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Hals Und Dekollete Creme

Hals Und Dekollete Creme shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 28Growth 31Conversion 42Competition 77Returns 99Price range 26Avg price 95Brand share 20Review moat 55Quality gap 72
This niche Category average · 1,260 niches

Is Hals Und Dekollete Creme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hals Und Dekollete Creme is a €123K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 53/100.

Hals Und Dekollete Creme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.2% over the last 90 days and 3.3% of searches end in a purchase.

€123K

revenue / yr

Units sold / yr4K
Search volume / yr+5.2%104K
Conversion rate3.3%
Avg price€35.63

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers13 · 84
Top-5 product click share38%
Open market8%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement28%
New entrants (1y)7· 1 succeeded
Avg rating4.3★
Avg reviews1,293

Top Hals Und Dekollete Creme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€4K€7K€11K€15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

84

Top-5 brand share

92%

Top 20: 99%

Top-5 click share

38%

Top 20: 78%

Open market

6%

  • La Mer79%
  • Beiersdorf5%
  • M. Asam4%
  • Kleem Organics2%
  • HISKIN2%
  • SOLUAME2%
  • Open — no brand owns it (7 brands, 6%)

Hals Und Dekollete Creme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR3.3%Products46Brands13Top 5 Brands92%OOS Rate4.5%Rating4.3★Reviews1,293Avg BSR#800
3K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Hals Und Dekollete Creme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • la mer50K/yr
  • la mer gesichtscreme20K/yr
  • hals und dekollete creme9K/yr
  • neck cream5K/yr
  • halscreme straffend4K/yr
  • lamer kosmetik4K/yr
  • la mer creme4K/yr
  • lamer4K/yr
  • la mer hals und dekolleté creme4K/yr

What reviews say buyers love and hate about Hals Und Dekollete Creme

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geruch18%

es riecht neutral

Qualität insgesamt11%

Bestes Produkt

Feucht/Trocken10%

Hydrats

Weiches Gefühl9%

Super soft und man braucht ganz ganz wenig davon um die gewünschte Wirkung zu erreichen

Eignung für Mischhaut9%

eignet sich auch für sensible Haut

What buyers complain about

62% of reviews
Preis-Leistungs-Verhältnis12%

Sollte in dieser Preisklasse so nicht sein

Haftung/Klebrigkeit9%

Etwas klebrig

Feucht/Trocken8%

Trocknet aus anstatt Feuchtigkeit zu spenden

Geruch8%

Stinkt erbärmlich

Funktionalität insgesamt6%

Noch keine Wirkung sicht-/ fühlbar

Hals Und Dekollete Creme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
38%
2Defekt Material/Teile
12%
3Produktzustand
10%
4Gesamtgröße
8%
5Inhaltsstoffe – insgesamt
8%

Common Hals Und Dekollete Creme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hals Und Dekollete Creme 53/100 on Amazon Germany — Worth a look. The niche generates €123K/yr across 46 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved +5.2% over the last 90 days.
Hals Und Dekollete Creme buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.1%.