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klarlack nagellack

Skip it

Prices mostly outside the sweet spot ($1.46–$9.43) — this niche doesn't clear our bar today.

Market size 10Growth 39Conversion 89Competition 36Returns 99Price range 0Avg price 13Brand share 25Review moat 31Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,350.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Avg price

Bad€4.62

avg listing price — sweet spot $15–$100

Market size

Bad€42K

€42K/yr · 85K searches

Price range

Bad€1.46–€9.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, klarlack nagellack is a €42K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

klarlack nagellack market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€37K–€46K
units × avg price
Conversion rate
10.6%
Avg BSR
#92
Page quality
0%
Prime
95%
Sponsored
76%
Out of stock
4.7%
Avg brand age
65 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

70

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

7%

  • Essence Cosmetics36%
  • MAYBELLINE20%
  • Manhattan15%
  • essie15%
  • Morovan3%
  • Sante Naturkosmetik3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 14 weeks — +11.5% search growth over the last 90 days.
3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top klarlack nagellack search terms

  • nagellack klar10K/yr
  • nagellack durchsichtig10K/yr
  • top coat nagellack9K/yr
  • nagellack transparent9K/yr
  • klarlack nagellack9K/yr
  • nagellack klarlack6K/yr
  • überlack nägel schnelltrocknend5K/yr
  • überlack5K/yr
  • klarlack nägel5K/yr
  • durchsichtiger nagellack4K/yr
All search terms

Top klarlack nagellack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€13K40%€17K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about klarlack nagellack

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Bestes Produkt seiner Art”

Haltbarkeit14%

“Hält gefühlt ewig”

Lackqualität12%

“Klarer Nagellack”

Helligkeit/Glanz/Glühen10%

“Unglaublicher Glanz”

Feucht/Trocken10%

“Der Nagellack trocknet schnell”

Preis-Leistungs-Verhältnis7%

“Super Preis-Leistung”

Trocknungszeit7%

“Fast sofort trocken...toll”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet”

Benutzerfreundlichkeit3%

“Super leichte Handhabung”

Einfache Anwendung3%

“Angenehm zum Auftragen”

What buyers complain about

Lackqualität20%

“Nicht der Beste Lack”

Haltbarkeit18%

“Nicht gut,er hält nicht”

Feucht/Trocken11%

“trocknet wirklich extrem schnell”

Farbe8%

“Wird gelb”

Preis-Leistungs-Verhältnis5%

“dafür zu teuer”

Dicke5%

“Etwas dickflüssiger”

Funktionalität insgesamt3%

“Funktioniert nicht”

Stärke3%

“Zerbrechlich”

Natürliche Inhaltsstoffe3%

“Nur einmal auftragen ist gut beim zweiten Mal sieht es für mich nicht natürlich aus”

Abdeckung3%

“Schlechte Deckkraft und hält gerade mal 2 Tage”

Top return reasons

Lackqualität14%
Qualität insgesamt12%
Farbe12%
Funktionalität insgesamt9%
Produktzustand7%
Haltbarkeit5%
beworben Vs Tatsächliches Produkt5%
Gesamtgröße5%
Auslaufsicher5%
Farbverblassen/Verfärbung4%

Common questions

Is klarlack nagellack profitable to sell on Amazon Germany?
The niche generates €42K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (42/100).
How competitive is the klarlack nagellack niche?
10 brands and 70 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in klarlack nagellack?
Top complaints mined from reviews: Lackqualität, Haltbarkeit, Feucht/Trocken. The return rate is 0.2%.
What does it cost to enter the klarlack nagellack niche?
Listings span €1.46–€9.43; the average listing price is €4.62 (sweet spot $15–$100). The average incumbent carries 3,350 reviews — the moat a new listing must climb.