Is kajalstift schwarz profitable to sell on Amazon Germany?

The niche generates €112K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).

How competitive is the kajalstift schwarz niche?

14 brands and 100 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in kajalstift schwarz?

Top complaints mined from reviews: Haltbarkeit, Wischfestigkeit, Wasserbeständigkeit. The return rate is 0.1%.

When does demand for kajalstift schwarz peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kajalstift schwarz niche?

Listings span €0.82–€15.89; the average listing price is €4.96 (sweet spot $15–$100). The average incumbent carries 8,733 reviews — the moat a new listing must climb.

kajalstift schwarz

Skip it

Prices mostly outside the sweet spot ($0.82–$15.89) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay€112K

€112K/yr · 255K searches

Review moat

Bad8,732.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Avg price

Bad€4.96

avg listing price — sweet spot $15–$100

Price range

Bad€0.82–€15.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kajalstift schwarz is a €112K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kajalstift schwarz market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: €99K–€124K; units × avg price
Conversion rate: 8.9%
Avg BSR: #22
Page quality: 0%
Prime: 93%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

100

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

16%

Manhattan31%
Essence Cosmetics22%
Artdeco13%
Max Factor8%
L'Oreal Paris5%
Sandstone Scandinavia4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kajalstift schwarz search terms

kajal wasserfest61K/yr +69.4%5.3% conv.
kajal64K/yr -13.5%4.3% conv.
kajalstift schwarz56K/yr -54.2%12.5% conv.
kajalstift19K/yr -16.3%2.4% conv.
kajal wasserfest schwarz10K/yr +25.7%10.3% conv.
wasserfester kajal7K/yr +13.1%3.0% conv.
kajalstifte8K/yr -15.4%1.4% conv.
kajal schwarz8K/yr -30.0%11.5% conv.
essence kajal6K/yr -4.8%3.5% conv.
wasserfester kajal schwarz5K/yr -16.1%8.4% conv.

All search terms

Top kajalstift schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manhattan Endless Stay Waterproof Gel Eyeliner Schwarzer Gel Eyeliner mit herausdrehbarer Mine ohne Anspitzen Farbe Blackest Black 006 2 6g (1er Pack)

Manhattan€2.054.4★9,600 rev

essence LONG-LASTING eye pencil 34 sparkling black Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum

Essence Cosmetics€1.304.5★13,311 rev

ARTDECO Soft Eyeliner Waterproof - Cremiger Kajalstift wasserfest langanhaltender Eye Liner mit hoher Deckkraft - 1 x 1 2 g

Artdeco€4.734.4★3,566 rev

Max Factor Kohl Eyeliner 20 schwarze leicht zu verblendende Formel perfekt für Smokey Eyes Make-up 4 g (1er Pack)

Max Factor€2.454.5★13,684 rev

Manhattan Eyemazing Khol Kajal 1010N

Manhattan€1.474.5★644 rev

Newest

by launch date

LOréal Paris Augen Make-up Haute Couleur Khol Eyeliner für intensive Farbe & müheloses Verblenden Wischfester Kajalstift mit Shea Butter Cremige Puder-Formel Farbe: Noir (Schwarz)

L'Oreal Paris€6.10239 rev

7mo ago

Manhatta WonderInk Eyeliner Liquid Black 001 (1 ML)

Manhattan€4.60106 rev

1y ago

Sandstone Scandinavia Hypoallergener Eyeliner Wasserfester Kajalstift für empfindliche Augen Parfümfrei vegan und langanhaltend Schwarz

Sandstone Scandinavia€9.302,309 rev

1y ago

ARTDECO Khol Waterproof Liner - Wasserfester und pechschwarzer Kajalstift - 1 x 1 2 g

Artdeco€5.65114 rev

2y ago

M. Asam MAGIC FINISH Eye Designer Black (0 28g) Wasserfester Kajalstift Mit Drehmine Präziser Eye Liner Für Ausdrucksstarke Augen & Langanhaltendes Eye Make-up

M. Asam€6.77594 rev

2y ago

What buyers say about kajalstift schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt13%

“Super Produkt”

Haltbarkeit12%

“Gute Haltbarkeit”

Lidstrichqualität12%

“Super Eyeliner”

Farbe9%

“auch das sparkling black sehr schön.”

Einfache Anwendung9%

“sehr angenehm aufzutragen”

Wasserbeständigkeit7%

“Der Eyeliner ist wie beschrieben (wasserfest, wischfest)”

beworben Vs Tatsächliches Produkt6%

“Tut was er soll”

Preis-Leistungs-Verhältnis5%

“Super Preis-Leistung”

Wischfestigkeit5%

“Super, man bekommt keine Augen wie ein Panda, ganzen Tag auf Arbeit und nichts verschmiert”

Weiches Gefühl4%

“Und soft und leicht aufzutragen”

What buyers complain about

Haltbarkeit13%

“Keine gute Haltbarkeit”

Wischfestigkeit13%

“Verschmiert”

Wasserbeständigkeit11%

“ist nicht waterproof”

Lidstrichqualität9%

“Der Eyeliner ist viel zu flüssig für einen Filzstift Typ”

Qualität insgesamt8%

“Flop”

Preis-Leistungs-Verhältnis8%

“Überteuert und hält nicht”

beworben Vs Tatsächliches Produkt5%

“Nicht so wie erwartet”

Farbe5%

“Farbe hält kaum”

Empfindlichkeit insgesamt2%

“Etwas zu flüssig, bei empfindlichen Augen nicht zu empfehlen”

Einfache Anwendung2%

“Beim auftragen, schräg halten, sonst ist der Strich zu dick”

Top return reasons

Farbe22%

Wischfestigkeit14%

Funktionalität insgesamt10%

beworben Vs Tatsächliches Produkt10%

Lackqualität7%

Haltbarkeit5%

Produktzustand3%

Lidstrichqualität3%

Zertifizierungen3%

Defekt Material/Teile3%

Common questions

Is kajalstift schwarz profitable to sell on Amazon Germany?: The niche generates €112K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
How competitive is the kajalstift schwarz niche?: 14 brands and 100 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in kajalstift schwarz?: Top complaints mined from reviews: Haltbarkeit, Wischfestigkeit, Wasserbeständigkeit. The return rate is 0.1%.
When does demand for kajalstift schwarz peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kajalstift schwarz niche?: Listings span €0.82–€15.89; the average listing price is €4.96 (sweet spot $15–$100). The average incumbent carries 8,733 reviews — the moat a new listing must climb.