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Kokosöl Haare

Fail

Prices span $5.39–$14.55, mostly outside the sweet spot, so Kokosöl Haare is a Fail.

Flapen Score
34
34 / 100
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size
€112K/yr163K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
81%top-5 click share · 7 brands · 29 sellers

Flapen Score

Kokosöl Haare against its category

The dotted line is the Kosmetik average. Past it, Kokosöl Haare is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kokosöl Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Kokosöl Haare 163K times last year and spent an estimated €112K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
8.0%
Market size, estimated
€112Ka year
Peak month
January4.8× the quietest month
Top search term
kokosöl haare32K searches a year

02 · Price

A sale here is worth €8.52.

Listings sell for €8.52 on average, from €5.39 to €14.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At €8.52 that is €13K to €17K a year per listing.

Average price
€8.52under the $15 to $100 sweet spot
Price range
€5.39–€14.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
€13K–€17K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #48 within Haaröl. It carries 3,933 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#48in Haaröl
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
3,933per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Kokosöl Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Kokosöl Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.8×

Search terms

Top Kokosöl Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kokosöl haare32K/yr
  • ogx coconut miracle oil59K/yr
  • coconut oil for hair16K/yr
  • ogx oil11K/yr
  • kokosöl für haare6K/yr
  • coconut miracle oil16K/yr
  • coconut oil hair4K/yr
  • coconut hair oil4K/yr
  • ogx coconut oil5K/yr
  • ogx öl3K/yr

Reviews and returns

What reviews say buyers love and hate about Kokosöl Haare

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geruch”
18%of negative reviews mention “Geruch”
0.1%of orders come back
“Muffig riechendes Öl”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kokosöl Haare questions

Answered from the same tracked data.