Katzenohren
FailDemand is soft, at -79.7% this quarter, so Katzenohren is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €109K/yr402K searches / yr
- 90-day growth
- -79.7%search demand this quarter
- Competition
- 36%top-5 click share · 38 brands · 41 sellers
Flapen Score
Katzenohren against its category
The dotted line is the Kosmetik average. Past it, Katzenohren is stronger. Inside it, weaker.
Market
The Katzenohren market on Amazon at a glance
Shoppers on Amazon Germany searched for Katzenohren 402K times last year and spent an estimated €109K. The top 5 brands take 40% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -79.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -79.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €109Ka year
- Peak month
- February10.2× the quietest month
- Top search term
- cat ears47K searches a year
02 · Price
A sale here is worth €9.38.
Listings sell for €9.38 on average, from €2.88 to €18.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €9.38 that is €938 to €2K a year per listing.
- Average price
- €9.38under the $15 to $100 sweet spot
- Price range
- €2.88–€18.88
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €938–€2K
- Returns
- 3.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #751 within Haarschmuck. It carries 105 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 16.9%
- Average rank
- #751in Haarschmuck
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 105per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Katzenohren products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
41
Top-5 brand share
40%
Top 20: 82%
Top-5 click share
36%
Top 20: 75%
Open market
55%
- Brand 112%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Katzenohren search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 10.2×
Search terms
Top Katzenohren search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat ears47K/yr
- katzenohren109K/yr
- katzenohren haarreif98K/yr
- katzen ohren39K/yr
- haarreif katzenohren13K/yr
- katzen haarreif11K/yr
- katzenohren haarreif kinder14K/yr
- katzenohren haarreif erwachsene22K/yr
- katzenohren kinder7K/yr
- katzenohren schwarz13K/yr
Reviews and returns
What reviews say buyers love and hate about Katzenohren
We read the reviews and the return reasons for every product selling here.
“Könnte etwas grösser sein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Katzenohren questions
Answered from the same tracked data.









