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Henna Haarfarbe Braun

Henna Haarfarbe Braun shows low returns (0.2%), but prices mostly outside the sweet spot ($5.77–$15.62) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 41Growth 20Conversion 83Competition 64Returns 99Price range 6Avg price 51Brand share 14Review moat 32Quality gap 82
This niche Category average · 1,260 niches

Is Henna Haarfarbe Braun profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Henna Haarfarbe Braun is a €212K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Henna Haarfarbe Braun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 9.1% of searches end in a purchase.

€212K

revenue / yr

Units sold / yr15K
Search volume / yr-9.3%192K
Conversion rate9.1%
Avg price€12.16

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers11 · 37
Top-5 product click share47%
Open market5%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement84%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews3,305

Top Henna Haarfarbe Braun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

4%

  • Khadi84%
  • Sante Naturkosmetik5%
  • Henné Organics2%
  • INDIAN NATURAL HAIR CARE2%
  • Herbal Time2%
  • YESWE1%
  • Open — no brand owns it (5 brands, 4%)

Henna Haarfarbe Braun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR9.1%Products32Brands11Top 5 Brands95%OOS Rate0.0%Rating4.2★Reviews3,305Avg BSR#105
5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Henna Haarfarbe Braun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • khadi haarfarbe93K/yr
  • henna haarfarbe62K/yr
  • henna haarfarbe braun9K/yr
  • khadi nussbraun6K/yr
  • khadi henna7K/yr
  • henna haare6K/yr
  • khadi pflanzenhaarfarbe5K/yr
  • henna für haare4K/yr

What reviews say buyers love and hate about Henna Haarfarbe Braun

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Farbe30%

Deckt super Grau ab

Eignung für gefärbtes Haar8%

Die beste natürliche braune Haarfarbe

Qualität insgesamt7%

Super Qualität

Geruch5%

Aber geruch gut

Abdeckung4%

Super grauabdeckung

What buyers complain about

71% of reviews
Farbe21%

Farbe hält nicht

Eignung für gefärbtes Haar12%

Erst in Henna Rot - das war immer zu orange (Ausgangshaarfarbe Dunkelblond)

Geruch9%

Stinkt

Preis-Leistungs-Verhältnis6%

Teuer und nutzlos

Abdeckung6%

Nicht deckend

Henna Haarfarbe Braun return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
53%
2Eignung für gefärbtes Haar
9%
3beworben Vs Tatsächliches Produkt
9%
4Inhaltsstoffe – insgesamt
4%
5Funktionalität insgesamt
3%

Common Henna Haarfarbe Braun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Henna Haarfarbe Braun 51/100 on Amazon Germany — Worth a look. The niche generates €212K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Henna Haarfarbe Braun on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.