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Herz Haarreif

Fail

Demand is soft, at -98.0% this quarter, so Herz Haarreif is a Fail.

Flapen Score
30
30 / 100
Ranks 1,225 of 1,260 Kosmetik niches · −17 vs the category median of 47
Market size
€34K/yr66K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
84%top-5 click share · 7 brands · 8 sellers

Flapen Score

Herz Haarreif against its category

The dotted line is the Kosmetik average. Past it, Herz Haarreif is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herz Haarreif market on Amazon at a glance

Shoppers on Amazon Germany searched for Herz Haarreif 66K times last year and spent an estimated €34K. The top 5 brands take 84% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
10.3%
Market size, estimated
€34Ka year
Top search term
herz haarreif32K searches a year

02 · Price

A sale here is worth €5.07.

Listings sell for €5.07 on average, from €4.12 to €6.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €5.07 that is €0 to €507 a year per listing.

Average price
€5.07under the $15 to $100 sweet spot
Price range
€4.12–€6.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€507
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #1,387 within Haarschmuck. It carries 11 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
29.9%
Average rank
#1,387in Haarschmuck
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
11per listing
Listings tracked
7

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Herz Haarreif products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

8

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 129%
  • Brand 221%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (1 brand, 6%)

Demand

Herz Haarreif search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Herz Haarreif search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herz haarreif32K/yr
  • haarreif herz14K/yr
  • haarreif herzen8K/yr
  • herzhaarreif4K/yr
  • amor haarreif7K/yr

Reviews and returns

What reviews say buyers love and hate about Herz Haarreif

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Form/Stil”
25%of negative reviews mention “Qualität insgesamt”
3.1%of orders come back
“Die Qualität ist naja ok, könnte bisschen besser sein”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Herz Haarreif questions

Answered from the same tracked data.