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Kajalstift Schwarz

prices mostly outside the sweet spot ($0.82–$15.89) — Kajalstift Schwarz doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 27Growth 21Conversion 83Competition 50Returns 100Price range 6Avg price 14Brand share 42Review moat 22Quality gap 63
This niche Category average · 1,260 niches

Is Kajalstift Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kajalstift Schwarz is a €112K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.

Kajalstift Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.0% over the last 90 days and 8.9% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr25K
Search volume / yr-8.0%255K
Conversion rate8.9%
Avg price€4.96

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 100
Top-5 product click share55%
Open market20%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews8,733

Top Kajalstift Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€22K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

100

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

16%

  • Manhattan31%
  • Essence Cosmetics22%
  • Artdeco13%
  • Max Factor8%
  • L'Oreal Paris5%
  • Sandstone Scandinavia4%
  • Open — no brand owns it (8 brands, 16%)

Kajalstift Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume255KCVR8.9%Products27Brands14Top 5 Brands80%OOS Rate0.0%Rating4.4★Reviews8,733Avg BSR#22
7K5KPrime Day '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Kajalstift Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kajal wasserfest61K/yr
  • kajal64K/yr
  • kajalstift schwarz56K/yr
  • kajalstift19K/yr
  • kajal wasserfest schwarz10K/yr
  • wasserfester kajal7K/yr
  • kajalstifte8K/yr
  • kajal schwarz8K/yr
  • essence kajal6K/yr
  • wasserfester kajal schwarz5K/yr

What reviews say buyers love and hate about Kajalstift Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt13%

Super Produkt

Haltbarkeit12%

Gute Haltbarkeit

Lidstrichqualität12%

Super Eyeliner

Farbe9%

auch das sparkling black sehr schön.

Einfache Anwendung9%

sehr angenehm aufzutragen

What buyers complain about

74% of reviews
Haltbarkeit13%

Keine gute Haltbarkeit

Wischfestigkeit13%

Verschmiert

Wasserbeständigkeit11%

ist nicht waterproof

Lidstrichqualität9%

Der Eyeliner ist viel zu flüssig für einen Filzstift Typ

Qualität insgesamt8%

Flop

Kajalstift Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
22%
2Wischfestigkeit
14%
3Funktionalität insgesamt
10%
4beworben Vs Tatsächliches Produkt
10%
5Lackqualität
7%

Common Kajalstift Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kajalstift Schwarz 46/100 on Amazon Germany — Skip it. The niche generates €112K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.
Search demand for Kajalstift Schwarz on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.