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Kleinigkeiten Für Adventskalender Kinder

Fail

Demand is soft, at -26.8% this quarter, so Kleinigkeiten Für Adventskalender Kinder is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€62K/yr473K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
30%top-5 click share · 30 brands · 135 sellers

Flapen Score

Kleinigkeiten Für Adventskalender Kinder against its category

The dotted line is the Kosmetik average. Past it, Kleinigkeiten Für Adventskalender Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleinigkeiten Für Adventskalender Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleinigkeiten Für Adventskalender Kinder 473K times last year and spent an estimated €62K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
1.8%
Market size, estimated
€62Ka year
Peak month
November46.5× the quietest month
Top search term
kleinigkeiten für kinder116K searches a year

02 · Price

A sale here is worth €7.50.

Listings sell for €7.50 on average, from €0.72 to €19.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €7.50 that is €0 to €750 a year per listing.

Average price
€7.50under the $15 to $100 sweet spot
Price range
€0.72–€19.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€750
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #69 within Baden & Körperpflege. It carries 1,618 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
9.3%
Average rank
#69in Baden & Körperpflege
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,618per listing
Listings tracked
52

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kleinigkeiten Für Adventskalender Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

135

Top-5 brand share

41%

Top 20: 94%

Top-5 click share

30%

Top 20: 78%

Open market

53%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Kleinigkeiten Für Adventskalender Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 46.5×

Search terms

Top Kleinigkeiten Für Adventskalender Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kleinigkeiten für kinder116K/yr
  • kleinigkeiten kinder10K/yr
  • kinder kleinigkeiten7K/yr
  • adventskalender ideen zum befüllen kinder16K/yr
  • adventskalender geschenke kinder49K/yr
  • geschenke adventskalender kinder30K/yr
  • spielzeug für adventskalender12K/yr
  • kleine geschenke adventskalender kinder54K/yr
  • adventskalender ideen kinder23K/yr
  • ideen adventskalender kinder25K/yr

Reviews and returns

What reviews say buyers love and hate about Kleinigkeiten Für Adventskalender Kinder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Spaß/Unterhaltungserlebnis”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Teurer Badespaß”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kleinigkeiten Für Adventskalender Kinder questions

Answered from the same tracked data.