Hugo Boss Ma Vie
FailThe top 5 brands take 100% of clicks, so Hugo Boss Ma Vie is a Fail.
- Flapen Score
- 41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 4741
- Market size
- €40K/yr31K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 93%top-5 click share · 1 brands · 5 sellers
Flapen Score
Hugo Boss Ma Vie against its category
The dotted line is the Kosmetik average. Past it, Hugo Boss Ma Vie is stronger. Inside it, weaker.
Market
The Hugo Boss Ma Vie market on Amazon at a glance
Shoppers on Amazon Germany searched for Hugo Boss Ma Vie 31K times last year and spent an estimated €40K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- €40Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- boss ma vie parfum damen12K searches a year
02 · Price
A sale here is worth €36.94.
Listings sell for €36.94 on average, from €23.89 to €57.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €36.94 that is €0 to €4K a year per listing.
- Average price
- €36.94inside the $15 to $100 sweet spot
- Price range
- €23.89–€57.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #3,143 within Düfte. It carries 1,334 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 71%
- Out of stock, average day
- 16.8%
- Average rank
- #3,143in Düfte
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,334per listing
- Listings tracked
- 7
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Hugo Boss Ma Vie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 30ml
- Price
- €33.12
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago

BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 75ml
- Price
- €57.38
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago

BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 30ml
- Price
- €27.67
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 75ml
- Price
- €51.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

Boss Boss Ma Vie Set (Eau de Parfum 30ml+Lozione Corpo 100ml)
- Price
- €37.52
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6y ago
Trending
estimated 90-day click momentum
BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 75ml
- Price
- €51.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 75ml
- Price
- €57.38
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago

BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 30ml
- Price
- €27.67
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

Boss Boss Ma Vie Set (Eau de Parfum 30ml+Lozione Corpo 100ml)
- Price
- €37.52
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6y ago

BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 30ml
- Price
- €33.12
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago
Newest
by launch date
BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 30ml
- Price
- €33.12
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago

BOSS Ma Vie Eau de Parfum Blumiges Damenparfum Mit Kaktusblüte einem Bouquet aus rosa Blüten und Zedernholz Langanhaltender Duft 75ml
- Price
- €57.38
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 8mo ago

BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 30ml
- Price
- €27.67
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

BOSS Femme Eau de Parfum Holziges Damenparfum Mit Mandarine orientalischer Lilie und Moschusnoten Langanhaltender Duft 75ml
- Price
- €51.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 8mo ago

Boss Boss Ma Vie Set (Eau de Parfum 30ml+Lozione Corpo 100ml)
- Price
- €37.52
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- HUGO BOSS100%
- Open — no brand owns it (0%)
Demand
Hugo Boss Ma Vie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Hugo Boss Ma Vie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boss ma vie parfum damen12K/yr
- hugo boss ma vie11K/yr
- boss ma vie5K/yr
- ma vie2K/yr
- ma vie hugo boss914/yr
- mavie boss317/yr
Reviews and returns
What reviews say buyers love and hate about Hugo Boss Ma Vie
We read the reviews and the return reasons for every product selling here.
“Der Duft ist nicht mal annähernd ähnlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hugo Boss Ma Vie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









