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Kokosöl Haare

prices mostly outside the sweet spot ($5.39–$14.55) — Kokosöl Haare doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47

Market size 27Growth 3Conversion 79Competition 16Returns 99Price range 0Avg price 24Brand share 15Review moat 26Quality gap 50
This niche Category average · 1,260 niches

Is Kokosöl Haare profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kokosöl Haare is a €112K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.

Kokosöl Haare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.0% over the last 90 days and 8.0% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr13K
Search volume / yr-45.0%163K
Conversion rate8.0%
Avg price€8.52

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 29
Top-5 product click share81%
Open market6%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,933

Top Kokosöl Haare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€17K€34K€50K€67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

29

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • OGX66%
  • GONATURALS9%
  • Heldengrün7%
  • Eat Wholesome7%
  • MAYJAM5%
  • Parachute3%
  • Open — no brand owns it (1 brand, 3%)

Kokosöl Haare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR8.0%Products10Brands7Top 5 Brands94%OOS Rate8.6%Rating4.5★Reviews3,933Avg BSR#48
45K35KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.8×

Top Kokosöl Haare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kokosöl haare32K/yr
  • ogx coconut miracle oil59K/yr
  • coconut oil for hair16K/yr
  • ogx oil11K/yr
  • kokosöl für haare6K/yr
  • coconut miracle oil16K/yr
  • coconut oil hair4K/yr
  • coconut hair oil4K/yr
  • ogx coconut oil5K/yr
  • ogx öl3K/yr

What reviews say buyers love and hate about Kokosöl Haare

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Geruch17%

Traumhafter Duft

Qualität insgesamt15%

Beste Produkte

Ölig/fettig7%

Eins der besten öle für Haare ölen vor dem Waschen

Weiches Gefühl6%

Macht weich

Preis-Leistungs-Verhältnis4%

Preis = Fair

What buyers complain about

68% of reviews
Geruch18%

Muffig riechendes Öl

Ölig/fettig16%

wirkt dann fettig

Preis-Leistungs-Verhältnis6%

Geld verplempert

Eignung für kurzes Haar6%

Nicht für jedes haar geeignet

Verdünnt/wässrig5%

Sehr flüssig

Kokosöl Haare return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
48%
2Ölig/fettig
8%
3Auslaufsicher
8%
4Motorleistung
5%
5Qualität insgesamt
4%

Common Kokosöl Haare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kokosöl Haare 34/100 on Amazon Germany — Skip it. The niche generates €112K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -45.0% over the last 90 days.
Search demand for Kokosöl Haare on Amazon Germany peaks in Jan–Feb, where the busiest month runs 4.8× the quietest.