Is Hair Tonic profitable to sell on Amazon Germany?

Flapen scores Hair Tonic 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €84K a year across 19 tracked products. Search demand grew +1.0% in the last 90 days.

How competitive is the Hair Tonic niche on Amazon Germany?

6 brands and 36 sellers compete in Hair Tonic on Amazon Germany. The top 5 Hair Tonic products take 61% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Hair Tonic?

Hair Tonic buyers on Amazon Germany complain most about Geruch, beworben Vs Tatsächliches Produkt, and Haftung/Klebrigkeit. An estimated 0.1% of orders come back.

When does demand for Hair Tonic peak?

Search demand for Hair Tonic on Amazon Germany peaks in Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Hair Tonic niche?

Hair Tonic sells for €16.04 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.21 to €23.42. The average product has 1,110 reviews, the count a new listing must catch up to.

Hair Tonic

Fail

The top 5 brands take 98% of clicks, so Hair Tonic is a Fail.

Flapen Score: 46
46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size: €84K/yr67K searches / yr
90-day growth: +1.0%search demand this quarter
Competition: 61%top-5 click share · 6 brands · 36 sellers

Flapen Score

Hair Tonic against its category

The dotted line is the Kosmetik average. Past it, Hair Tonic is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Hair Tonic market on Amazon at a glance

Shoppers on Amazon Germany searched for Hair Tonic 67K times last year and spent an estimated €84K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months: 67K
Growth, 90 days vs prior 90: +1.0%
Conversion, latest week: 7.9%
Market size, estimated: €84Ka year
Peak month: November1.6× the quietest month
Top search term: hair tonic23K searches a year

02 · Price

A sale here is worth €16.04.

Listings sell for €16.04 on average, from €9.21 to €23.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €16.04 that is €2K to €4K a year per listing.

Average price: €16.04inside the $15 to $100 sweet spot
Price range: €9.21–€23.42
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #107 within Anti-Haarausfall. It carries 1,110 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 42%
Prime listings: 84%
Out of stock, average day: 5.5%
Average rank: #107in Anti-Haarausfall
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 1,110per listing
Listings tracked: 19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Hair Tonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 159%
Brand 228%
Brand 36%
Brand 43%
Brand 52%
Brand 62%
Open — no brand owns it (0%)

Demand

Hair Tonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hair Tonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hair tonic23K/yr -9.0%2.7% conv.
reuzel grooming tonic13K/yr +20.4%12.9% conv.
dapper dan10K/yr +31.4%3.7% conv.
don draper6K/yr +5.8%5.1% conv.
hair tonic men4K/yr +0.4%2.6% conv.
reuzel hair tonic4K/yr -24.3%9.9% conv.
dapper dan pomade4K/yr -41.1%5.8% conv.
dapper dan hair tonic2K/yr -7.6%6.0% conv.

Reviews and returns

What reviews say buyers love and hate about Hair Tonic

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Geruch”

14%of negative reviews mention “Geruch”

0.1%of orders come back

“Dazu kommt der Geruch, den ich als unangenehm empfinde”

A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Hair Tonic questions

Answered from the same tracked data.

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