Keratin Shampoo
FailThe top 5 brands take 94% of clicks, so Keratin Shampoo is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €71K/yr112K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 120 sellers
Flapen Score
Keratin Shampoo against its category
The dotted line is the Kosmetik average. Past it, Keratin Shampoo is stronger. Inside it, weaker.
Market
The Keratin Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Keratin Shampoo 112K times last year and spent an estimated €71K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- €71Ka year
- Top search term
- ogx shampoo52K searches a year
02 · Price
A sale here is worth €8.68.
Listings sell for €8.68 on average, from €3.21 to €31.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.68 that is €868 to €2K a year per listing.
- Average price
- €8.68under the $15 to $100 sweet spot
- Price range
- €3.21–€31.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €868–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Shampoo & Spülung. It carries 4,728 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #345in Shampoo & Spülung
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,728per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Keratin Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX ProGrowth + Peptide Shampoo Haarwachstum & Kopfhaut-Peeling mit Mandelsäure & Peptiden Sulfatfrei 385 ml
- Price
- €5.32
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 7mo ago

OGX Brazilian Keratin Smooth Shampoo (385 ml) glättendes Haarshampoo mit Keratin brasilianischem Kokosöl Avocadoöl und Kokosnussbutter ohne Sulfate
- Price
- €5.22
- Rating
- 4.3/5
- Reviews
- 12,952
- Age
- 13y ago

OGX Biotin & Collagen Shampoo (385 ml) kräftigendes Haarshampoo für feines & dünnes Haar mit Vitamin B7 Biotin & Kollagen ohne Sulfate
- Price
- €4.90
- Rating
- 4.3/5
- Reviews
- 324
- Age
- 1y ago

OGX Argan Oil of Morocco Shampoo regenerierendes Haarshampoo repariert Haarschäden sichtbar bereits nach der ersten Anwendung 385ml
- Price
- €4.97
- Rating
- 4.4/5
- Reviews
- 20,543
- Age
- 1y ago

OGX refreshing scalp+ Rosemary Mint Shampoo 385 ml klärendes Haarshampoo das hilft Öle und Rückstände sichtbar zu entfernen für alle Haartypen insbesondere für fettiges Haar und Kopfhaut
- Price
- €5.20
- Rating
- 4.4/5
- Reviews
- 827
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOréal Professionnel Keratin Alpha Sleek Shampoo für langanhaltende Geschmeidigkeit Frizz- und Volumen-Kontrolle mehr Feuchtigkeit und Glanz 300ml
- Price
- €19.04
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 4mo ago

OGX ProGrowth + Peptide Shampoo Haarwachstum & Kopfhaut-Peeling mit Mandelsäure & Peptiden Sulfatfrei 385 ml
- Price
- €5.32
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 7mo ago

OGX ProGrowth + Peptide Conditioner Haarspülung für Haarverdickung & Haarstärkung Anti-Haarbruch Peptide Haarwachstum für feines & dünnes Haar sulfatfrei 385 ml
- Price
- €5.16
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 7mo ago

Alfaparf Milano Keratin Therapy Lisse Design Maintenance Shampoo 250ml - Wartung Shampoo
- Price
- €13.00
- Rating
- 4.6/5
- Reviews
- 885
- Age
- 3y ago

OGX Coconut Miracle Oil Shampoo 385 ml feuchtigkeitsspendendes Haarshampoo mit Kokosöl für trockenes geschädigtes und krauses Haar und angenehmen Kokosduft
- Price
- €5.44
- Rating
- 4.2/5
- Reviews
- 3,090
- Age
- 8y ago
Newest
by launch date
LOréal Professionnel Keratin Alpha Sleek Shampoo für langanhaltende Geschmeidigkeit Frizz- und Volumen-Kontrolle mehr Feuchtigkeit und Glanz 300ml
- Price
- €19.04
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 4mo ago

OGX ProGrowth + Peptide Shampoo Haarwachstum & Kopfhaut-Peeling mit Mandelsäure & Peptiden Sulfatfrei 385 ml
- Price
- €5.32
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 7mo ago

OGX ProGrowth + Peptide Conditioner Haarspülung für Haarverdickung & Haarstärkung Anti-Haarbruch Peptide Haarwachstum für feines & dünnes Haar sulfatfrei 385 ml
- Price
- €5.16
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 7mo ago

TRESemmé Anti-Frizz-Set mit Keratin Smooth Shampoo & Conditioner Bei Glattem Haar Für Glänzendes und Seidiges Haar Bis zu 72 Stunden Anti-Frizz-Wirkung Mit Hydrolysiertem Keratin 400 ml + 400 ml
- Price
- €7.44
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 10mo ago

OGX Repair and Protect Bond Protein Repair Shampoo 385 ml Stärkt und repariert sprödes trockenes oder beschädigtes Haar mit Lipi Pro Shield Technology und Dual-Action-Repair-Technologie
- Price
- €5.12
- Rating
- 4.3/5
- Reviews
- 418
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
120
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 90%
Open market
4%
- OGX84%
- Wella Professionals5%
- TRESemmé3%
- NYK12%
- ALFAPARF MILANO2%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (4 brands, 4%)
Demand
Keratin Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Keratin Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ogx shampoo52K/yr
- keratin shampoo47K/yr
- shampoo keratin5K/yr
- shampoo ogx4K/yr
- keratin shampoo und conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Shampoo
We read the reviews and the return reasons for every product selling here.
“Duft plötzlich komisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









