Isabella 2-in-1 Hairstyler

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

2.2%

Market size, estimated

€30Ka year

Peak month

December2.6× the quietest month

Top search term

glätteisen und lockenstab9K searches a year

Listings sell for €31.56 on average, from €15.46 to €82.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €31.56 that is €0 to €3K a year per listing.

Average price

€31.56inside the $15 to $100 sweet spot

Price range

€15.46–€82.38

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

3.7%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #69 within Haarstyling Geräte & Styling Zubehör. It carries 5,454 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#69in Haarstyling Geräte & Styling Zubehör

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

5,454per listing

Listings tracked

34

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months