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54

kamm

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.36–$15.38) keeps it on the watch list.

Market size 52Growth 20Conversion 69Competition 74Returns 97Price range 3Avg price 17Brand share 87Review moat 30Quality gap 43

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good€312K

€312K/yr · 802K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,516.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.17

avg listing price — sweet spot $15–$100

Price range

Bad€2.36–€15.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kamm is a €312K/yr Amazon Germany market (802K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kamm market data

Units sold / yr
40K–50K
avg 500–750/product
Revenue / yr
€247K–€309K
units × avg price
Conversion rate
6.3%
Avg BSR
#60
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.0%
Avg brand age
34 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 falling

Sellers

60

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

41%

Top 20: 81%

Open market

47%

  • URAQT15%
  • Rosilla14%
  • Störtebekker Shaving Accessories7%
  • Strukturpaste7%
  • Charlemagne7%
  • DUAIU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top kamm search terms

  • kamm205K/yr
  • kam197K/yr
  • kamm männer93K/yr
  • haarkamm66K/yr
  • kamm frauen49K/yr
  • comb28K/yr
  • friseur kamm27K/yr
  • haarkämme22K/yr
  • hair comb12K/yr
  • kämme15K/yr
All search terms

Top kamm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€12K8%€25K12%€37K16%€50K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kamm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Haarstyling13%

“Easy to Style”

Preis-Leistungs-Verhältnis10%

“Preis / Leistung = super”

Benutzerfreundlichkeit10%

“Easy to use”

Eignung für lockiges Haar9%

“wenn ich den Kamm nach dem Duschen auf meine leicht feuchten Haare benutze, werden die perfekt curly.”

beworben Vs Tatsächliches Produkt9%

“Macht was er soll”

Eignung Glattes Haar5%

“Bringt in glattes kurzes Haar eine schöne Struktur rein”

Effizienz3%

“Funktioniert super”

Form/Stil2%

“super Styling damit”

Pinselqualität2%

“Beste Haarbürste für mich”

What buyers complain about

Qualität insgesamt14%

“Trash”

Funktionalität insgesamt11%

“Funktioniert null”

Materialqualität10%

“Billigstes Material”

Eignung für kurzes Haar10%

“Super für kurzes Haar”

Haltbarkeit8%

“mangelnde Haltbarkeit”

Eignung für langes Haar5%

“Bei noch kürzeren Haaren sollte es noch besser funktionieren”

Preis-Leistungs-Verhältnis5%

“Weggeschmissenes Geld”

Haarverwandt3%

“und durchaus wellige Haare”

Stärke3%

“Ein ziemlich wackeliges Ding”

Defekt Material/Teile2%

“Schlechtes Teil”

Top return reasons

Funktionalität insgesamt39%
Qualität insgesamt10%
Gesamtgröße9%
beworben Vs Tatsächliches Produkt8%
Eignung für kurzes Haar7%
Farbe4%
Materialqualität4%
Defekt Material/Teile3%
Haltbarkeit2%
Eignung für langes Haar2%

Common questions

Is kamm profitable to sell on Amazon Germany?
The niche generates €312K/yr across 41 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the kamm niche?
33 brands and 60 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in kamm?
Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Materialqualität. The return rate is 0.5%.
When does demand for kamm peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the kamm niche?
Listings span €2.36–€15.38; the average listing price is €6.17 (sweet spot $15–$100). The average incumbent carries 3,517 reviews — the moat a new listing must climb.