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50

henna schwarz

Worth a look

Shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($2.08–$14.89) keeps it on the watch list.

Market size 15Growth 94Conversion 56Competition 18Returns 97Price range 0Avg price 23Brand share 12Review moat 76Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+108.2%

90-day search growth — must beat 0% to launch

Review moat

Great483.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€8.32

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€61K

€61K/yr · 157K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad€2.08–€14.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, henna schwarz is a €61K/yr Amazon Germany market (157K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

henna schwarz market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€67K–€83K
units × avg price
Conversion rate
4.7%
Avg BSR
#135
Page quality
0%
Prime
92%
Sponsored
42%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • FADEDA52%
  • Naturic24%
  • Golecha11%
  • eLander5%
  • ElevaPulse4%
  • deYukiko2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +108.2% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 13.6×

Top henna schwarz search terms

  • henna schwarz95K/yr
  • henna tattoo schwarz17K/yr
  • henna farbe schwarz9K/yr
  • schwarzes henna8K/yr
  • jagua henna6K/yr
  • black henna7K/yr
  • henna schwarz tattoo6K/yr
  • henna tattoo farbe schwarz4K/yr
  • henna black4K/yr
All search terms

Top henna schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€9K30%€18K45%€28K60%€37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about henna schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe24%

“Farbe gut”

Qualität insgesamt18%

“Super Produkt”

Benutzerfreundlichkeit7%

“Gute Handhabung”

Einfache Anwendung7%

“Das Auftragen ist durch die Tuben super easy”

Eignung heißes Wetter6%

“ich mag es zum Sommer hin intensiver (nur schwierig ohne Sonnenschein)”

beworben Vs Tatsächliches Produkt4%

“Erfüllt was es soll”

Lackqualität3%

“Die Farben wirken kräftig”

Preis-Leistungs-Verhältnis3%

“Für den Preis ein überraschend umfangreiches Set”

Haltbarkeit3%

“Tolles Produkt hält lange”

Geruch2%

“Und dadurch dass es natürlich ist, riecht es auch nicht unangenehm oder irritiert die Haut”

What buyers complain about

Farbe27%

“es wird gelb/orange”

Haltbarkeit11%

“Haltbarkeit nicht gut”

Funktionalität insgesamt9%

“Funktioniert nicht”

Allergien5%

“Es brennt unheimlich auf der Haut”

Qualität insgesamt5%

“Schlechte qualitaet”

Geruch3%

“Geruch geht mögen aber bestimmt nicht alle”

Nebenwirkungen2%

“Schwindel und Herzrasen”

beworben Vs Tatsächliches Produkt2%

“Die gelieferte Farbe stimmt leider nicht mit der Beschreibung überein”

Farbverblassen/Verfärbung2%

“es wurde keine Farbe an die Haut abgegeben, nicht mal ein bisschen”

Verdünnt/wässrig2%

“Ist wie wasser”

Top return reasons

Farbe60%
Funktionalität insgesamt8%
beworben Vs Tatsächliches Produkt4%
Geruch3%
Lackqualität3%
Qualität insgesamt3%
Farbverblassen/Verfärbung3%
Defekt Material/Teile2%
Auslaufsicher2%
Haltbarkeit2%

Common questions

Is henna schwarz profitable to sell on Amazon Germany?
The niche generates €61K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +108.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the henna schwarz niche?
7 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in henna schwarz?
Top complaints mined from reviews: Farbe, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.6%.
When does demand for henna schwarz peak?
Demand peaks in Mar–Apr–May; the busiest month runs 13.6× the quietest.
What does it cost to enter the henna schwarz niche?
Listings span €2.08–€14.89; the average listing price is €8.32 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.