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Kajalstift Schwarz

Fail

Prices span $0.82–$15.89, mostly outside the sweet spot, so Kajalstift Schwarz is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€112K/yr255K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
55%top-5 click share · 14 brands · 100 sellers

Flapen Score

Kajalstift Schwarz against its category

The dotted line is the Kosmetik average. Past it, Kajalstift Schwarz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kajalstift Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Kajalstift Schwarz 255K times last year and spent an estimated €112K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
8.9%
Market size, estimated
€112Ka year
Peak month
February1.4× the quietest month
Top search term
kajal wasserfest61K searches a year

02 · Price

A sale here is worth €4.96.

Listings sell for €4.96 on average, from €0.82 to €15.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €4.96 that is €4K to €5K a year per listing.

Average price
€4.96under the $15 to $100 sweet spot
Price range
€0.82–€15.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€4K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Make-Up. It carries 8,733 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#22in Make-Up
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
8,733per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kajalstift Schwarz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€6K€11K€17K€22K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

100

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

16%

  • Manhattan31%
  • Essence Cosmetics22%
  • Artdeco13%
  • Max Factor8%
  • L'Oreal Paris5%
  • Sandstone Scandinavia4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Kajalstift Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kajalstift Schwarz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kajal wasserfest61K/yr
  • kajal64K/yr
  • kajalstift schwarz56K/yr
  • kajalstift19K/yr
  • kajal wasserfest schwarz10K/yr
  • wasserfester kajal7K/yr
  • kajalstifte8K/yr
  • kajal schwarz8K/yr
  • essence kajal6K/yr
  • wasserfester kajal schwarz5K/yr

Reviews and returns

What reviews say buyers love and hate about Kajalstift Schwarz

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Haltbarkeit”
0.1%of orders come back
“Keine gute Haltbarkeit”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kajalstift Schwarz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data