Skip to content

Henna Schwarz

Maybe

The products selling today average only 3.8★. But prices span $2.08–$14.89, mostly outside the sweet spot, so Henna Schwarz is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€61K/yr157K searches / yr
90-day growth
+108.2%search demand this quarter
Competition
78%top-5 click share · 7 brands · 36 sellers

Flapen Score

Henna Schwarz against its category

The dotted line is the Kosmetik average. Past it, Henna Schwarz is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Henna Schwarz 157K times last year and spent an estimated €61K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +108.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+108.2%
Conversion, latest week
4.7%
Market size, estimated
€61Ka year
Peak month
April13.6× the quietest month
Top search term
henna schwarz95K searches a year

02 · Price

A sale here is worth €8.32.

Listings sell for €8.32 on average, from €2.08 to €14.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €8.32 that is €4K to €6K a year per listing.

Average price
€8.32under the $15 to $100 sweet spot
Price range
€2.08–€14.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Make-Up. It carries 483 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#135in Make-Up
Average rating
3.84 starsAmazon Germany average 4.37 stars
Average reviews
483per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Henna Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 152%
  • Brand 224%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Henna Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 13.6×

Search terms

Top Henna Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna schwarz95K/yr
  • henna tattoo schwarz17K/yr
  • henna farbe schwarz9K/yr
  • schwarzes henna8K/yr
  • jagua henna6K/yr
  • black henna7K/yr
  • henna schwarz tattoo6K/yr
  • henna tattoo farbe schwarz4K/yr
  • henna black4K/yr

Reviews and returns

What reviews say buyers love and hate about Henna Schwarz

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Farbe”
27%of negative reviews mention “Farbe”
0.6%of orders come back
“es wird gelb/orange”
A buyer, on “Farbe”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Henna Schwarz questions

Answered from the same tracked data.