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Handcreme Gegen Altersflecken

Fail

The top 5 brands take 100% of clicks, so Handcreme Gegen Altersflecken is a Fail.

Flapen Score
36
36 / 100
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size
€36K/yr54K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
64%top-5 click share · 4 brands · 66 sellers

Flapen Score

Handcreme Gegen Altersflecken against its category

The dotted line is the Kosmetik average. Past it, Handcreme Gegen Altersflecken is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handcreme Gegen Altersflecken market on Amazon at a glance

Shoppers on Amazon Germany searched for Handcreme Gegen Altersflecken 54K times last year and spent an estimated €36K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
14.1%
Market size, estimated
€36Ka year
Top search term
nivea handcreme34K searches a year

02 · Price

A sale here is worth €4.77.

Listings sell for €4.77 on average, from €1.05 to €13.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €4.77 that is €2K to €4K a year per listing.

Average price
€4.77under the $15 to $100 sweet spot
Price range
€1.05–€13.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #195 within Maniküre & Pediküre. It carries 933 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#195in Maniküre & Pediküre
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
933per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Handcreme Gegen Altersflecken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 235%
  • Brand 32%
  • Brand 42%

Demand

Handcreme Gegen Altersflecken search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Handcreme Gegen Altersflecken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea handcreme34K/yr
  • handcreme nivea6K/yr
  • handcreme gegen altersflecken7K/yr
  • nivea handcreme 3 in 1 repair4K/yr
  • altersflecken handcreme3K/yr

Reviews and returns

What reviews say buyers love and hate about Handcreme Gegen Altersflecken

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geruch”
17%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Leider kaum Wirkung festgestellt”
A buyer, on “Funktionalität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Handcreme Gegen Altersflecken questions

Answered from the same tracked data.