Is Hairstrait profitable to sell on Amazon Germany?

Flapen scores Hairstrait 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €94K a year across 27 tracked products. 9 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -37.0% in the last 90 days.

How competitive is the Hairstrait niche on Amazon Germany?

19 brands and 156 sellers compete in Hairstrait on Amazon Germany. The top 5 Hairstrait products take 56% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Hairstrait?

Hairstrait buyers on Amazon Germany complain most about Heizung, Feucht/Trocken, and Qualität insgesamt. An estimated 7.0% of orders come back, which is high.

What does it cost to enter the Hairstrait niche?

Hairstrait sells for €94.60 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €26.65 to €323.71. The average product has 960 reviews, the count a new listing must catch up to.

Hairstrait

Fail

Demand is soft, at -37.0% this quarter, so Hairstrait is a Fail.

Filters No Dominant Brand High Returns High Price

Flapen Score: 37
37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size: €94K/yr79K searches / yr
90-day growth: -37.0%search demand this quarter
Competition: 56%top-5 click share · 19 brands · 156 sellers

Flapen Score

Hairstrait against its category

The dotted line is the Kosmetik average. Past it, Hairstrait is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Hairstrait market on Amazon at a glance

Shoppers on Amazon Germany searched for Hairstrait 79K times last year and spent an estimated €94K. The top 5 brands take 69% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -37.0%
Conversion, latest week: 1.3%
Market size, estimated: €94Ka year
Top search term: föhn mit glättfunktion11K searches a year

02 · Price

A sale here is worth €94.60.

Listings sell for €94.60 on average, from €26.65 to €323.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €94.60 that is €0 to €9K a year per listing.

Average price: €94.60inside the $15 to $100 sweet spot
Price range: €26.65–€323.71
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€9K
Returns: 7.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #109 within Haarstyling Geräte & Styling Zubehör. It carries 960 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 20.6%
Average rank: #109in Haarstyling Geräte & Styling Zubehör
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 960per listing
Listings tracked: 27

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 9Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Hairstrait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

156

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

27%

Brand 117%
Brand 216%
Brand 316%
Brand 415%
Brand 55%
Brand 64%

Demand

Hairstrait search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7× · 11 of 12 months tracked

Search terms

Top Hairstrait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

föhn mit glättfunktion11K/yr -28.3%0.8% conv.
glätten und föhnen in einem9K/yr -40.5%0.9% conv.
glätteisen nasse haare7K/yr -13.4%1.1% conv.
luftglätter5K/yr -23.8%0.8% conv.
iridry airliss 2-in-1 glätteisen12K/yr -30.3%1.2% conv.
glätteisen für nasse haare4K/yr -10.3%0.8% conv.
glätteisen ohne hitze4K/yr -38.7%0.5% conv.
iridry5K/yr -29.3%1.5% conv.
numatbeauty glätteisen und föhn5K/yr -42.8%0.4% conv.
hairlys glätteisen föhn4K/yr -72.8%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Hairstrait

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

9%of negative reviews mention “Heizung”

7.0%of orders come back

“Power und Temperatur wechselt dann”

A buyer, on “Heizung”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Hairstrait questions

Answered from the same tracked data.

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