How competitive is the Hautschutzcreme niche on Amazon Germany?

4 brands and 87 sellers compete in Hautschutzcreme on Amazon Germany. The top 5 Hautschutzcreme products take 51% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hautschutzcreme?

Hautschutzcreme buyers on Amazon Germany complain most about Geruch, Inhaltsstoffe – insgesamt, Allergien, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hautschutzcreme niche?

Hautschutzcreme sells for €12.97 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €5.19–€20.92. The average incumbent carries 1,936 reviews — the moat a new listing must climb.

Hautschutzcreme

brand-locked demand (top 5 brands take 100% of clicks) — Hautschutzcreme doesn't clear our bar today.

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Hautschutzcreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hautschutzcreme is a €294K/yr Amazon Germany market (207K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Skip it — 45/100.

Hautschutzcreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 11.0% of searches end in a purchase.

€294K

revenue / yr

Units sold / yr30K

Search volume / yr-38.3%207K

Conversion rate11.0%

Avg price€12.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 87

Top-5 product click share51%

Open market0%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Top Hautschutzcreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lindesa Hautschutzcreme Pflegecreme 50ml (5)

Price: €11.01
Rating: 4.8/5
Reviews: 6,741
Age: 5y ago

Lindesa Hautschutzcreme Pflegecreme 50ml (10)

Price: €19.38
Rating: 4.8/5
Reviews: 6,741
Age: 5y ago

LINDESA Professional | Hautschutz- und Pflegecreme | Parfümiert | 3 x 100 ml Tube

Price: €17.01
Rating: 4.9/5
Reviews: 99
Age: 5y ago

Lindesa Pflegecreme mit Bienenwachs Handcreme Hautschutzcreme PE-Tube 60ml

Price: €5.19
Rating: 4.7/5
Reviews: 324
Age: 8y ago

EXCIPIAL Repair Sensitive Handcreme 50 ml Creme

Price: €6.73
Rating: 4.6/5
Reviews: 963
Age: 18y ago

Newest

by launch date

5337 BH

Price: €20.92
Rating: 3.6/5
Reviews: 46
Age: 3y ago

Lindesa Hautschutzcreme Pflegecreme 50ml (5)

Price: €11.01
Rating: 4.8/5
Reviews: 6,741
Age: 5y ago

Lindesa Hautschutzcreme Pflegecreme 50ml (10)

Price: €19.38
Rating: 4.8/5
Reviews: 6,741
Age: 5y ago

LINDESA Professional | Hautschutz- und Pflegecreme | Parfümiert | 3 x 100 ml Tube

Price: €17.01
Rating: 4.9/5
Reviews: 99
Age: 5y ago

6x LINDESA PROFESSIONAL 50ml PE Tube

Price: €15.44
Rating: 4.8/5
Reviews: 190
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

Lindesa74%
Excipial20%
Naturana5%
Liqui Moly1%
Open — no brand owns it (0%)

Hautschutzcreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR11.0%Products19Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,936Avg BSR#156

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 4.0×

Top Hautschutzcreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lindesa handcreme mit bienenwachs48K/yr -36.0%11.4% conv.
lindesa31K/yr -37.5%7.8% conv.
excipial24K/yr -11.5%9.3% conv.
lindesa handcreme32K/yr -63.2%8.5% conv.
hautschutzcreme9K/yr -8.3%1.3% conv.
excipial repair handcreme9K/yr -33.3%14.5% conv.
hautschutzcreme arbeitsschutz8K/yr -35.9%3.0% conv.
lindesa hautschutzcreme9K/yr -42.1%10.9% conv.
bienenwachs creme4K/yr -11.5%1.7% conv.
bienenwachs handcreme5K/yr -47.2%6.8% conv.

What reviews say buyers love and hate about Hautschutzcreme

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Qualität insgesamt22%

“Super Produkt”

Saugfähigkeit16%

“Zieht schnell ein, bin sehr zufrieden, alles bestens”

Geruch11%

“riecht super angenehm nach Honig/Bienenwachs”

Eignung für trockene Haut7%

“Die Creme hinterlässt einen schönen Schutzfilm auf der Haut, ohne zu stören”

Eignung für Mischhaut6%

“Für stark beanspruchte, raue, rissige Haut”

What buyers complain about

67% of reviews

Geruch13%

“Unbrauchbar – stinkt extrem”

Inhaltsstoffe – insgesamt10%

“Sehr schlechte Inhaltsstoffe”

Allergien8%

“Haut Reaktionen”

Feucht/Trocken6%

“sie wird plötzlich sehr "wässrig"”

Preis-Leistungs-Verhältnis6%

“da nicht besonders günstig,”

Hautschutzcreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

25%

2Auslaufsicher

19%

3Preis-Leistungs-Verhältnis

11%

4Geruch

11%

5Inhaltsstoffe – insgesamt

Common Hautschutzcreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hautschutzcreme 45/100 on Amazon Germany — Skip it. The niche generates €294K/yr across 19 tracked products. Search demand moved -38.3% over the last 90 days.