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Hitzeschutz Für Haare

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -4.0% this quarter, so Hitzeschutz Für Haare is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€521K/yr745K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
61%top-5 click share · 12 brands · 121 sellers

Flapen Score

Hitzeschutz Für Haare against its category

The dotted line is the Kosmetik average. Past it, Hitzeschutz Für Haare is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hitzeschutz Für Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Hitzeschutz Für Haare 745K times last year and spent an estimated €521K. The top 5 brands take 79% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €521K a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
8.1%
Market size, estimated
€521Ka year
Peak month
October1.8× the quietest month
Top search term
hitzeschutz für haare322K searches a year

02 · Price

A sale here is worth €8.68.

Listings sell for €8.68 on average, from €2.28 to €24.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €8.68 that is €22K to €26K a year per listing.

Average price
€8.68under the $15 to $100 sweet spot
Price range
€2.28–€24.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€22K–€26K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Haarstyling Produkte. It carries 7,959 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Haarstyling Produkte
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
7,959per listing
Listings tracked
23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hitzeschutz Für Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

121

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

16%

  • Brand 131%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Hitzeschutz Für Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Hitzeschutz Für Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hitzeschutz für haare322K/yr
  • hitzeschutz72K/yr
  • hitzeschutzspray91K/yr
  • ghd hitzeschutzspray75K/yr
  • hitzeschutzspray für haare29K/yr
  • heat protection spray for hair10K/yr
  • hitzeschutz haare17K/yr
  • wella hitzeschutzspray18K/yr
  • heat protection spray31K/yr
  • ghd bodyguard heat protect spray10K/yr

Reviews and returns

What reviews say buyers love and hate about Hitzeschutz Für Haare

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geruch”
22%of negative reviews mention “Geruch”
0.2%of orders come back
“Badreiniger Geruch”
A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hitzeschutz Für Haare questions

Answered from the same tracked data.