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Hamameliswasser

Fail

The top 5 brands take 97% of clicks, so Hamameliswasser is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€38K/yr28K searches / yr
90-day growth
+52.1%search demand this quarter
Competition
81%top-5 click share · 6 brands · 14 sellers

Flapen Score

Hamameliswasser against its category

The dotted line is the Kosmetik average. Past it, Hamameliswasser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamameliswasser market on Amazon at a glance

Shoppers on Amazon Germany searched for Hamameliswasser 28K times last year and spent an estimated €38K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
10.1%
Market size, estimated
€38Ka year
Peak month
May1.6× the quietest month
Top search term
hamameliswasser25K searches a year

02 · Price

A sale here is worth €13.45.

Listings sell for €13.45 on average, from €5.98 to €27.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €13.45 that is €1K to €3K a year per listing.

Average price
€13.45under the $15 to $100 sweet spot
Price range
€5.98–€27.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #234 within Gesicht. It carries 405 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
7.1%
Average rank
#234in Gesicht
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
405per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hamameliswasser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Hamameliswasser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Hamameliswasser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
0.2%of orders come back
“Gebrauchsanweisung fehlt”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hamameliswasser questions

Answered from the same tracked data.