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Handcreme Weihnachten

Fail

Shoppers spend an estimated $26K a year here, so Handcreme Weihnachten is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€26K/yr129K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
27%top-5 click share · 36 brands · 110 sellers

Flapen Score

Handcreme Weihnachten against its category

The dotted line is the Kosmetik average. Past it, Handcreme Weihnachten is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handcreme Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Handcreme Weihnachten 129K times last year and spent an estimated €26K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
2.3%
Market size, estimated
€26Ka year
Peak month
December20.5× the quietest month
Top search term
handcreme set31K searches a year

02 · Price

A sale here is worth €8.80.

Listings sell for €8.80 on average, from €1.05 to €19.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €8.80 that is €0 to €880 a year per listing.

Average price
€8.80under the $15 to $100 sweet spot
Price range
€1.05–€19.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€880
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.7% of listings are out of stock. The average listing ranks #332 within Baden & Körperpflege. It carries 682 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
36.7%
Average rank
#332in Baden & Körperpflege
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
682per listing
Listings tracked
57

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Handcreme Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

110

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

27%

Top 20: 69%

Open market

41%

  • Brand 129%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Handcreme Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.5×

Search terms

Top Handcreme Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handcreme set31K/yr
  • handcreme kinder5K/yr
  • mini handcreme gastgeschenk5K/yr
  • handcreme set geschenk5K/yr
  • kleine handcreme zum verschenken7K/yr
  • handcreme geschenkset8K/yr
  • handcreme weihnachten43K/yr
  • handcreme weihnachten mini6K/yr
  • weihnachts handcreme6K/yr
  • mini handcreme weihnachten5K/yr

Reviews and returns

What reviews say buyers love and hate about Handcreme Weihnachten

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
25%of negative reviews mention “Geruch”
0.3%of orders come back
“Kaum duftende Babyceme”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Handcreme Weihnachten questions

Answered from the same tracked data.