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Kojic Acid

Fail

Shoppers spend an estimated $81K a year here, so Kojic Acid is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€81K/yr162K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
46%top-5 click share · 18 brands · 57 sellers

Flapen Score

Kojic Acid against its category

The dotted line is the Kosmetik average. Past it, Kojic Acid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kojic Acid market on Amazon at a glance

Shoppers on Amazon Germany searched for Kojic Acid 162K times last year and spent an estimated €81K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
5.0%
Market size, estimated
€81Ka year
Peak month
May1.6× the quietest month
Top search term
kojic acid soap66K searches a year

02 · Price

A sale here is worth €10.06.

Listings sell for €10.06 on average, from €5.77 to €17.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.06 that is €3K to €5K a year per listing.

Average price
€10.06under the $15 to $100 sweet spot
Price range
€5.77–€17.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #478 within Baden & Körperpflege. It carries 5,289 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#478in Baden & Körperpflege
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
5,289per listing
Listings tracked
31

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kojic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

57

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

17%

  • Brand 145%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (12 brands, 17%)

Demand

Kojic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Kojic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kojic acid soap66K/yr
  • kojic acid37K/yr
  • kojic acid serum11K/yr
  • kojie san soap original10K/yr
  • kojisäure12K/yr
  • kojie san7K/yr
  • kojic acid cream5K/yr
  • whitening soap6K/yr
  • kojie san soap4K/yr
  • kojic acid soap original6K/yr

Reviews and returns

What reviews say buyers love and hate about Kojic Acid

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Hilft nicht”
A buyer, on “Funktionalität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kojic Acid questions

Answered from the same tracked data.