How competitive is the Hidrofugal Deo Spray niche on Amazon Germany?

3 brands and 30 sellers compete in Hidrofugal Deo Spray on Amazon Germany. The top 5 Hidrofugal Deo Spray products take 57% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Hidrofugal Deo Spray niche?

Hidrofugal Deo Spray sells for €5.29 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.41–€17.94. The average incumbent carries 314 reviews — the moat a new listing must climb.

Hidrofugal Deo Spray

brand-locked demand (top 5 brands take 100% of clicks) — Hidrofugal Deo Spray doesn't clear our bar today.

Flapen Score

Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

This niche Category average · 1,260 niches

Is Hidrofugal Deo Spray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hidrofugal Deo Spray is a €6K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Hidrofugal Deo Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +82.8% over the last 90 days and 2.7% of searches end in a purchase.

€6K

revenue / yr

Units sold / yr13K

Search volume / yr+82.8%46K

Conversion rate2.7%

Avg price€5.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 30

Top-5 product click share57%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Top Hidrofugal Deo Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hidrofugal Dusch-Frische Spray (150 ml) starker Anti-Transpirant Schutz mit angenehm frischem Duft Deo Spray für starken Schutz ohne Ethylalkohol

Price: €3.11
Rating: 4.6/5
Reviews: 1,256
Age: 6y ago

Hidrofugal Anti-Transpirant Classic Spray 150 ml

Price: €3.09
Rating: 4.6/5
Reviews: 1,057
Age: 6y ago

Hidrofugal FORTE Über Nacht Deo Spray Antitranspirant für die Abendanwendung Deodorant für einen stärkeren Schutz am Tag (150 ml)

Price: €2.97
Rating: 4.6/5
Reviews: 165
Age: 1y ago

Hidrofugal DUSCH FRISCHE Spray starker Antitranspirant Schutz gegen Achselnässe und Körpergeruch Deospray ohne Ethylalkohol mit frischem Duft (150 ml)

Price: €3.00
Rating: 4.7/5
Reviews: 93
Age: 1y ago

3x Hidrofugal Doppelschutz Anti-Transpirant Schutz gegen Schwitzen je 150ml

Price: €10.93
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Newest

by launch date

Hidrofugal Men Deospray Frisch & Stark Antitranspirant ohne alkohol langanhaltender Schutz 2 x 150 ml

Price: €13.64
Rating: 0.0/5
Reviews: 0
Age: 4w ago

Hidrofugal FORTE EXTRA TROCKEN Spray extra starker Antitranspirant Schutz mit Tonerde Deospray wirkt bevor Schweiß entsteht langanhaltend sauberer Duft (150 ml)

Price: €3.13
Rating: 4.7/5
Reviews: 66
Age: 8mo ago

3x Hidrofugal Doppelschutz Anti-Transpirant Schutz gegen Schwitzen je 150ml

Price: €10.93
Rating: 5.0/5
Reviews: 2
Age: 1y ago

6x Hidrofugal Stark & Anti Flecken Deo Antitranspirant 3-Fach Wirkung je 150ml

Price: €17.94
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Hidrofugal FORTE Über Nacht Deo Spray Antitranspirant für die Abendanwendung Deodorant für einen stärkeren Schutz am Tag (150 ml)

Price: €2.97
Rating: 4.6/5
Reviews: 165
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Hidrofugal61%
Beiersdorf36%
Generisch3%

What reviews say buyers love and hate about Hidrofugal Deo Spray

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geruch44%

“Duft gut aber”

Qualität insgesamt12%

“Super Produkt”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Haltbarkeit5%

“Tolle Haltbarkeit”

Komfort insgesamt4%

“Angenehm”

What buyers complain about

78% of reviews

Geruch25%

“Zu starker Duft”

Preis-Leistungs-Verhältnis16%

“Recht teuer und ziemlich schnell leer”

Funktionalität insgesamt11%

“Geht. Hält nicht was es verspricht”

Fleckenbeständigkeit6%

“Leider hinterlässt es srhr viel Flecken und weisse Ränder”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Und was soll ich sagen, nach Gebrauchsanweisung angewendet, ist alles weg”

Hidrofugal Deo Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

100%

Common Hidrofugal Deo Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hidrofugal Deo Spray 41/100 on Amazon Germany — Skip it. The niche generates €6K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +82.8% over the last 90 days.

Hidrofugal Deo Spray buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.