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Handcreme Spender

Fail

Demand is soft, at -41.3% this quarter, so Handcreme Spender is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€95K/yr100K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
66%top-5 click share · 7 brands · 60 sellers

Flapen Score

Handcreme Spender against its category

The dotted line is the Kosmetik average. Past it, Handcreme Spender is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handcreme Spender market on Amazon at a glance

Shoppers on Amazon Germany searched for Handcreme Spender 100K times last year and spent an estimated €95K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
9.2%
Market size, estimated
€95Ka year
Peak month
December3.1× the quietest month
Top search term
handcreme spender38K searches a year

02 · Price

A sale here is worth €10.34.

Listings sell for €10.34 on average, from €3.14 to €19.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €10.34 that is €3K to €5K a year per listing.

Average price
€10.34under the $15 to $100 sweet spot
Price range
€3.14–€19.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #149 within Körper. It carries 832 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
1.8%
Average rank
#149in Körper
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
832per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Handcreme Spender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 158%
  • Brand 221%
  • Brand 313%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Handcreme Spender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Handcreme Spender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handcreme spender38K/yr
  • eubos handcreme36K/yr
  • handcreme im spender11K/yr
  • handcreme pumpspender10K/yr
  • eubos sensitive hand repair & schutz5K/yr

Reviews and returns

What reviews say buyers love and hate about Handcreme Spender

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geruch”
31%of negative reviews mention “Geruch”
0.1%of orders come back
“Klebrig und stark parfumiert”
A buyer, on “Geruch”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Handcreme Spender questions

Answered from the same tracked data.