Highlighter
prices mostly outside the sweet spot ($2.28–$15.44) — Highlighter doesn't clear our bar today.
Flapen Score
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Is Highlighter profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Highlighter is a €58K/yr Amazon Germany market (282K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 44/100.
Highlighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.3% over the last 90 days and 3.1% of searches end in a purchase.
€58K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Highlighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Highlighter für das Gesicht Butterweiche Textur Mit pflegender Sheabutter Mangobutter und Mandelbutter Vegan Buttermelt Highlighter Farbe: Bright And Butta
- Price
- €8.38
- Rating
- 4.5/5
- Reviews
- 703
- Age
- 1y ago
Revolution Highlight Reloaded Nur mein Typ 6.5g
- Price
- €3.27
- Rating
- 4.5/5
- Reviews
- 6,316
- Age
- 7y ago
NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago
Catrice More Than Glow Highlighter Nr. 020 Pink intensiv schimmernd metallisch vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (5.9g)
- Price
- €3.35
- Rating
- 4.4/5
- Reviews
- 1,765
- Age
- 5y ago
LOréal Paris Lumi Le Glass Highlighter Sticks Make up Teint für das Gesicht Contouring Für einen strahlenden Teint Leicht aufbaubar Ganztägiger Halt Glass Skin Farbe: 610 PEARL ECLAT 1 x 7 ml
- Price
- €7.98
- Rating
- 4.1/5
- Reviews
- 885
- Age
- 1y ago
Trending
90-day click momentumNYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago
e.l.f. Halo Glow Silky Powder Highlighter langanhaltendes strahlendes Finish mit Mikro-Schimmer bröckelt nicht vegan und tierversuchsfrei Soft Pearl Era
- Price
- €8.23
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 6mo ago
essence BABY GOT DIAMOND highlighter stick Silber glänzend strahlend schimmernd glitzernd vegan ohne Parfüm ohne Konservierungsstoffe ohne Parabene 1er Pack (5.4g)
- Price
- €2.28
- Rating
- 4.0/5
- Reviews
- 459
- Age
- 1y ago
LOréal Paris Lumi Le Glow Highlighter Sticks Glowy Make up Teint für das Gesicht Contouring Für einen strahlenden Teint Leicht aufbaubar Ganztägiger Halt Farbe: 635 GOLDEN COUTURE 1 x 7 ml
- Price
- €7.95
- Rating
- 4.1/5
- Reviews
- 885
- Age
- 1y ago
KIKO Milano Perfect Eyes Duo Highlighter Pencil Highlightender Duo-Augenkonturenstift
- Price
- €7.22
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 2y ago
Newest
by launch datee.l.f. Halo Glow Silky Powder Highlighter langanhaltendes strahlendes Finish mit Mikro-Schimmer bröckelt nicht vegan und tierversuchsfrei Soft Pearl Era
- Price
- €8.23
- Rating
- 4.4/5
- Reviews
- 911
- Age
- 6mo ago
essence BABY GOT GLOW highlighter stick Nr. 20 Pink sofortiges Ergebnis glänzend strahlend schimmernd vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (5.5g)
- Price
- €2.67
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 10mo ago
NYX Professional Makeup Highlighter für das Gesicht Butterweiche Textur Mit pflegender Sheabutter Mangobutter und Mandelbutter Vegan Buttermelt Highlighter Farbe: Bright And Butta
- Price
- €8.38
- Rating
- 4.5/5
- Reviews
- 703
- Age
- 1y ago
NYX Professional Makeup Highlighter für das Gesicht Butterweiche Textur Mit pflegender Sheabutter Mangobutter und Mandelbutter Vegan Buttermelt Highlighter Farbe: U Butta Werk
- Price
- €8.33
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 1y ago
NYX Professional Makeup Highlighter für das Gesicht Butterweiche Textur Mit pflegender Sheabutter Mangobutter und Mandelbutter Vegan Buttermelt Highlighter Farbe: Glaze It Butta
- Price
- €9.24
- Rating
- 4.6/5
- Reviews
- 218
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
132
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
24%
- NYX PROFESSIONAL MAKEUP30%
- Revolution Beauty London17%
- L'Oreal Paris10%
- e.l.f.7%
- Kiko Milano6%
- Catrice Cosmetics6%
Highlighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Highlighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- highlighter167K/yr
- highlighter stick27K/yr
- nyx highlighter20K/yr
- make-up highlighter11K/yr
- liquid highlighter7K/yr
- highlighter puder6K/yr
- highlight6K/yr
- nyx buttermelt highlighter5K/yr
- highlighter make up19K/yr
- highliter4K/yr
What reviews say buyers love and hate about Highlighter
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Produkt”
“Glow”
“Stark pigmentiert”
“Lässt sich gut auftragen und verblenden, besonders im Augenwinkel”
“Alles so wie es soll”
What buyers complain about
65% of reviews“hält aber nicht lange”
“Ziemlich klein”
“BLAUE Glitzerpartikel”
“Günstige Markenartikel”
“Aber leider trocknet es, trotz ausreichender Feuchtigkeitsbase, die Haut extrem stark aus”
Highlighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Highlighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
