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Joop Go

Fail

The top 5 products take 100% of clicks, so Joop Go is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€52K/yr22K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Joop Go against its category

The dotted line is the Kosmetik average. Past it, Joop Go is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joop Go market on Amazon at a glance

Shoppers on Amazon Germany searched for Joop Go 22K times last year and spent an estimated €52K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
10.0%
Market size, estimated
€52Ka year
Peak month
December3.6× the quietest month
Top search term
joop go13K searches a year

02 · Price

A sale here is worth €24.49.

Listings sell for €24.49 on average, from €18.95 to €30.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At €24.49 that is €6K to €12K a year per listing.

Average price
€24.49inside the $15 to $100 sweet spot
Price range
€18.95–€30.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Düfte. It carries 12,114 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Düfte
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
12,114per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 134 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
134 months

Products

Top Joop Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Joop Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Joop Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joop go13K/yr
  • joop go parfum herren6K/yr
  • joop go 200ml2K/yr

Reviews and returns

What reviews say buyers love and hate about Joop Go

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Geruch”
58%of negative reviews mention “Geruch”
0.2%of orders come back
“Duft hält nicht mal1 Stunde”
A buyer, on “Geruch”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Joop Go questions

Answered from the same tracked data.