Is Hautschutzcreme profitable to sell on Amazon Germany?

Flapen scores Hautschutzcreme 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €294K a year across 19 tracked products. Search demand grew -38.3% in the last 90 days.

How competitive is the Hautschutzcreme niche on Amazon Germany?

4 brands and 87 sellers compete in Hautschutzcreme on Amazon Germany. The top 5 Hautschutzcreme products take 51% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Hautschutzcreme?

Hautschutzcreme buyers on Amazon Germany complain most about Geruch, Inhaltsstoffe – insgesamt, and Allergien. An estimated 0.1% of orders come back.

When does demand for Hautschutzcreme peak?

Search demand for Hautschutzcreme on Amazon Germany peaks in Jan–Feb–May–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Hautschutzcreme niche?

Hautschutzcreme sells for €12.97 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.19 to €20.92. The average product has 1,936 reviews, the count a new listing must catch up to.

Hautschutzcreme

Fail

The top 5 brands take 100% of clicks, so Hautschutzcreme is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €294K/yr207K searches / yr
90-day growth: -38.3%search demand this quarter
Competition: 51%top-5 click share · 4 brands · 87 sellers

Flapen Score

Hautschutzcreme against its category

The dotted line is the Kosmetik average. Past it, Hautschutzcreme is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Hautschutzcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Hautschutzcreme 207K times last year and spent an estimated €294K. All 4 brands take every click. Demand peaks in Jan–Feb–May–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.

Searches, last 12 months: 207K
Growth, 90 days vs prior 90: -38.3%
Conversion, latest week: 11.0%
Market size, estimated: €294Ka year
Peak month: December4.0× the quietest month
Top search term: lindesa handcreme mit bienenwachs48K searches a year

02 · Price

A sale here is worth €12.97.

Listings sell for €12.97 on average, from €5.19 to €20.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €12.97 that is €13K to €16K a year per listing.

Average price: €12.97under the $15 to $100 sweet spot
Price range: €5.19–€20.92
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €13K–€16K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Körper. It carries 1,936 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 32%
Prime listings: 84%
Out of stock, average day: 0.0%
Average rank: #156in Körper
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 1,936per listing
Listings tracked: 19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 76 months

Products

Top Hautschutzcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

Brand 174%
Brand 220%
Brand 35%
Brand 41%
Open — no brand owns it (0%)

Demand

Hautschutzcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Hautschutzcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lindesa handcreme mit bienenwachs48K/yr -36.0%11.4% conv.
lindesa31K/yr -37.5%7.8% conv.
excipial24K/yr -11.5%9.3% conv.
lindesa handcreme32K/yr -63.2%8.5% conv.
hautschutzcreme9K/yr -8.3%1.3% conv.
excipial repair handcreme9K/yr -33.3%14.5% conv.
hautschutzcreme arbeitsschutz8K/yr -35.9%3.0% conv.
lindesa hautschutzcreme9K/yr -42.1%10.9% conv.
bienenwachs creme4K/yr -11.5%1.7% conv.
bienenwachs handcreme5K/yr -47.2%6.8% conv.

Reviews and returns

What reviews say buyers love and hate about Hautschutzcreme

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Geruch”

0.1%of orders come back

“Unbrauchbar – stinkt extrem”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Hautschutzcreme questions

Answered from the same tracked data.

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