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Henna Schwarz

Henna Schwarz shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($2.08–$14.89) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 15Growth 94Conversion 56Competition 18Returns 97Price range 0Avg price 23Brand share 12Review moat 76Quality gap 97
This niche Category average · 1,260 niches

Is Henna Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Henna Schwarz is a €61K/yr Amazon Germany market (157K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Henna Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +108.2% over the last 90 days and 4.7% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr10K
Search volume / yr+108.2%157K
Conversion rate4.7%
Avg price€8.32

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 36
Top-5 product click share78%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement42%
New entrants (1y)4· 2 succeeded
Avg rating3.8★
Avg reviews483

Top Henna Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€18K€28K€37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • FADEDA52%
  • Naturic24%
  • Golecha11%
  • eLander5%
  • ElevaPulse4%
  • deYukiko2%
  • Open — no brand owns it (1 brand, 2%)

Henna Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR4.7%Products12Brands7Top 5 Brands95%OOS Rate0.0%Rating3.8★Reviews483Avg BSR#135
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 13.6×

Top Henna Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • henna schwarz95K/yr
  • henna tattoo schwarz17K/yr
  • henna farbe schwarz9K/yr
  • schwarzes henna8K/yr
  • jagua henna6K/yr
  • black henna7K/yr
  • henna schwarz tattoo6K/yr
  • henna tattoo farbe schwarz4K/yr
  • henna black4K/yr

What reviews say buyers love and hate about Henna Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Farbe24%

Farbe gut

Qualität insgesamt18%

Super Produkt

Benutzerfreundlichkeit7%

Gute Handhabung

Einfache Anwendung7%

Das Auftragen ist durch die Tuben super easy

Eignung heißes Wetter6%

ich mag es zum Sommer hin intensiver (nur schwierig ohne Sonnenschein)

What buyers complain about

67% of reviews
Farbe27%

es wird gelb/orange

Haltbarkeit11%

Haltbarkeit nicht gut

Funktionalität insgesamt9%

Funktioniert nicht

Allergien5%

Es brennt unheimlich auf der Haut

Qualität insgesamt5%

Schlechte qualitaet

Henna Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
60%
2Funktionalität insgesamt
8%
3beworben Vs Tatsächliches Produkt
4%
4Geruch
3%
5Lackqualität
3%

Common Henna Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Henna Schwarz 50/100 on Amazon Germany — Worth a look. The niche generates €61K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +108.2% over the last 90 days.
Search demand for Henna Schwarz on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 13.6× the quietest.