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Handmaske

soft demand (-38.3% this quarter) — Handmaske doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 15Growth 6Conversion 82Competition 53Returns 100Price range 38Avg price 23Brand share 52Review moat 84Quality gap 77
This niche Category average · 1,260 niches

Is Handmaske profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Handmaske is a €59K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 49/100.

Handmaske: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 8.7% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr8K
Search volume / yr-38.3%81K
Conversion rate8.7%
Avg price€8.37

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 45
Top-5 product click share53%
Open market26%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)9· 1 succeeded
Avg rating4.3★
Avg reviews319

Top Handmaske products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

23%

  • BLOOMORA29%
  • PLANTIFIQUE22%
  • CGBOOM8%
  • ANNY8%
  • lavera6%
  • Schaebens3%

Handmaske demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR8.7%Products26Brands19Top 5 Brands74%OOS Rate12.3%Rating4.3★Reviews319Avg BSR#32
4K3KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Top Handmaske search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • handmaske46K/yr
  • handmaske für sehr trockene hände16K/yr
  • hand mask6K/yr
  • handmaske handschuhe6K/yr
  • handschuhmaske4K/yr
  • hand maske3K/yr

What reviews say buyers love and hate about Handmaske

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Weiches Gefühl18%

Hände und Füße fühlen sich nach der Anwendung deutlich weicher und geschmeidiger an, ohne unangenehm fettig zu wirken

Feucht/Trocken10%

Die Haut fühlt sich nach den 30 minütigen Anwendung viel sanfter und besser hydratisiert an

Geruch9%

Riecht gut

Komfort insgesamt8%

passen auch bei meiner Handgröße bequem.

Qualität insgesamt8%

Super Produkt

What buyers complain about

47% of reviews
Feucht/Trocken10%

Trocknet Haut aus

Benutzerfreundlichkeit8%

Unbrauchbar

Gesamtgröße7%

Die Finger der Pfote sind recht kurz

Preis-Leistungs-Verhältnis5%

teuer

Haftung/Klebrigkeit4%

Dieser Klebepunkt zum Verschließen dürfte gerne etwas größer sein oder aber ich habe diese Verschlussart nicht richtig angewandt

Handmaske return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
24%
2Funktionalität insgesamt
24%
3Motorleistung
14%
4Gesamtgröße
9%
5beworben Vs Tatsächliches Produkt
6%

Common Handmaske questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Handmaske 49/100 on Amazon Germany — Skip it. The niche generates €59K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -38.3% over the last 90 days.
Search demand for Handmaske on Amazon Germany peaks in Feb–Nov–Dec, where the busiest month runs 3.3× the quietest.