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Hugo Boss Ma Vie

Fail

The top 5 brands take 100% of clicks, so Hugo Boss Ma Vie is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€40K/yr31K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
93%top-5 click share · 1 brands · 5 sellers

Flapen Score

Hugo Boss Ma Vie against its category

The dotted line is the Kosmetik average. Past it, Hugo Boss Ma Vie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Ma Vie market on Amazon at a glance

Shoppers on Amazon Germany searched for Hugo Boss Ma Vie 31K times last year and spent an estimated €40K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
3.4%
Market size, estimated
€40Ka year
Peak month
December3.2× the quietest month
Top search term
boss ma vie parfum damen12K searches a year

02 · Price

A sale here is worth €36.94.

Listings sell for €36.94 on average, from €23.89 to €57.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €36.94 that is €0 to €4K a year per listing.

Average price
€36.94inside the $15 to $100 sweet spot
Price range
€23.89–€57.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #3,143 within Düfte. It carries 1,334 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
16.8%
Average rank
#3,143in Düfte
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,334per listing
Listings tracked
7

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
92 months

Products

Top Hugo Boss Ma Vie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Hugo Boss Ma Vie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Hugo Boss Ma Vie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boss ma vie parfum damen12K/yr
  • hugo boss ma vie11K/yr
  • boss ma vie5K/yr
  • ma vie2K/yr
  • ma vie hugo boss914/yr
  • mavie boss317/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Ma Vie

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Geruch”
50%of negative reviews mention “Geruch”
0.5%of orders come back
“Der Duft ist nicht mal annähernd ähnlich”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Hugo Boss Ma Vie questions

Answered from the same tracked data.