Skip to content

Keratin Haarglättung

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 95% of clicks, so Keratin Haarglättung is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€265K/yr269K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
59%top-5 click share · 8 brands · 69 sellers

Flapen Score

Keratin Haarglättung against its category

The dotted line is the Kosmetik average. Past it, Keratin Haarglättung is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratin Haarglättung market on Amazon at a glance

Shoppers on Amazon Germany searched for Keratin Haarglättung 269K times last year and spent an estimated €265K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €265K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
4.0%
Market size, estimated
€265Ka year
Peak month
July1.7× the quietest month
Top search term
keratin haarglättung125K searches a year

02 · Price

A sale here is worth €24.49.

Listings sell for €24.49 on average, from €5.18 to €104.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €24.49 that is €6K to €12K a year per listing.

Average price
€24.49inside the $15 to $100 sweet spot
Price range
€5.18–€104.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #212 within Dauerwellenprodukte. It carries 3,728 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#212in Dauerwellenprodukte
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
3,728per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Keratin Haarglättung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

69

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • Brand 157%
  • Brand 228%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Keratin Haarglättung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Keratin Haarglättung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratin haarglättung125K/yr
  • cocochoco keratin glättung23K/yr
  • keratin glättung23K/yr
  • haarglättung13K/yr
  • cocochoco keratin14K/yr
  • kativa keratin haarglättung12K/yr
  • kativa7K/yr
  • cocochoco8K/yr
  • keratin treatment7K/yr
  • dauerhafte haarglättung6K/yr

Reviews and returns

What reviews say buyers love and hate about Keratin Haarglättung

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Geruch”
0.3%of orders come back
“stinkt auch”
A buyer, on “Geruch”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Keratin Haarglättung questions

Answered from the same tracked data.