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Horns

Fail

Demand is soft, at -58.4% this quarter, so Horns is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€12K/yr92K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
35%top-5 click share · 28 brands · 47 sellers

Flapen Score

Horns against its category

The dotted line is the Kosmetik average. Past it, Horns is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horns market on Amazon at a glance

Shoppers on Amazon Germany searched for Horns 92K times last year and spent an estimated €12K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
0.9%
Market size, estimated
€12Ka year
Peak month
October11.9× the quietest month
Top search term
hörner27K searches a year

02 · Price

A sale here is worth €14.06.

Listings sell for €14.06 on average, from €4.92 to €120.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €14.06 that is €0 to €1K a year per listing.

Average price
€14.06under the $15 to $100 sweet spot
Price range
€4.92–€120.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
6.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #2,091 within Haarschmuck. It carries 46 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
19.2%
Average rank
#2,091in Haarschmuck
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
46per listing
Listings tracked
41

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Horns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

47

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

35%

Top 20: 76%

Open market

41%

  • Brand 123%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Horns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 11.9×

Search terms

Top Horns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hörner27K/yr
  • horns8K/yr
  • hörner haarreif12K/yr
  • hörner kostüm15K/yr
  • dämonen hörner6K/yr
  • hörner kopfschmuck5K/yr
  • teufelshörner schwarz8K/yr
  • halloween hörner5K/yr
  • hörner halloween5K/yr

Reviews and returns

What reviews say buyers love and hate about Horns

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “beworben Vs Tatsächliches Produkt”
17%of negative reviews mention “Griff”
6.6%of orders come back
“Gut aber rutscht ein wenig”
A buyer, on “Griff”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Horns questions

Answered from the same tracked data.