Handcreme
Handcreme shows low returns (0.1%), but soft demand (-26.9% this quarter) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Handcreme profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Handcreme is a €545K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Handcreme: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.9% over the last 90 days and 6.4% of searches end in a purchase.
€545K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 53 products
Top Handcreme products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Sofort einziehende Handcreme leichte und nicht fettende Feuchtigkeitscreme mit Glycerin + Vitamin E bei trockenen rissigen Händen 75 ml
- Price
- €2.40
- Rating
- 4.7/5
- Reviews
- 3,325
- Age
- 3y ago
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago
Neutrogena Sofort einziehende Handcreme leichte und nicht fettende Feuchtigkeitscreme mit Glycerin + Vitamin E bei trockenen rissigen Händen im praktischen Handcreme Spender 150 ml
- Price
- €4.51
- Rating
- 4.7/5
- Reviews
- 3,325
- Age
- 3y ago
Jean & Len Sehr geile Handcreme Rosemary & Ginger 75 ml
- Price
- €2.43
- Rating
- 4.5/5
- Reviews
- 4,048
- Age
- 6y ago
Mixa Shea Ultra Soft Hand & Nagelcreme - pflegender Handbalsam für trockene rissige und raue Hände Schutz & intensive Pflege mit Glycerin und Sheabutter 100 ml
- Price
- €2.41
- Rating
- 4.7/5
- Reviews
- 1,354
- Age
- 5y ago
Trending
90-day click momentumOKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago
La Roche-Posay Cicaplast Hände Reparierende Hautbarriere-Creme Pflegend und Rötungen sowie Unebenheiten mildernd Mit feuchtigkeitsspendendem Glycerin und Niacinamid 100 ml
- Price
- €9.05
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 5y ago
Jean & Len Hand Balm Pfingstrose & Litschi mit Bio-Arganöl feuchtigkeitsspendender Sheabutter & Vitamin E schmeichelzarte Pflege für weiche Haut floral-frischer Duft vegan 250 ml
- Price
- €4.09
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 10mo ago
Handsan Urea Intensiv Handcreme | mit 5% Urea | Feuchtigkeitsspendend & schnell einziehend | für sehr trockene und strapazierte Hände | 90ml
- Price
- €1.18
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago
Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml
- Price
- €3.60
- Rating
- 4.6/5
- Reviews
- 1,257
- Age
- 1y ago
Newest
by launch dateJean & Len Hand Balm Pfingstrose & Litschi mit Bio-Arganöl feuchtigkeitsspendender Sheabutter & Vitamin E schmeichelzarte Pflege für weiche Haut floral-frischer Duft vegan 250 ml
- Price
- €4.09
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 10mo ago
Neutrogena Sofort einziehende Handcreme (6 x 75ml) leichte und nicht fettende Feuchtigkeitscreme mit Glycerin plus Vitamin E bei trockenen rissigen Händen Sparset
- Price
- €11.26
- Rating
- 4.7/5
- Reviews
- 3,325
- Age
- 1y ago
Jean & Len Handcreme I Love You So Matcha 75 ml
- Price
- €2.39
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago
Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml
- Price
- €3.60
- Rating
- 4.6/5
- Reviews
- 1,257
- Age
- 1y ago
Jean & Len Handcreme I Love You Berry Much 75 ml
- Price
- €2.39
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
133
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
34%
Top 20: 68%
Open market
18%
- Neutrogena38%
- Jean & Len18%
- O'Keeffe's13%
- Kneipp7%
- Mixa5%
- Beiersdorf3%
Handcreme demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.4×
Top Handcreme search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- handcreme447K/yr
- neutrogena238K/yr
- handcreme für sehr trockene hände167K/yr
- neutrogena handcreme80K/yr
- working hands repair cream14K/yr
- handcreme frauen73K/yr
- hand cream45K/yr
- jean & len handcreme39K/yr
- handcreme männer44K/yr
- mixa handcreme26K/yr
What reviews say buyers love and hate about Handcreme
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Sie zieht innerhalb von 1–2 Minuten gut ein”
“Wunderbarer Duft”
“Bestes Produkt”
“Beste Handcreme”
“Sehr schöne, hydratisierende Sonnencreme”
What buyers complain about
54% of reviews“Stinkt erbärmlich”
“Spendet nicht besonders viel Feuchtigkeit”
“Juckreiz”
“etwas teuer”
“sehr schlechtes Produkt”
Handcreme return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Handcreme questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
