Keratin Haarglättung
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 95% of clicks, so Keratin Haarglättung is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 4755
- Market size
- €265K/yr269K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 69 sellers
Flapen Score
Keratin Haarglättung against its category
The dotted line is the Kosmetik average. Past it, Keratin Haarglättung is stronger. Inside it, weaker.
Market
The Keratin Haarglättung market on Amazon at a glance
Shoppers on Amazon Germany searched for Keratin Haarglättung 269K times last year and spent an estimated €265K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €265K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- €265Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- keratin haarglättung125K searches a year
02 · Price
A sale here is worth €24.49.
Listings sell for €24.49 on average, from €5.18 to €104.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €24.49 that is €6K to €12K a year per listing.
- Average price
- €24.49inside the $15 to $100 sweet spot
- Price range
- €5.18–€104.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€12K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #212 within Dauerwellenprodukte. It carries 3,728 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #212in Dauerwellenprodukte
- Average rating
- 4.05 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,728per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Keratin Haarglättung products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KATIVA Brasilianisches Keratin Haarglättungs-Set mit Hyaluronsäure & Potion 4 Hitzeschutzserum Formolfreie Glättung für zu Hause Bis zu 12 Wochen Frizz-Kontrolle für alle Haartypen
- Price
- €14.68
- Rating
- 3.9/5
- Reviews
- 5,505
- Age
- 2y ago

COCOCHOCO Professional Gold Keratin KIT in BOX - Haarbehandlung (200 ml) und Reinigendes Shampoo (50 ml) - Komplex Keratin Kur für Haarglättung - Für alle Haartypen
- Price
- €34.48
- Rating
- 4.1/5
- Reviews
- 563
- Age
- 5y ago

Kativa Keratin Brasilianische Haarglättung Set Anti-Frizz Keratin Behandlung ohne Formaldehyd und Sulfate glattes Haar bis zu 12 Wochen mit Shampoo Maske und Conditioner
- Price
- €14.96
- Rating
- 3.9/5
- Reviews
- 13,475
- Age
- 10y ago

KATIVA Brasilianisches Lissageset 12 Wochen Komplettes Haarglättungs-Kit für alle Haartypen Vegane formolfreie Keratinpflege mit Hyaluronsäure & Arganöl
- Price
- €14.31
- Rating
- 4.2/5
- Reviews
- 4,732
- Age
- 3y ago

KATIVA Keratin Brasilianische Glättung Haarbehandlung Glattes Ergebnis bis zu 1012 Wochen Shampoo za version 2016
- Price
- €13.49
- Rating
- 4.0/5
- Reviews
- 620
- Age
- 6y ago
Trending
estimated 90-day click momentum
Baaliso Keratin Haarglättung -150ml Keratin Glättung Haar Produkte Anti Frizz Haarpflege Damen Brasilianische Haarglättung Keratins Behandlung für alle Haartypen bis zu 6 Monate glattes Haar
- Price
- €32.42
- Rating
- 3.8/5
- Reviews
- 121
- Age
- 8mo ago

KATIVA Brasilianisches Keratin Haarglättungs-Set mit Hyaluronsäure & Potion 4 Hitzeschutzserum Formolfreie Glättung für zu Hause Bis zu 12 Wochen Frizz-Kontrolle für alle Haartypen
- Price
- €14.68
- Rating
- 3.9/5
- Reviews
- 5,505
- Age
- 2y ago

Kativa Keratin Brasilianische Haarglättung Set Anti-Frizz Keratin Behandlung ohne Formaldehyd und Sulfate glattes Haar bis zu 12 Wochen mit Shampoo Maske und Conditioner
- Price
- €14.96
- Rating
- 3.9/5
- Reviews
- 13,475
- Age
- 10y ago

CHI Keratin Silk Infusion 177 ml
- Price
- €19.80
- Rating
- 4.6/5
- Reviews
- 9,601
- Age
- 12y ago

COCOCHOCO Professional Gold Keratin KIT in BOX - Haarbehandlung (200 ml) und Reinigendes Shampoo (50 ml) - Komplex Keratin Kur für Haarglättung - Für alle Haartypen
- Price
- €34.48
- Rating
- 4.1/5
- Reviews
- 563
- Age
- 5y ago
Newest
by launch date
Baaliso Keratin Haarglättung -150ml Keratin Glättung Haar Produkte Anti Frizz Haarpflege Damen Brasilianische Haarglättung Keratins Behandlung für alle Haartypen bis zu 6 Monate glattes Haar
- Price
- €32.42
- Rating
- 3.8/5
- Reviews
- 121
- Age
- 8mo ago

Karseell Keratin Haarglättung Set 12 Wochen Professionelle Haarglättung für den Heimgebrauch Glätten und Glattes Haar für Alle Haartypen
- Price
- €24.37
- Rating
- 3.2/5
- Reviews
- 108
- Age
- 1y ago

KATIVA Brasilianisches Keratin Haarglättungs-Set mit Hyaluronsäure & Potion 4 Hitzeschutzserum Formolfreie Glättung für zu Hause Bis zu 12 Wochen Frizz-Kontrolle für alle Haartypen
- Price
- €14.68
- Rating
- 3.9/5
- Reviews
- 5,505
- Age
- 2y ago

Kativa Brasilianische Glättung Neue Formel mit Hyaluronsäure Professionelle Haarglättung zu Hause bis zu 12 Wochen Keratin-Glättung Vegane Formel einfach aufzutragen
- Price
- €22.78
- Rating
- 4.2/5
- Reviews
- 602
- Age
- 2y ago

KATIVA Brasilianisches Lissageset 12 Wochen Komplettes Haarglättungs-Kit für alle Haartypen Vegane formolfreie Keratinpflege mit Hyaluronsäure & Arganöl
- Price
- €14.31
- Rating
- 4.2/5
- Reviews
- 4,732
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
69
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
3%
- KATIVA57%
- COCOCHOCO28%
- Nanobeauty6%
- Karseell3%
- OGX2%
- CHI2%
- Open — no brand owns it (2 brands, 3%)
Demand
Keratin Haarglättung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 1.7×
Search terms
Top Keratin Haarglättung search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keratin haarglättung125K/yr
- cocochoco keratin glättung23K/yr
- keratin glättung23K/yr
- haarglättung13K/yr
- cocochoco keratin14K/yr
- kativa keratin haarglättung12K/yr
- kativa7K/yr
- cocochoco8K/yr
- keratin treatment7K/yr
- dauerhafte haarglättung6K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Haarglättung
We read the reviews and the return reasons for every product selling here.
“stinkt auch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Haarglättung questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









