handcreme
Worth a lookShows low returns (0.1%), but soft demand (-26.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good€545K€545K/yr · 1.4M searches
Review moat
Okay1,846.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€1.05–€19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.95avg listing price — sweet spot $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, handcreme is a €545K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
handcreme market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- €893K–€1.2M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.2%
- Avg brand age
- 64 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
133
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
34%
Top 20: 68%
Open market
18%
- Neutrogena38%
- Jean & Len18%
- O'Keeffe's13%
- Kneipp7%
- Mixa5%
- Beiersdorf3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.4×
Top handcreme search terms
- handcreme447K/yr
- neutrogena238K/yr
- handcreme für sehr trockene hände167K/yr
- neutrogena handcreme80K/yr
- working hands repair cream14K/yr
- handcreme frauen73K/yr
- hand cream45K/yr
- jean & len handcreme39K/yr
- handcreme männer44K/yr
- mixa handcreme26K/yr
Top handcreme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Sofort einziehende Handcreme leichte und nicht fettende Feuchtigkeitscreme mit Glycerin + Vitamin E bei trockenen rissigen Händen 75 ml
Neutrogena€2.404.7★3,325 rev
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€9.724.6★4,733 rev
Neutrogena Sofort einziehende Handcreme leichte und nicht fettende Feuchtigkeitscreme mit Glycerin + Vitamin E bei trockenen rissigen Händen im praktischen Handcreme Spender 150 ml
Neutrogena€4.514.7★3,325 rev
Jean & Len Sehr geile Handcreme Rosemary & Ginger 75 ml
Jean & Len€2.434.5★4,048 rev
Mixa Shea Ultra Soft Hand & Nagelcreme - pflegender Handbalsam für trockene rissige und raue Hände Schutz & intensive Pflege mit Glycerin und Sheabutter 100 ml
Mixa€2.414.7★1,354 rev
Newest
by launch date
Jean & Len Hand Balm Pfingstrose & Litschi mit Bio-Arganöl feuchtigkeitsspendender Sheabutter & Vitamin E schmeichelzarte Pflege für weiche Haut floral-frischer Duft vegan 250 ml
Jean & Len€4.09102 rev
Neutrogena Sofort einziehende Handcreme (6 x 75ml) leichte und nicht fettende Feuchtigkeitscreme mit Glycerin plus Vitamin E bei trockenen rissigen Händen Sparset
Neutrogena€11.263,325 rev
Jean & Len Handcreme I Love You So Matcha 75 ml
Jean & Len€2.39380 rev
Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml
Neutrogena€3.601,257 rev
Jean & Len Handcreme I Love You Berry Much 75 ml
Jean & Len€2.39380 rev
Trending
90-day click momentumOKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€9.724.6★
La Roche-Posay Cicaplast Hände Reparierende Hautbarriere-Creme Pflegend und Rötungen sowie Unebenheiten mildernd Mit feuchtigkeitsspendendem Glycerin und Niacinamid 100 ml
La Roche-Posay€9.054.7★
Jean & Len Hand Balm Pfingstrose & Litschi mit Bio-Arganöl feuchtigkeitsspendender Sheabutter & Vitamin E schmeichelzarte Pflege für weiche Haut floral-frischer Duft vegan 250 ml
Jean & Len€4.094.6★
Handsan Urea Intensiv Handcreme | mit 5% Urea | Feuchtigkeitsspendend & schnell einziehend | für sehr trockene und strapazierte Hände | 90ml
Handsan€1.184.6★
Neutrogena Norwegische Formel Deep Moisture sofort einziehende Bodylotion (400 ml) für mehr Feuchtigkeit bei trockener Haut 400ml
Neutrogena€3.604.6★
What buyers say about handcreme
What buyers praise and complain about, mined from review topics.What buyers love
“Sie zieht innerhalb von 1–2 Minuten gut ein”
“Wunderbarer Duft”
“Bestes Produkt”
“Beste Handcreme”
“Sehr schöne, hydratisierende Sonnencreme”
“Super Preis-Leistung”
“Hautcreme”
“Sehr gute Creme, ideal für Männer die keine parfümierten Cremes mögen und trotzdem wert auf Hautpflege und hohen Lichtschutzfaktor legen”
“Produkt wie geschrieben”
“Sehr angenehm auf der Haut”
What buyers complain about
“Stinkt erbärmlich”
“Spendet nicht besonders viel Feuchtigkeit”
“Juckreiz”
“etwas teuer”
“sehr schlechtes Produkt”
“Wer das klebrige Gefühl von typischen Handcremes hasst”
“Nicht sooo geil bei extrem trockener Haut”
“Das einzig negative ist, dass die Creme nicht komplett in die Haut einzieht”
“Unhandlich”
“Fettig”
Top return reasons
Common questions
- Is handcreme profitable to sell on Amazon Germany?
- The niche generates €545K/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the handcreme niche?
- 21 brands and 133 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in handcreme?
- Top complaints mined from reviews: Geruch, Feucht/Trocken, Allergien. The return rate is 0.1%.
- When does demand for handcreme peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the handcreme niche?
- Listings span €1.05–€19.71; the average listing price is €5.95 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.