Is hermes parfum damen profitable to sell on Amazon Germany?

The niche generates €88K/yr across 16 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (42/100).

How competitive is the hermes parfum damen niche?

1 brands and 73 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hermes parfum damen?

Top complaints mined from reviews: Geruch, Verdünnt/wässrig, Qualität insgesamt. The return rate is 0.3%.

When does demand for hermes parfum damen peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the hermes parfum damen niche?

Listings span €50.16–€99.35; the average listing price is €64.38 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

hermes parfum damen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Incredible€50.16–€99.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€64.38

avg listing price — sweet spot $15–$100

Review moat

Great386.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€88K

€88K/yr · 69K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, hermes parfum damen is a €88K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hermes parfum damen market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €97K–€129K; units × avg price
Conversion rate: 2.0%
Avg BSR: #887
Page quality: 0%
Prime: 75%
Sponsored: 0%
Out of stock: 4.8%
Avg brand age: 81 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Hermès100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top hermes parfum damen search terms

hermes parfum damen46K/yr +3.3%1.5% conv.
un jardin sur le nil8K/yr +21.8%4.7% conv.
hermes un jardin sur le nil7K/yr +40.1%4.5% conv.
hermes parfum8K/yr -11.7%0.4% conv.

All search terms

Top hermes parfum damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hermè Un jardin sur le Nil Eau de de Cologne für Damen 100ml

Hermès€65.084.6★2,067 rev

Hermès Eau de Toilette für Frauen 1er Pack (1x 100 ml)

Hermès€75.854.8★612 rev

Hermès Un Jardin sur le Nil Eau de Toilette Spray 1er Pack ( 50 ml)

Hermès€58.724.4★594 rev

HERMES Un Jardin à Cythère Eau de Toilette Unisexduft 100 ml

Hermès€57.534.5★239 rev

Hermès Un Jardin Sur le Nil Eau De Toilette 50 ml (unisex)

Hermès€60.934.7★152 rev

Newest

by launch date

Hermes Barénia Edp Vapo Remplissable 60 ml

Hermès€61.88272 rev

1y ago

Hermes Barénia Edp Vapo Remplissable 30 ml

Hermès€50.1642 rev

1y ago

HERMES PARIS Unisex-Erwachsene UN Jardin VAPORIZADOR Garten SUR LE TOIT EAU DE Toilette 50ML Vaporizer Neger Estándar

Hermès€55.1253 rev

2y ago

HERMES Un Jardin à Cythère Eau de Toilette Unisexduft 100 ml

Hermès€57.53239 rev

3y ago

HERMES PARIS Unisex Elixir VAPORIZADOR ELIXIER des MERVEILLES EAU DE Parfum 100ML Vaporizer Negro Standard

Hermès€99.35212 rev

6y ago

What buyers say about hermes parfum damen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch89%

“Anmutiges Parfum”

Qualität insgesamt6%

“Sehr gut”

Preis-Leistungs-Verhältnis3%

“Preis ist ok”

Haltbarkeit3%

“Die Haltbarkeit ist sehr gut”

What buyers complain about

Geruch67%

“Riecht nicht wie es sollte”

Verdünnt/wässrig17%

“Der Duft bzw. das EDT wirkt verdünnt”

Qualität insgesamt17%

“Minderwertige Qualität”

Top return reasons

Geruch86%

Auslaufsicher7%

Defekt Material/Teile7%

Common questions

Is hermes parfum damen profitable to sell on Amazon Germany?: The niche generates €88K/yr across 16 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (42/100).
How competitive is the hermes parfum damen niche?: 1 brands and 73 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hermes parfum damen?: Top complaints mined from reviews: Geruch, Verdünnt/wässrig, Qualität insgesamt. The return rate is 0.3%.
When does demand for hermes parfum damen peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the hermes parfum damen niche?: Listings span €50.16–€99.35; the average listing price is €64.38 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.