Is Keratin Shampoo profitable to sell on Amazon Germany?

Flapen scores Keratin Shampoo 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €71K a year across 31 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -6.8% in the last 90 days.

How competitive is the Keratin Shampoo niche on Amazon Germany?

10 brands and 120 sellers compete in Keratin Shampoo on Amazon Germany. The top 5 Keratin Shampoo products take 51% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Keratin Shampoo?

Keratin Shampoo buyers on Amazon Germany complain most about Geruch, Eignung für kurzes Haar, and Haarverwandt. An estimated 0.1% of orders come back.

What does it cost to enter the Keratin Shampoo niche?

Keratin Shampoo sells for €8.68 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.21 to €31.38. The average product has 4,728 reviews, the count a new listing must catch up to.

Keratin Shampoo

Fail

The top 5 brands take 94% of clicks, so Keratin Shampoo is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €71K/yr112K searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 51%top-5 click share · 10 brands · 120 sellers

Flapen Score

Keratin Shampoo against its category

The dotted line is the Kosmetik average. Past it, Keratin Shampoo is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Keratin Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Keratin Shampoo 112K times last year and spent an estimated €71K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months: 112K
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 7.3%
Market size, estimated: €71Ka year
Top search term: ogx shampoo52K searches a year

02 · Price

A sale here is worth €8.68.

Listings sell for €8.68 on average, from €3.21 to €31.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.68 that is €868 to €2K a year per listing.

Average price: €8.68under the $15 to $100 sweet spot
Price range: €3.21–€31.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €868–€2K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Shampoo & Spülung. It carries 4,728 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #345in Shampoo & Spülung
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 4,728per listing
Listings tracked: 31

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Keratin Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

120

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

Brand 184%
Brand 25%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (4 brands, 4%)

Demand

Keratin Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Keratin Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ogx shampoo52K/yr +0.4%8.2% conv.
keratin shampoo47K/yr -14.8%2.4% conv.
shampoo keratin5K/yr -3.7%3.5% conv.
shampoo ogx4K/yr -8.6%6.7% conv.
keratin shampoo und conditioner3K/yr -15.5%2.8% conv.

Reviews and returns

What reviews say buyers love and hate about Keratin Shampoo

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geruch”

10%of negative reviews mention “Geruch”

0.1%of orders come back

“Duft plötzlich komisch”

A buyer, on “Geruch”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Keratin Shampoo questions

Answered from the same tracked data.

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