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Koffein Shampoo

Koffein Shampoo shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 65Growth 15Conversion 55Competition 43Returns 99Price range 58Avg price 78Brand share 0Review moat 65Quality gap 73
This niche Category average · 1,260 niches

Is Koffein Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Koffein Shampoo is a €626K/yr Amazon Germany market (857K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.

Koffein Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.4% over the last 90 days and 4.5% of searches end in a purchase.

€626K

revenue / yr

Units sold / yr30K
Search volume / yr-19.4%857K
Conversion rate4.5%
Avg price€16.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 38
Top-5 product click share59%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement18%
New entrants (1y)5· 4 succeeded
Avg rating4.3★
Avg reviews890

Top Koffein Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€63K€125K€188K€250K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Pantene52%
  • Plantur 3933%
  • Plantur 2115%
  • Open — no brand owns it (0%)

Koffein Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume857KCVR4.5%Products22Brands3Top 5 Brands100%OOS Rate6.5%Rating4.3★Reviews890Avg BSR#249
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Top Koffein Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plantur dmg clinical183K/yr
  • plantur 39168K/yr
  • pantene grow abundant51K/yr
  • plantur114K/yr
  • plantur dmg clinical shampoo79K/yr
  • plantur 39 shampoo50K/yr
  • plantur 2160K/yr
  • pantene grow abundant serum13K/yr
  • plantur dmg46K/yr
  • pantene pro v grow abundant5K/yr

What reviews say buyers love and hate about Koffein Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Qualität insgesamt16%

Super Produkte

Geruch10%

Duft einmalig

Haarwachstum9%

Seitdem ich das Shampoo&Conditioner benutze habe ich weniger Haarausfall und meine Haare wachsen deutlich schneller

Eignung Glattes Haar6%

Tonikum sind bestens geeignet für feines Haar.

Preis-Leistungs-Verhältnis6%

Preis ok

What buyers complain about

70% of reviews
Preis-Leistungs-Verhältnis10%

minimal teurer als im supermarkt

Haarverwandt10%

Farbe bringt es nicht wirklich aufs Haar

Allergien9%

Außerdem juckte meine Kopfhaut

Eignung für gefärbtes Haar9%

Gelbe Haare

Funktionalität insgesamt8%

Funktioniert nicht

Koffein Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
24%
2Auslaufsicher
18%
3Funktionalität insgesamt
9%
4Eignung für kurzes Haar
8%
5Anleitung/Benutzerhandbuch/Fehlerbehebung
7%

Common Koffein Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Koffein Shampoo 51/100 on Amazon Germany — Worth a look. The niche generates €626K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.
Search demand for Koffein Shampoo on Amazon Germany peaks in Jan–Feb–Dec, where the busiest month runs 2.4× the quietest.