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Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

3.1%

Market size, estimated

€58Ka year

Peak month

January1.6× the quietest month

Top search term

highlighter167K searches a year

Listings sell for €6.58 on average, from €2.28 to €15.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €6.58 that is €658 to €2K a year per listing.

Average price

€6.58under the $15 to $100 sweet spot

Price range

€2.28–€15.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

€658–€2K

Returns

0.3%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #76 within Make-Up. It carries 2,917 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#76in Make-Up

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

2,917per listing

Listings tracked

39

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months