15.8%7.0% conv.

All search terms

Top kokosöl haare products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Coconut Miracle Oil Extra Strength Penetrating Oil feuchtigkeitsspendendes Haaröl für trockenes geschädigtes und sprödes Haar 100ml

OGX€5.724.5★4,763 rev

GoNaturals Fraktioniertes Kokosöl - 250ml - 100% Reines natürliches Kokosnussöl - Coconut Oil for hair Kokosöl flüssig Kokosöl Haare Kokosöl Haut & Nägel - Schnelleinziehend und Nicht-Fettend

GONATURALS€14.554.4★1,449 rev

Heldengrün Kokosöl flüssig [100% REIN] Dermatologisch getestet - Kokosnussöl für Haut & Haare - Fraktioniertes Kokosöl für Ätherische Öle - Inklusive Pipette & Pump - Fractionated Coconut Oil

Heldengrün€12.114.6★106 rev

Eat Wholesome Bio Natives Kokosnussöl 500ml - Roh Kalt Gepresst Preisgekrönt Glas Im Karton Zum Kochen Backen Hautpflege & Haar Vegan

Eat Wholesome€7.504.7★2,710 rev

OGX Renewing + Argan Oil of Morocco Haaröl intensives Haarpflege Öl mit Arganöl aus Marokko für ein geschmeidiges Haargefühl wirksam als Hitzeschutz für Haare (100 ml)

OGX€5.394.4★20,555 rev

Newest

by launch date

Heldengrün€12.11106 rev

10mo ago

MAYJAM Fraktioniertes Kokosöl Bio 473ML Trägeröl Kokosnussöl Reines Natürliches für Haut Haare Leicht zu Absorbieren USDA Organic Hautöl Reparatur und Pflege Coconut Oil für Massage

MAYJAM€12.84510 rev

1y ago

Essican Purelife Reines Kokosnussöl flüssig 100ml MCT Fraktioniertes Kokosöl Kokosnussöl für die Haut Trägeröle zum Mischen mit ätherischen Ölen Fördert Haarwachstum & Hydratisierte Haut

Essican Purelife€7.491,334 rev

2y ago

GoNaturals Fraktioniertes Kokosöl - 250ml - 100% Reines natürliches Kokosnussöl - Coconut Oil for hair Kokosöl flüssig Kokosöl Haare Kokosöl Haut & Nägel - Schnelleinziehend und Nicht-Fettend

GONATURALS€14.551,449 rev

2y ago

OGX Extra Strength Coconut Miracle Oil Hair Mask Haarmaske mit Kokosöl & Vanilleschotenextrakt für trockenes & krauses Haar 300ml

OGX€6.73847 rev

4y ago

What buyers say about kokosöl haare

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch17%

“Traumhafter Duft”

Qualität insgesamt15%

“Beste Produkte”

Ölig/fettig7%

“Eins der besten öle für Haare ölen vor dem Waschen”

Weiches Gefühl6%

“Macht weich”

Preis-Leistungs-Verhältnis4%

“Preis = Fair”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Komfort insgesamt3%

“Einfach Handhabung und sehr angenehm”

Haarstyling3%

“Benutze es vor der Haarwäsche oder auch kleine mege nach der Hasrwäsche bringt tollen Glanz”

Haarwachstum3%

“Tolles Haaröl,meine Kopfhaut erholt sich sehr gut”

Gesamtgröße3%

“Passt”

What buyers complain about

Geruch18%

“Muffig riechendes Öl”

Ölig/fettig16%

“wirkt dann fettig”

Preis-Leistungs-Verhältnis6%

“Geld verplempert”

Eignung für kurzes Haar6%

“Nicht für jedes haar geeignet”

Verdünnt/wässrig5%

“Sehr flüssig”

Motorleistung5%

“Schwierigkeiten beim pumpen”

Eignung Fettige Haut4%

“Die Haare bleiben ölig”

Eignung Gewelltes Haar4%

“Für dünneres bzw. Low porosity haar nicht so geeignet”

Eignung für langes Haar4%

“ist ein eher schwerers Haaröl, daher für dickeres Haar angedacht”

Farbe2%

“Ganz rot”

Top return reasons

Geruch48%

Ölig/fettig8%

Auslaufsicher8%

Motorleistung5%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt3%

Produktzustand3%

Gesamtgröße2%

Materialqualität2%

Zertifizierungen2%

Common questions

Is kokosöl haare profitable to sell on Amazon Germany?: The niche generates €112K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (34/100).
How competitive is the kokosöl haare niche?: 7 brands and 29 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in kokosöl haare?: Top complaints mined from reviews: Geruch, Ölig/fettig, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for kokosöl haare peak?: Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.
What does it cost to enter the kokosöl haare niche?: Listings span €5.39–€14.55; the average listing price is €8.52 (sweet spot $15–$100). The average incumbent carries 3,933 reviews — the moat a new listing must climb.